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Consumer First Insights

5 Tips for Enhancing Your Brand Story in 2019 5 Tips for Enhancing Your Brand Story in 2019 If only branding were as simple as ensuring everyone knew about your product’s benefits and trusting them to make the logical choice. Brand stories ... Kevin Keating at PKG
7 Packaging Best Practices for CPG Brands Moving Toward E-Commerce 7 Packaging Best Practices for CPG Brands Moving Toward E-Commerce If you’re old enough, you remember cultural phenomena like having milk delivered to your house by a milkman. Kevin Keating at PKG
A Look Ahead at Logo Design in 2019 A Look Ahead at Logo Design in 2019 Your brand’s logo is a critical element in your overall branding strategy. Kevin Keating at PKG
What's Behind the Growth of Aseptic Food Packaging? What's Behind the Growth of Aseptic Food Packaging? Aseptic packaging is a specialized manufacturing process. It is a technique where food, beverages, pharmaceutical products, cosmetic products, or ... Kevin Keating at PKG
Frito-Lay Takes Personalized Packaging to a New Level with Snackable Notes Frito-Lay Takes Personalized Packaging to a New Level with Snackable Notes Consumer packaging—including food packaging—has always been a sort of “canvas.” From the earliest days of consumer packaged goods, brands learned ... Kevin Keating at PKG
Amazon Incentive Program Is Disrupting the Packaging Industry Amazon Incentive Program Is Disrupting the Packaging Industry Concern about excess product packaging is not new. Even before internet saturation and the rise of e-commerce, consumers and environmental ... Kevin Keating at PKG
6 Packaging Trends Gaining Steam in 2019 6 Packaging Trends Gaining Steam in 2019 Consumer product packaging, just like consumer products themselves, evolves and changes with prevailing trends and attitudes. Kevin Keating at PKG
Compostable Versus Biodegradable Packaging Compostable Versus Biodegradable Packaging Sustainability is a concept that brands in just about every industry are paying attention to these days. Consumers are more concerned about ... Kevin Keating at PKG
5 Innovative Eco-Friendly Packaging Options 5 Innovative Eco-Friendly Packaging Options Designing CPG packaging is hard, because packaging designs have to satisfy regulations and consumers, while minimizing impact on the environment. Kevin Keating at PKG
How Millennial Consumers Are Engaging with CPG Brands How Millennial Consumers Are Engaging with CPG Brands Millennials largely lead the way in adoption and use of technology, and they have influenced older generations—particularly the Gen Xers and Baby ... Kevin Keating at PKG
How CPGs Are Improving In-Store Engagement with Shoppers How CPGs Are Improving In-Store Engagement with Shoppers Yes, people love e-commerce, but most consumers still enjoy the brick-and-mortar shopping experience. There may be some products, or some life ... Kevin Keating at PKG
An In-Depth Look at a New Plastic Alternative An In-Depth Look at a New Plastic Alternative There is no doubt that plastics deliver many benefits in the food and beverage sector, but they have drawbacks. Ninety-five percent of plastic ... Kevin Keating at PKG
Will a New AAP Announcement Spell Changes for Food Packaging? Will a New AAP Announcement Spell Changes for Food Packaging? The Food and Drug Administration (FDA) has regulatory authority over the status of any material that comes into contact with food, and regulatory ... Kevin Keating at PKG
What We Can Learn from Chobani's Recent Rebrand What We Can Learn from Chobani's Recent Rebrand Ten years ago or so, Greek yogurt only commanded about 1% of the yogurt market, but Chobani changed all that. Kevin Keating at PKG
6 Tips for a Successful Rebrand 6 Tips for a Successful Rebrand In some contexts, “rebranding” can almost seem like an admission of having done something wrong. But in fact, rebranding makes sense for many ... Kevin Keating at PKG
5 Environmental Issues Impacting Packaging Design in 2018 5 Environmental Issues Impacting Packaging Design in 2018 The ideal CPG product packaging really only exists as a concept. We would love food packaging that would flawlessly maintain food quality and safety ... Kevin Keating at PKG
Simple Changes Packaging Makes a Big Differences for Parents Simple Changes Packaging Makes a Big Differences for Parents Johnson & Johnson baby care products have been household standards for many generations of parents. But parenting styles and preferences change, ... Kevin Keating at PKG
Interest in Tamper-Evident Packaging is Growing: Here's Why Interest in Tamper-Evident Packaging is Growing: Here's Why The first time that tamper-evident packaging became a national safety issue was after the Chicago Tylenol murders in 1982, when seven people died in ... Kevin Keating at PKG
A Guide to Choosing the Right Packaging Materials A Guide to Choosing the Right Packaging Materials Your choice of packaging material for your CPG products should never be an afterthought. Kevin Keating at PKG
Overcoming 4 Packaging Challenges During the Online Grocery Boom Overcoming 4 Packaging Challenges During the Online Grocery Boom The grocery industry is worth $682 billion per year and employs nearly five million Americans. Kevin Keating at PKG
What's Your Typography Saying About Your Brand? What's Your Typography Saying About Your Brand? The human race has explored new ways to communicate since the development of language, through sound, pictures, and writing. Punches and dies were ... Kevin Keating at PKG
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