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Consumer First Insights

Brand Consistency Matters in the Age of Ecommerce Brand Consistency Matters in the Age of Ecommerce By the year 2025, online grocery sales are expected to capture 20% of the market – equivalent to $100 billion. Kevin Keating at PKG
Challenges and Opportunities for Food Packaging Design Challenges and Opportunities for Food Packaging Design Packaging design can be thought of in dimensions. Kevin Keating at PKG
Demand for Biodegradable Food Packaging Expected to Explode by 2023 Demand for Biodegradable Food Packaging Expected to Explode by 2023 Biodegradation happens when bacteria, fungi, and other biological organisms break down a complex material into simpler components. Kevin Keating at PKG
Top 6 Logo Design Trends for 2019 Top 6 Logo Design Trends for 2019 Putting a visual identity onto your brand in the form of a logo is a task that must not be taken lightly. A logo identifies your brand and ... Kevin Keating at PKG
Should You Use the Word 'Natural' on Your Packaging? Should You Use the Word 'Natural' on Your Packaging? In 1993, the FDA declined to provide a regulatory definition of the term “natural” for food products, leaving manufacturers to create their own ... Kevin Keating at PKG
Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn Though it may be the world’s most famous brand, Coca-Cola has a reputation of being a “boring” investment because of its stability across the decades. Kevin Keating at PKG
Transparency is Essential in Product Packaging Design -- Here's Why Transparency is Essential in Product Packaging Design -- Here's Why Transparency in packaging design can be taken literally or figuratively, and consumers are interested in both. Kevin Keating at PKG
The FPA Has Announced Its Top Innovators of 2018 The FPA Has Announced Its Top Innovators of 2018 The first week of March, the FPA announced its 2019 Flexible Packaging Achievement Award Winners at a ceremony in Scottsdale, Arizona. Of the 140 ... Kevin Keating at PKG
PepsiCo Takes Strong Stance on Sustainable Packaging -- Will Other Brands Follow Suit? PepsiCo Takes Strong Stance on Sustainable Packaging -- Will Other Brands Follow Suit? Beverage giant PepsoCo, Inc. plans to use 25% recycled content in its plastic packaging by 2025. Furthermore, it wants all its global packaging to be ... Kevin Keating at PKG
Glass Jar Packaging Are Making a Comeback Glass Jar Packaging Are Making a Comeback Glass containers were used in Southeast Asia as long ago as 100 BCE. In America, settlers in Jamestown built a glass melting furnace in the early ... Kevin Keating at PKG
Appealing to the Health-Conscious Consumer with Packaging Design Appealing to the Health-Conscious Consumer with Packaging Design Snacking behavior is different from what it used to be. Individuals and families today are more mobile and less likely to adhere to a standard ... Kevin Keating at PKG
How the Right Packaging Can Extend Your Product's Reach How the Right Packaging Can Extend Your Product's Reach Massive growth in the e-commerce space has meant that product packaging must serve more functions than ever before. Kevin Keating at PKG
Will Consumers Embrace a Milk-Man Style Packaging Model? Will Consumers Embrace a Milk-Man Style Packaging Model? By the 1970s, home milk delivery in America via the “milk-man” had become a rarity. Throughout that decade, however, there were still plenty of ... Kevin Keating at PKG
Packaging and the Supply Chain: 4 Key Considerations Packaging and the Supply Chain: 4 Key Considerations The packaging supply chain has never been simple. Even so, it is becoming still more complex as consumers demand more from their packaging, including ... Kevin Keating at PKG
Exploring the Rise of Flexible Packaging Exploring the Rise of Flexible Packaging Consumer demands have expanded beyond products themselves to encompass the packaging that surrounds those products. Kevin Keating at PKG
The 3 Most Important Packaging Factors in 2019 The 3 Most Important Packaging Factors in 2019 Many brands start the new year with renewed commitment to making it their best ever, and you can’t reach that goal if your product packaging falls ... Kevin Keating at PKG
5 Packaging Personalization Tips for 2019 5 Packaging Personalization Tips for 2019 Personalization used to be limited to touches like custom engraving on jewelry, or monogram embroidery on clothing. But today, personalization has ... Kevin Keating at PKG
How to Assess Your Brand Style Guide in 2019 How to Assess Your Brand Style Guide in 2019 Brand consistency is what lets you spot your favorite brand whether you’re shopping in Tucson, in Philadelphia, or online. Kevin Keating at PKG
The Value of Aligning Your Product Packaging with Your Brand Messaging The Value of Aligning Your Product Packaging with Your Brand Messaging Packaging and brand messaging haven’t always been as closely aligned as they are now. Marketers now know that when there is an “experience gap” ... Kevin Keating at PKG
The Rise of Pastels in Packaging Design The Rise of Pastels in Packaging Design Colors that are mixed with significant amounts of white pigment are pastels, and they are often designated by the adjective “pale” or “light” before ... Kevin Keating at PKG
The Rise of Zero-Waste Packaging The Rise of Zero-Waste Packaging Zero-waste packaging doesn’t necessarily mean “zero packaging period.” After all, products must make it safely to retailers and consumers, and ... Kevin Keating at PKG
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