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Consumer First Insights

Can a Better Tactile Experience Boost Product Sales? Can a Better Tactile Experience Boost Product Sales? Packaging design is the number one tool that brands use to sell their products directly from the store shelves. It can tell a story in many different ... Kevin Keating at PKG
5 Characteristics of Smart Packaging 5 Characteristics of Smart Packaging The concept of “smart packaging” means different things across different industries, and within the many niches of a single industry. In other words, ... Kevin Keating at PKG
The Psychology of Product Packaging for CPG Brands The Psychology of Product Packaging for CPG Brands The list of factors that influence consumer buying behavior is practically endless. Not only do the products themselves play a role, but so does the ... Kevin Keating at PKG
Why Color Matters in Food Packaging Design Why Color Matters in Food Packaging Design Most of us believe ourselves to be unmoved by the subtle psychological cues in the packaging of the things we buy, choosing products solely based on ... Kevin Keating at PKG
Why Food Packaging Design Matters to Your Overall Marketing Strategy Why Food Packaging Design Matters to Your Overall Marketing Strategy One reason food packaging design is such a fascinating subject is that it includes generous helpings of both science and art. Because the packaging ... Kevin Keating at PKG
What CPG Brands Need to Know About the SmartLabel What CPG Brands Need to Know About the SmartLabel Effective food packaging design has always been a balancing act between requirements and branding, and between art and science. People want to be ... Kevin Keating at PKG
How Do Marketing Buzzwords Influence Buyer Behaviors? How Do Marketing Buzzwords Influence Buyer Behaviors? Most people fondly imagine that they are immune to marketing buzzwords, able to make their consumer choices solely based on merit and value. But most ... Kevin Keating at PKG
5 Best Practices for Consumer-Centric Package Design 5 Best Practices for Consumer-Centric Package Design Consumer-centric package design seems so obvious as to not need stating. Yet it wasn’t that long ago that consumers simply had to accept products ... Kevin Keating at PKG
The Art and Science of Effective Food Packaging Design The Art and Science of Effective Food Packaging Design In terms of both safety and consumer appeal, it would be difficult to overstate the importance of food packaging design. Neither quality can be ... Kevin Keating at PKG
Making Safety Appealing with Better Food Packaging Design Making Safety Appealing with Better Food Packaging Design Food packaging designs must not only adhere to stringent FDA food safety regulations, but they must also appeal to consumers in advertising and at ... Kevin Keating at PKG
Colorants and Additives in Food Packaging Design Colorants and Additives in Food Packaging Design Everyone knows that food packaging designs influence consumer behavior. With the majority of purchase decisions being made at the store, lack of ... Kevin Keating at PKG
6 Reasons Consumer-Centric Package Design Now Includes Clean Label Strategies 6 Reasons Consumer-Centric Package Design Now Includes Clean Label Strategies Consumer centricity in food packaging design is nothing new because brands have designed packages to appeal to the shopper for decades. In more ... Kevin Keating at PKG
Should You Consider Rebranding a Food Product? Should You Consider Rebranding a Food Product? Consumers are fickle, and brand positioning is often affected by which direction the cultural zeitgeist winds are blowing. For example, Weight ... Kevin Keating at PKG
Appealing to the Emotional Shopper with Consumer-Centric Package Design Appealing to the Emotional Shopper with Consumer-Centric Package Design Successful packaging design consists of both art and science. The packaging must contain the product safely and effectively and be usable to the ... Kevin Keating at PKG
Consumer Demand for Clean Label Moves Food Packagers to Re-Assess Strategy Consumer Demand for Clean Label Moves Food Packagers to Re-Assess Strategy Most Americans have not assimilated the official term of “clean labeling,” but they definitely have preferences when it comes to what they see on ... Kevin Keating at PKG
Top Food Packaging Design Trends for 2018 Top Food Packaging Design Trends for 2018 Consumer attitudes toward packaging can appear to be contradictory, and this presents challenges to brands. For example, while people understand and ... Kevin Keating at PKG
3D Printing and Food Packaging Design: What the Future Holds 3D Printing and Food Packaging Design: What the Future Holds While 3D printing may not have been in the news in 2017 as much as it was in prior years, that does not mean that the technology has stalled. Kevin Keating at PKG
4 Takeaways from Nielsen's Snack Study 4 Takeaways from Nielsen's Snack Study The Nielsen Company recently published results of a study of snacking behavior in America, learning more about what goes into the $33 billion a year ... Kevin Keating at PKG
Tapping the Power of Consumer Color Preferences Tapping the Power of Consumer Color Preferences Brands have not always had as much control over product colors as they do today. For example, when Walter E. Diemer of the Fleer Chewing Gum Company ... Kevin Keating at PKG
Color and Imagery Snag Top Spots in Consumer Package Preferences Color and Imagery Snag Top Spots in Consumer Package Preferences No one disputes the importance of great packaging design, but what specifically about packaging designs make products stand out from competitors? ... Kevin Keating at PKG
Reducing Food Waste One Package at a Time Reducing Food Waste One Package at a Time Food waste is one of modern society’s most complex problems. In 2014, Americans threw away more than 38 million tons of food waste, and only 5 ... Kevin Keating at PKG
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