---
title: Golden Grain
description: Golden Grain
---

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# Consumer First Insights

## Golden Grain

Written by Kevin Keating at PKG

#### OPPORTUNITY

The Golden Grain brand faced an interesting conundrum—in the absence of a brand story, consumers had invented their own. The American Italian Pasta Company turned to PKG for a Golden Grain facelift.

#### STRATEGY

Capture what consumers believe about the brand’s essence to tell a compelling and relevant brand story.

#### CONSUMER FIRST

Amber wheat fields, open and expansive blue sky, and a red logo that complements the idea of “golden grain” rang true with consumers. Once we added a farmer to the mix (affectionally referred to as Kenny), literally grounding the brand story in a real, accountable farming environment, consumers were sold.

#### SOLUTION

We simplified the brand mark and typeface, making them easier to read on bolder blocks of red. We also upgraded the sky imagery to provide a more open feel. By including a farmer closely inspecting his field of grain, we imparted a bit of Americana—along with quality, accountability, freshness and pride—to new packaging that tells a complete brand story.

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### Topics

- [Blog](https://www.pkgbranding.com/blog/topic/blog)

### Related Posts

[ How Multisensory Packaging Impacts Brand Loyalty Kevin Keating at PKG ](https://www.pkgbranding.com/blog/multisensory-packaging-impacts-brand-loyalty) [ 7 Emotional Triggers That Drive Packaging Success Kevin Keating at PKG ](https://www.pkgbranding.com/blog/emotional-triggers-packaging-success) [ How Social Media Listening Improves Packaging Design Kevin Keating at PKG ](https://www.pkgbranding.com/blog/social-media-listening-improves-packaging-design)

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