Services
Our Services
Brand Strategy
Brand Identity
Packaging Design
Work
Approach
Team
Our Team
Careers
PKGblog
Pricing
312.870.9101
Request a Free Consultation
"WeListen" Blog
5 Benefits of Choosing Corrugated Packaging
Corrugated cardboard is an increasingly popular form of CPG packaging. It's a durable, cost-effective, and sustainable option for many products. ...
Kevin Keating at PKG
Compostable CPG Packaging Will Struggle Without Adequate Labeling
Biodegradable plastic may sound like an oxymoron, but it isn’t. While these bio-plastics are terrific for the environment, they are creating new ...
Kevin Keating at PKG
Will Food Labels Soon Offer Exercise Advice?
If that bag of chips had a label saying it would take you three hours of jogging to burn off consumption of the bag, would it stop you from buying ...
Kevin Keating at PKG
Packaging Industry Challenges in the Age of COVID-19
The packaging industry is facing a series of challenges as consumers and the rest of the world deal with changes related to COVID-19. Here is what ...
Kevin Keating at PKG
What Brands Need to Know About the Digitization of Packaging
Packaging design is undergoing another overhaul, this time to more closely mirror accepted digital technologies that provide consumers what they want ...
Kevin Keating at PKG
What's the Verdict on the Safety of Packaging and the Coronavirus?
By late April, the U.S. has seen more than one million confirmed cases and more than 63,500 deaths from COVID-19. The numbers continue to climb, and ...
Kevin Keating at PKG
Top 6 Beverage Packaging Developments Over the Past Year
How innovative can CPG packaging design really get with the product is a beverage? It turns out there’s a lot of innovation going on in beverage ...
Kevin Keating at PKG
What Are Some Paperboard Packaging Trends to Watch?
Paperboard packaging design is one of the hottest trends in the CPG market. The latest innovations in digital printing, packaging design, and the ...
Kevin Keating at PKG
Packaging That Protects and Preserves Product Safety
CPG packaging design is incredibly complicated. Designers must create an appealing package that is user-friendly but also attractive to consumers ...
Kevin Keating at PKG
Functional and Convenient Packaging That Is Also Sustainable
Consumers want a long list of things in products. When it comes to packaging, some of the priorities include functionality, convenience, and ...
Kevin Keating at PKG
The Latest on Electronic Packaging, Smart Labels, and the Internet of Things
Electronic packaging is about to disrupt packaging design. The demand for smart labels, now called “e-packaging,” is growing. Allied Market Research ...
Kevin Keating at PKG
Some of the Ways to Recycle Challenging Packaging Materials
As CPG packaging trends toward reuse and recycle, there are some component parts in the process that make things challenging. Packaging food products ...
Kevin Keating at PKG
What Impact Does Your Packaging Have on Consumers?
CPG packaging can do a lot for your brand. It can create consumer engagement and drive conversions. It has the potential to humanize your corporate ...
Kevin Keating at PKG
How You Can Achieve More Sustainable Packaging
"Sustainable packaging" is the hottest phrase sweeping CPG brands this year. Part of what’s driving these trends is the increasing interest of ...
Kevin Keating at PKG
Here are 6 of the Latest Packaging Technology Innovations
When discussing innovation, it’s likely the conversation will turn to technology, which has revolutionized and disrupted every industry, including ...
Kevin Keating at PKG
How Can Your Packaging Tell a Story and Emotionally Connect With Consumers?
As store shelves become more crowded and brands compete with new market trends, packaging design becomes increasingly important for brand engagement ...
Kevin Keating at PKG
Applying Consumer Insights to Take a Holistic Approach to Packaging Design
These days, gaining the consumer insights you need to build your brand is a science, not an art. This is true even in packaging design, where ...
Kevin Keating at PKG
How to Create a Memorable and Shareable Unboxing Experience
The unboxing experience matters to your brand. It’s the closest touchpoint that brings together the company, the product, and your target audience. ...
Kevin Keating at PKG
How to Optimize Your Packaging for an Omnichannel Strategy
Every CPG packaging team understands the necessity of flexibility in today’s volatile consumer environment. Shoppers browse and purchase items in a ...
Kevin Keating at PKG
Strategies to Ensure Your Brand Stands Out on the Shelf and Online
Getting your product noticed in a sea of consumer goods is one of the most challenging tasks CPG packaging teams face today. Consumers that visit ...
Kevin Keating at PKG
These 10 CPG Brands are Using Sustainable Packaging
Reduce, reuse, and recycle isn’t just a slogan anymore for an increasing number of CPG packaging firms. From major brands to startups, everyone seems ...
Kevin Keating at PKG
Subscribe Now!
Awarded Top 50
Package Design
Blog
Spices and Extracts Brand Packaging Strategies for 2025
Instant Meals Brand Packaging Strategies for 2025
Seafood Dishes Brand Packaging Strategies for 2025
Canned Fruits Brand Packaging Strategies for 2025
Frozen Berries Brand Packaging Strategies for 2025
Marinades Brand Packaging Strategies for 2025
Granola Bars Brand Packaging Strategies for 2025
Sweeteners Brand Packaging Strategies for 2025
Seafood Entrees Brand Packaging Strategies for 2025
Cereal Brand Packaging Strategies for 2025
Recognized as a
Top Package Design Agency
on
DesignRush