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Consumer First Insights

How to Keep Your Packaging Design Fresh During a Recession How to Keep Your Packaging Design Fresh During a Recession A recession puts your finances and business at risk. All costs are impacted, including those associated with your product and its packaging. Kevin Keating at PKG
How Packaging Design Has Changed in the Last Decade How Packaging Design Has Changed in the Last Decade The packaging industry is constantly evolving to meet the needs of consumers. This means adopting new packaging design trends that promote growth. Kevin Keating at PKG
Packaging Design Trends That Could Last Into 2023 Packaging Design Trends That Could Last Into 2023 CPG packaging helps you connect with consumers while sharing your brand message. Knowing which packaging design trends work is crucial to remaining ... Kevin Keating at PKG
How to Simplify the Message Your Packaging Conveys How to Simplify the Message Your Packaging Conveys There is value in the right packaging design. As Catalpha reports, 74% of consumers said communicating information about potential harmful ... Kevin Keating at PKG
Sustainable Packaging: How Much Does It Really Cost? Sustainable Packaging: How Much Does It Really Cost? The demand for sustainable CPG packaging is increasing. Per PR Newswire, the global market for environmentally friendly packaging could be worth ... Kevin Keating at PKG
Why Regularly Updating Your Brand Is So Important Why Regularly Updating Your Brand Is So Important How you package your brand is just as important as the quality of the product inside. Arca.com suggests 70% of consumers form impressions of a brand ... Kevin Keating at PKG
Looks and Logos: 6 Dos and Don'ts to Properly Establish Both Looks and Logos: 6 Dos and Don'ts to Properly Establish Both The right packaging design requires a balance between what you should and should not include. Your logo and the appearance of your CPG packaging will ... Kevin Keating at PKG
5 Tips for Startups Looking to Create Their First Product Packages 5 Tips for Startups Looking to Create Their First Product Packages When starting out, you may want to throw everything into your packaging design. This can be tempting when you look at the different ways other ... Kevin Keating at PKG
4 Examples of Failed Packaging Design 4 Examples of Failed Packaging Design Not all packaging designs have done well for the products or brands they represent. Here are a few examples of designs that have not led to positive ... Kevin Keating at PKG
6 Essential Elements of Effective Packaging Design 6 Essential Elements of Effective Packaging Design The average consumer may think he or she shops based on practicality and logic, but that's not the case. A lot of subconscious work goes into the ... Kevin Keating at PKG
How to IMMEDIATELY Bring Attention to Your Product with Effective Packaging Design How to IMMEDIATELY Bring Attention to Your Product with Effective Packaging Design 72% of consumers say packaging design influences their purchasing decisions. Kevin Keating at PKG
How to Appeal to Younger Audiences with Your Packaging How to Appeal to Younger Audiences with Your Packaging 56% of consumers are drawn to a product by a recognizable logo on the packaging. 53% say bright colors attract their attention. Kevin Keating at PKG
Limiting Use of Plastics to Create Environmentally Friendly Packaging Limiting Use of Plastics to Create Environmentally Friendly Packaging The commitment from many brands to reduce plastic CPG packaging couldn’t have come at a better time. National Geographic suggests 91% of plastic is ... Kevin Keating at PKG
5 Brands That Have Utilized the Most Effective Packaging Designs 5 Brands That Have Utilized the Most Effective Packaging Designs Packaging design can influence consumers when making product choices. Around 50% of consumers are willing to pay more for products packaged in ... Kevin Keating at PKG
How to Make Your Packaging as Effective as Possible Using the Least Materials How to Make Your Packaging as Effective as Possible Using the Least Materials Benefits of Effective Packaging Effective packaging houses your product and attracts customers. It's an important opportunity to connect with ... Kevin Keating at PKG
What is Minimalist Packaging Design and Is It Right for Your CPG Brand? What is Minimalist Packaging Design and Is It Right for Your CPG Brand? A minimalist packaging design grabs the attention of consumers because of its understated properties. It isn’t as busy as other CPG packaging. It ... Kevin Keating at PKG
Can Changing a Product's Packaging Design Change Its Audience? Can Changing a Product's Packaging Design Change Its Audience? Evidence shows packaging design makes a difference. 61% of consumers are more likely to repeat the purchase of a luxury product if the packaging is ... Kevin Keating at PKG
5 Questions to Ask When an Agency Is Designing Your CPG Packaging 5 Questions to Ask When an Agency Is Designing Your CPG Packaging Consumers pay attention to every aspect of packaging. 35% of consumers admit to viewing unboxing videos, while 55% say they bought a product because ... Kevin Keating at PKG
5 Eco-Friendly Straw Options for CPG Brands 5 Eco-Friendly Straw Options for CPG Brands Plastic straws have become a controversial topic. Though they represent only a fraction of daily plastic use and pollution, one study shows enough ... Kevin Keating at PKG
How to Improve the Shopability of Your CPG Products Through Better Packaging How to Improve the Shopability of Your CPG Products Through Better Packaging Your CPG packaging is often the first impression customers have of your product. It also helps advertise your brand and showcase the quality of your ... Kevin Keating at PKG
Learn How Packaging Design Can Promote Smart Consumer Habits Learn How Packaging Design Can Promote Smart Consumer Habits Most brands want their customers to make smart and healthy choices. Effective CPG packaging design will make important product information available ... Kevin Keating at PKG
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