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Consumer First Insights

What the Food & Beverage Packaging Innovation Report Says About Packaging Innovation What the Food & Beverage Packaging Innovation Report Says About Packaging Innovation Consumer preference is driving innovation, and nowhere is it more prevalent than in the world of packaging design. Packaging innovation is at the ... Kevin Keating at PKG
5 Mistakes E-Commerce Companies Make With Packaging 5 Mistakes E-Commerce Companies Make With Packaging E-commerce changed the game for packaging designers. Instead of designing for esthetics or shelf appeal, they must work within the logistics of ... Kevin Keating at PKG
How Graphics and Color Impact Packaging Perception How Graphics and Color Impact Packaging Perception Most package design professionals are aware of the studies that show how consumer perception of color can influence their brand choices by eliciting ... Kevin Keating at PKG
CPG Packaging Trends for 2020 CPG Packaging Trends for 2020 CPG packaging trends are changing as fast as the digital technology that creates our products. From Internet-connected to green packaging that ... Kevin Keating at PKG
How Social Media Will Influence Packaging Design in 2020 How Social Media Will Influence Packaging Design in 2020 Designing product packaging is just one way to influence consumers on the buying journey. Best practices dictate that the brand extends across buying ... Kevin Keating at PKG
The Rise of Plant-Based Packaging The Rise of Plant-Based Packaging From edible spoons and straws to reusable takeout containers, plant-based packaging is coming to a consumer brand near you. 78 million metric tons of ... Kevin Keating at PKG
The Top Food and Beverage Packaging Trends for 2020 The Top Food and Beverage Packaging Trends for 2020 It used to be that CPG brands used packaging to drive consumer decisions at the retail shelf. Now, however, it is consumers who are largely driving ... Kevin Keating at PKG
How to Harness Consumer Dialogue to Build a Stronger Brand How to Harness Consumer Dialogue to Build a Stronger Brand Consumer dialogue is a reciprocal exchange of information between businesses and consumers. When brands focus on the consumer dialogue in their brand ... Kevin Keating at PKG
A Quick Guide to Banding in Food Packaging Design A Quick Guide to Banding in Food Packaging Design Banding – not to be confused with branding – is an element of food packaging design that makes a lot of sense. It’s basically what it sounds like: ... Kevin Keating at PKG
Glass Containers Are Back -- Here's Why Glass Containers Are Back -- Here's Why Glass started falling out of favor as a packaging material decades ago with the rise of lightweight, unbreakable plastic. Kevin Keating at PKG
Here's What Your Logo is Saying to Prospective Customers Here's What Your Logo is Saying to Prospective Customers Every brand has a story, and a logo is a way of encapsulating that story in a design that represents the brand at a glance. Kevin Keating at PKG
How Augmented Reality is Shaking Up CPG Packaging How Augmented Reality is Shaking Up CPG Packaging Building blocks of augmented reality (AR) have been around for several years, but at first, brands weren’t quite sure what to do with the technology. Kevin Keating at PKG
How Instagram Is Influencing CPG Packaging Development How Instagram Is Influencing CPG Packaging Development Brands help people express their identities. Brand attributes become part of consumers’ identities, especially when those brand attributes are made ... Kevin Keating at PKG
Top 6 Characteristics of a Strong Brand Story Top 6 Characteristics of a Strong Brand Story Did you know that your brand story is a valuable business asset? It can be leveraged in many ways over the span of your business life, creating value ... Kevin Keating at PKG
New Study: Brands Plan to Invest More in Packaging -- Here's Why New Study: Brands Plan to Invest More in Packaging -- Here's Why Excellence in packaging design benefits both brand and consumer. Packaging that looks good and performs well draws consumers, and packaging design ... Kevin Keating at PKG
It's Summer 2019: Have You Updated Your Label Date Codes? It's Summer 2019: Have You Updated Your Label Date Codes? Did you know that food product dating is not required, except for on infant formula? Kevin Keating at PKG
How to Leverage the Voice of the Customer for Packaging Decisions in 2019 How to Leverage the Voice of the Customer for Packaging Decisions in 2019 The Voice of the Customer, or VoC, is a broad term describing consumer feedback about their expectations of and experiences with products and ... Kevin Keating at PKG
6 Examples of Companies Doing Brand Identity Design Right 6 Examples of Companies Doing Brand Identity Design Right Packaging design is about far more than just containing and protecting a product. It’s a crucial component of brand identity design. Kevin Keating at PKG
This New Six-Pack Alternative Will Reduce Plastic Waste by 75% This New Six-Pack Alternative Will Reduce Plastic Waste by 75% Seventy-eight million metric tons of plastic packaging are produced worldwide each year, and of this, only 14% is recycled. Kevin Keating at PKG
7 Tips for Developing a Product Name Consumers Remember 7 Tips for Developing a Product Name Consumers Remember The process of naming something, whether it’s a product, a company, a baby, a pet, or even a boat, can be fraught with anxiety. Kevin Keating at PKG
Inverted Pouches Are Taking the Industry by Storm: Here's Why Inverted Pouches Are Taking the Industry by Storm: Here's Why Inverted pouches are a relatively new type of food packaging design that is a natural extension of both the inverted bottle and the squeeze bottle. Kevin Keating at PKG
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