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Consumer First Insights

10 beverage packaging breakthroughs that get touchy-feely with consumers

Brands are raising the bar for the amount of interaction and engagement consumers have with their packaging.

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Beverage packaging designs that elicit an emotional response from their target audience tend to do quite well in the marketplace. It could be a Millennial-favored new-age aseptic carton or an electrifying label that pulses to the beat at a club.The first three months of 2015 has seen a bevy of beverage packaging debuts. Our Top 10 list starts with an unusual material for beer bottles...

Read more from the source: packagingdigest.com

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