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How Augmented Reality is Shaking Up CPG Packaging How Augmented Reality is Shaking Up CPG Packaging Building blocks of augmented reality (AR) have been around for several years, but at first, brands weren’t quite sure what to do with the technology. Kevin Keating at PKG
How Instagram Is Influencing CPG Packaging Development How Instagram Is Influencing CPG Packaging Development Brands help people express their identities. Brand attributes become part of consumers’ identities, especially when those brand attributes are made ... Kevin Keating at PKG
Top 6 Characteristics of a Strong Brand Story Top 6 Characteristics of a Strong Brand Story Did you know that your brand story is a valuable business asset? It can be leveraged in many ways over the span of your business life, creating value ... Kevin Keating at PKG
New Study: Brands Plan to Invest More in Packaging -- Here's Why New Study: Brands Plan to Invest More in Packaging -- Here's Why Excellence in packaging design benefits both brand and consumer. Packaging that looks good and performs well draws consumers, and packaging design ... Kevin Keating at PKG
It's Summer 2019: Have You Updated Your Label Date Codes? It's Summer 2019: Have You Updated Your Label Date Codes? Did you know that food product dating is not required, except for on infant formula? Kevin Keating at PKG
How to Leverage the Voice of the Customer for Packaging Decisions in 2019 How to Leverage the Voice of the Customer for Packaging Decisions in 2019 The Voice of the Customer, or VoC, is a broad term describing consumer feedback about their expectations of and experiences with products and ... Kevin Keating at PKG
6 Examples of Companies Doing Brand Identity Design Right 6 Examples of Companies Doing Brand Identity Design Right Packaging design is about far more than just containing and protecting a product. It’s a crucial component of brand identity design. Kevin Keating at PKG
This New Six-Pack Alternative Will Reduce Plastic Waste by 75% This New Six-Pack Alternative Will Reduce Plastic Waste by 75% Seventy-eight million metric tons of plastic packaging are produced worldwide each year, and of this, only 14% is recycled. Kevin Keating at PKG
7 Tips for Developing a Product Name Consumers Remember 7 Tips for Developing a Product Name Consumers Remember The process of naming something, whether it’s a product, a company, a baby, a pet, or even a boat, can be fraught with anxiety. Kevin Keating at PKG
Inverted Pouches Are Taking the Industry by Storm: Here's Why Inverted Pouches Are Taking the Industry by Storm: Here's Why Inverted pouches are a relatively new type of food packaging design that is a natural extension of both the inverted bottle and the squeeze bottle. Kevin Keating at PKG
Brand Consistency Matters in the Age of Ecommerce Brand Consistency Matters in the Age of Ecommerce By the year 2025, online grocery sales are expected to capture 20% of the market – equivalent to $100 billion. Kevin Keating at PKG
Challenges and Opportunities for Food Packaging Design Challenges and Opportunities for Food Packaging Design Packaging design can be thought of in dimensions. Kevin Keating at PKG
Demand for Biodegradable Food Packaging Expected to Explode by 2023 Demand for Biodegradable Food Packaging Expected to Explode by 2023 Biodegradation happens when bacteria, fungi, and other biological organisms break down a complex material into simpler components. Kevin Keating at PKG
Top 6 Logo Design Trends for 2019 Top 6 Logo Design Trends for 2019 Putting a visual identity onto your brand in the form of a logo is a task that must not be taken lightly. A logo identifies your brand and ... Kevin Keating at PKG
Should You Use the Word 'Natural' on Your Packaging? Should You Use the Word 'Natural' on Your Packaging? In 1993, the FDA declined to provide a regulatory definition of the term “natural” for food products, leaving manufacturers to create their own ... Kevin Keating at PKG
Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn Though it may be the world’s most famous brand, Coca-Cola has a reputation of being a “boring” investment because of its stability across the decades. Kevin Keating at PKG
Transparency is Essential in Product Packaging Design -- Here's Why Transparency is Essential in Product Packaging Design -- Here's Why Transparency in packaging design can be taken literally or figuratively, and consumers are interested in both. Kevin Keating at PKG
The FPA Has Announced Its Top Innovators of 2018 The FPA Has Announced Its Top Innovators of 2018 The first week of March, the FPA announced its 2019 Flexible Packaging Achievement Award Winners at a ceremony in Scottsdale, Arizona. Of the 140 ... Kevin Keating at PKG
PepsiCo Takes Strong Stance on Sustainable Packaging -- Will Other Brands Follow Suit? PepsiCo Takes Strong Stance on Sustainable Packaging -- Will Other Brands Follow Suit? Beverage giant PepsoCo, Inc. plans to use 25% recycled content in its plastic packaging by 2025. Furthermore, it wants all its global packaging to be ... Kevin Keating at PKG
Glass Jar Packaging Are Making a Comeback Glass Jar Packaging Are Making a Comeback Glass containers were used in Southeast Asia as long ago as 100 BCE. In America, settlers in Jamestown built a glass melting furnace in the early ... Kevin Keating at PKG
Appealing to the Health-Conscious Consumer with Packaging Design Appealing to the Health-Conscious Consumer with Packaging Design Snacking behavior is different from what it used to be. Individuals and families today are more mobile and less likely to adhere to a standard ... Kevin Keating at PKG
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