--- title: "Capturing the \"Coffee Moment\" with Senseo" description: "Capturing the \"Coffee Moment\" with Senseo" image: https://www.pkgbranding.com/hs-fs/file-4087918476-jpg/blog-files/senseo11.jpg --- [![PKG Packaging](https://www.pkgbranding.com/hubfs/PKG%20Jan20%20-%20assets/pkg-logo.png) ](https://www.pkgbranding.com/) [![Hangar12](https://www.pkgbranding.com/hubfs/Hanger%20Image/Hanger-12.webp) ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Consumer First Insights ## Capturing the "Coffee Moment" with Senseo Written by Kevin Keating at PKG There's a moment I experience when I take my first sip of coffee in the morning... a moment of relaxation, relief and satisfaction. The aroma of freshly brewed coffee billows out of the cup as I slowly inhale and take a sip. That feeling, is half the reason to drink a cup of fresh coffee in the morning. ![Senseo Coffee Packaging - PKG 2011](https://www.pkgbranding.com/hs-fs/file-4087918476-jpg/blog-files/senseo11.jpg?width=600&height=700&name=senseo11.jpg) That feeling, that morning "coffee moment" is exactly what we worked to capture when we were tasked with refreshing the Senseo brand coffee packaging. [Senseo](http://www.senseo.com/), the [original](http://en.wikipedia.org/wiki/Senseo) single-serve coffee brand, has long been a high-quality product but the packaging didn't necessarily reflect a modern sense of premium. ![Senseo Single Serve Coffee - Sara Lee](https://www.pkgbranding.com/hs-fs/file-4087918486-jpg/blog-files/senseo21.jpg?width=600&height=700&name=senseo21.jpg) Unfortunately the brand was [spun off](http://www.douweegbertscoffeesystems.com/globalhome/globalhome) from it's corporate owners before this refresh could come out in the market but it's work we're proud of nonetheless. - [Facebook Share ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fcapturing-the-coffee-moment-with-senseo%2F) - [Twitter Share ](https://twitter.com/home?status=Capturing+the+%22Coffee+Moment%22+with+Senseo%20https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fcapturing-the-coffee-moment-with-senseo%2F) - [LinkedIn Share ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fcapturing-the-coffee-moment-with-senseo%2F&title=Capturing%20the%20%22Coffee%20Moment%22%20with%20Senseo&summary=Capturing+the+%22Coffee+Moment%22+with+Senseo&source=) - [Email Share ](mailto:?subject=Capturing%20the%20%22Coffee%20Moment%22%20with%20Senseo&body=https%3A%2F%2Fwww.pkgbranding.com%2Fblog%2Fcapturing-the-coffee-moment-with-senseo%2F) ### Topics - [Blog](https://www.pkgbranding.com/blog/topic/blog) ### Related Posts [![How Multisensory Packaging Impacts Brand Loyalty](https://assets.seobotai.com/cdn-cgi/image/quality=75,w=1536,h=1024/pkgbranding.com/699e3f7cefc60cc2af09b0fd-1771990125261.jpg) How Multisensory Packaging Impacts Brand Loyalty Kevin Keating at PKG ](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) [![7 Emotional Triggers That Drive Packaging Success](https://assets.seobotai.com/cdn-cgi/image/quality=75,w=1536,h=1024/pkgbranding.com/699d6a34efc60cc2af09912c-1771927424595.jpg) 7 Emotional Triggers That Drive Packaging Success Kevin Keating at PKG ](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) [![How Social Media Listening Improves Packaging Design](https://assets.seobotai.com/cdn-cgi/image/quality=75,w=1536,h=1024/pkgbranding.com/699d5fe4efc60cc2af098e8a-1771924055807.jpg) How Social Media Listening Improves Packaging Design Kevin Keating at PKG ](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) ### Subscribe Now! ### Subscribe Now!     **Awarded Top 50** **Package Design ****Blog**   [![Packaging-Design-transparent_216px](https://blog-cdn.feedspot.com/wp-content/uploads/2017/05/Packaging-Design-transparent_216px.png)](http://blog.feedspot.com/packaging_design_blogs/) - [How Multisensory Packaging Impacts Brand Loyalty](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) - [7 Emotional Triggers That Drive Packaging Success](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) - [How Social Media Listening Improves Packaging Design](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design) - [11 Examples of Functional Packaging Features](https://www.pkgbranding.com/blog/functional-packaging-features-examples) - [Competitor Analysis for Shelf Differentiation](https://www.pkgbranding.com/blog/competitor-analysis-for-shelf-differentiation) - [Typography Checklist for Packaging](https://www.pkgbranding.com/blog/typography-checklist-packaging) - [Top Biodegradable Packaging Myths Consumers Believe](https://www.pkgbranding.com/blog/biodegradable-packaging-myths-consumers-believe) - [Macro Photography for Food Packaging Design](https://www.pkgbranding.com/blog/macro-photography-food-packaging-design) - [Glass Packaging Benefits for CPG Brands](https://www.pkgbranding.com/blog/glass-packaging-benefits-cpg-brands) - [Pet Food Packaging: FDA Rules to Know](https://www.pkgbranding.com/blog/pet-food-packaging-fda-rules) ![Best package design agencies](https://www.pkgbranding.com/hubfs/badge-package-design-agencies.svg)   Recognized as a Top Package Design Agency on [DesignRush](https://www.designrush.com/agency/package-design) PKG BRAND DESIGN 2045 W Grand Ave, STE B-27332 Chicago, IL 60612-1576 [312.870.9101](tel:+1.312.870.9101) ![PKG Best Packaging Design Agency in Chicago](https://www.pkgbranding.com/hs-fs/hubfs/Screenshot%202025-09-22%20at%2010.33.31%20PM.png?width=722&height=284&name=Screenshot%202025-09-22%20at%2010.33.31%20PM.png) [Request a Free Consultation](https://www.pkgbranding.com/request-a-consultation) [![A Hangar 12 Agency](https://www.pkgbranding.com/hubfs/assets/dev/img/a-hangar12-agency-logo-transparent.png)](https://www.hangar-12.com/) © 2026 PKG Brand Design. All Rights Reserved ![linkedin](https://dc.ads.linkedin.com/collect/?pid=315946&fmt=gif) ```json { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Capturing the "Coffee Moment" with Senseo", "image": { "@type": "ImageObject", "url": "http://cdn2.hubspot.net/hub/537000/file-4087918476-jpg/blog-files/senseo11.jpg" }, "datePublished": "2012-12-07 18:44:57", "dateModified": "April 22, 2016, 1:19:34 AM", "author": { "@type": "Person", "name": "Kevin Keating at PKG" }, "publisher": { "@type": "Organization", "name": "PKG Brand Design", "logo": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/537000/PKG-1.png" } }, "description": "Capturing the "Coffee Moment" with Senseo" } ```