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How the Right Packaging Can Extend Your Product's Reach How the Right Packaging Can Extend Your Product's Reach Massive growth in the e-commerce space has meant that product packaging must serve more functions than ever before. Kevin Keating at PKG
Will Consumers Embrace a Milk-Man Style Packaging Model? Will Consumers Embrace a Milk-Man Style Packaging Model? By the 1970s, home milk delivery in America via the “milk-man” had become a rarity. Throughout that decade, however, there were still plenty of ... Kevin Keating at PKG
Packaging and the Supply Chain: 4 Key Considerations Packaging and the Supply Chain: 4 Key Considerations The packaging supply chain has never been simple. Even so, it is becoming still more complex as consumers demand more from their packaging, including ... Kevin Keating at PKG
Exploring the Rise of Flexible Packaging Exploring the Rise of Flexible Packaging Consumer demands have expanded beyond products themselves to encompass the packaging that surrounds those products. Kevin Keating at PKG
The 3 Most Important Packaging Factors in 2019 The 3 Most Important Packaging Factors in 2019 Many brands start the new year with renewed commitment to making it their best ever, and you can’t reach that goal if your product packaging falls ... Kevin Keating at PKG
5 Packaging Personalization Tips for 2019 5 Packaging Personalization Tips for 2019 Personalization used to be limited to touches like custom engraving on jewelry, or monogram embroidery on clothing. But today, personalization has ... Kevin Keating at PKG
How to Assess Your Brand Style Guide in 2019 How to Assess Your Brand Style Guide in 2019 Brand consistency is what lets you spot your favorite brand whether you’re shopping in Tucson, in Philadelphia, or online. Kevin Keating at PKG
The Value of Aligning Your Product Packaging with Your Brand Messaging The Value of Aligning Your Product Packaging with Your Brand Messaging Packaging and brand messaging haven’t always been as closely aligned as they are now. Marketers now know that when there is an “experience gap” ... Kevin Keating at PKG
The Rise of Pastels in Packaging Design The Rise of Pastels in Packaging Design Colors that are mixed with significant amounts of white pigment are pastels, and they are often designated by the adjective “pale” or “light” before ... Kevin Keating at PKG
The Rise of Zero-Waste Packaging The Rise of Zero-Waste Packaging Zero-waste packaging doesn’t necessarily mean “zero packaging period.” After all, products must make it safely to retailers and consumers, and ... Kevin Keating at PKG
5 Tips for Enhancing Your Brand Story in 2019 5 Tips for Enhancing Your Brand Story in 2019 If only branding were as simple as ensuring everyone knew about your product’s benefits and trusting them to make the logical choice. Brand stories ... Kevin Keating at PKG
7 Packaging Best Practices for CPG Brands Moving Toward E-Commerce 7 Packaging Best Practices for CPG Brands Moving Toward E-Commerce If you’re old enough, you remember cultural phenomena like having milk delivered to your house by a milkman. Kevin Keating at PKG
A Look Ahead at Logo Design in 2019 A Look Ahead at Logo Design in 2019 Your brand’s logo is a critical element in your overall branding strategy. Kevin Keating at PKG
What's Behind the Growth of Aseptic Food Packaging? What's Behind the Growth of Aseptic Food Packaging? Aseptic packaging is a specialized manufacturing process. It is a technique where food, beverages, pharmaceutical products, cosmetic products, or ... Kevin Keating at PKG
Frito-Lay Takes Personalized Packaging to a New Level with Snackable Notes Frito-Lay Takes Personalized Packaging to a New Level with Snackable Notes Consumer packaging—including food packaging—has always been a sort of “canvas.” From the earliest days of consumer packaged goods, brands learned ... Kevin Keating at PKG
Amazon Incentive Program Is Disrupting the Packaging Industry Amazon Incentive Program Is Disrupting the Packaging Industry Concern about excess product packaging is not new. Even before internet saturation and the rise of e-commerce, consumers and environmental ... Kevin Keating at PKG
6 Packaging Trends Gaining Steam in 2019 6 Packaging Trends Gaining Steam in 2019 Consumer product packaging, just like consumer products themselves, evolves and changes with prevailing trends and attitudes. Kevin Keating at PKG
Compostable Versus Biodegradable Packaging Compostable Versus Biodegradable Packaging Sustainability is a concept that brands in just about every industry are paying attention to these days. Consumers are more concerned about ... Kevin Keating at PKG
5 Innovative Eco-Friendly Packaging Options 5 Innovative Eco-Friendly Packaging Options Designing CPG packaging is hard, because packaging designs have to satisfy regulations and consumers, while minimizing impact on the environment. Kevin Keating at PKG
How Millennial Consumers Are Engaging with CPG Brands How Millennial Consumers Are Engaging with CPG Brands Millennials largely lead the way in adoption and use of technology, and they have influenced older generations—particularly the Gen Xers and Baby ... Kevin Keating at PKG
How CPGs Are Improving In-Store Engagement with Shoppers How CPGs Are Improving In-Store Engagement with Shoppers Yes, people love e-commerce, but most consumers still enjoy the brick-and-mortar shopping experience. There may be some products, or some life ... Kevin Keating at PKG
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