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Consumer First Insights

6 Reasons Consumer-Centric Package Design Now Includes Clean Label Strategies 6 Reasons Consumer-Centric Package Design Now Includes Clean Label Strategies Consumer centricity in food packaging design is nothing new because brands have designed packages to appeal to the shopper for decades. In more ... Kevin Keating at PKG
Protect Consumers By Using Appropriate Product Labeling Protect Consumers By Using Appropriate Product Labeling Food packaging design plays many roles and fulfills many expectations. Additionally, it must contain food safely and provide consumers with certain ... Sample HubSpot User
The Challenge of Ensuring Safety Food Packaging Design The Challenge of Ensuring Safety Food Packaging Design Without safety in food packaging design, the contents of the package are irrelevant. Fortunately, packaging is not a significant risk in overall food ... Sample HubSpot User
Should You Consider Rebranding a Food Product? Should You Consider Rebranding a Food Product? Consumers are fickle, and brand positioning is often affected by which direction the cultural zeitgeist winds are blowing. For example, Weight ... Kevin Keating at PKG
Appealing to the Emotional Shopper with Consumer-Centric Package Design Appealing to the Emotional Shopper with Consumer-Centric Package Design Successful packaging design consists of both art and science. The packaging must contain the product safely and effectively and be usable to the ... Kevin Keating at PKG
Consumer Demand for Clean Label Moves Food Packagers to Re-Assess Strategy Consumer Demand for Clean Label Moves Food Packagers to Re-Assess Strategy Most Americans have not assimilated the official term of “clean labeling,” but they definitely have preferences when it comes to what they see on ... Kevin Keating at PKG
Top Food Packaging Design Trends for 2018 Top Food Packaging Design Trends for 2018 Consumer attitudes toward packaging can appear to be contradictory, and this presents challenges to brands. For example, while people understand and ... Kevin Keating at PKG
3D Printing and Food Packaging Design: What the Future Holds 3D Printing and Food Packaging Design: What the Future Holds While 3D printing may not have been in the news in 2017 as much as it was in prior years, that does not mean that the technology has stalled. Kevin Keating at PKG
4 Takeaways from Nielsen's Snack Study 4 Takeaways from Nielsen's Snack Study The Nielsen Company recently published results of a study of snacking behavior in America, learning more about what goes into the $33 billion a year ... Kevin Keating at PKG
Tapping the Power of Consumer Color Preferences Tapping the Power of Consumer Color Preferences Brands have not always had as much control over product colors as they do today. For example, when Walter E. Diemer of the Fleer Chewing Gum Company ... Kevin Keating at PKG
Color and Imagery Snag Top Spots in Consumer Package Preferences Color and Imagery Snag Top Spots in Consumer Package Preferences No one disputes the importance of great packaging design, but what specifically about packaging designs make products stand out from competitors? ... Kevin Keating at PKG
Reducing Food Waste One Package at a Time Reducing Food Waste One Package at a Time Food waste is one of modern society’s most complex problems. In 2014, Americans threw away more than 38 million tons of food waste, and only 5 ... Kevin Keating at PKG
Packaging for E-Commerce: Not Your Grandfather's Corrugated Box Packaging for E-Commerce: Not Your Grandfather's Corrugated Box E-commerce has changed everything, including how products are packaged. Some brands have leaped in and redesigned packaging specifically for the ... Kevin Keating at PKG
Convenient Packaging a Top Priority for Snackers Convenient Packaging a Top Priority for Snackers Food consumption is done differently than it was a generation or two ago. Flexible and non-traditional work schedules and difficulty getting multiple ... Kevin Keating at PKG
Food Safety and Packaging Design: Key Considerations for Food Brands Food Safety and Packaging Design: Key Considerations for Food Brands The demands on food packaging design seem almost endless. First and foremost, packaging must protect the product inside, but much more is required. ... Kevin Keating at PKG
Smart Labels and Consumer Perception: What Food Brands Should Know Smart Labels and Consumer Perception: What Food Brands Should Know Smart labels are an increasingly important consideration for packaging design in numerous industries, including the food industry. Smart labels are ... Kevin Keating at PKG
Key Considerations for Retail-Ready Packaging for the Food Industry Key Considerations for Retail-Ready Packaging for the Food Industry Retail-ready packaging, or RRP, does not refer to the product packaging, but to the secondary packaging that retailers or online fulfillment ... Kevin Keating at PKG
How Food Packaging Design Influences Consumer Taste How Food Packaging Design Influences Consumer Taste Although aspects of the human sensory system are assigned to different categories (sight, sound, smell, taste, touch), it is rare to experience one ... Kevin Keating at PKG
Do Consumers Really Want Biodegradable Packaging? Do Consumers Really Want Biodegradable Packaging? Biodegradable food packaging design is gradually being adopted for many food applications, but not just any biodegradable packaging will be suitable ... Kevin Keating at PKG
5 Key Food and Beverage Market Drivers and Their Implications for Brand Owners 5 Key Food and Beverage Market Drivers and Their Implications for Brand Owners Consumers are better informed than ever before, and they have strong opinions on ingredients and food properties that are “good” and “bad.” ... Kevin Keating at PKG
A Vegetable by Any Other Name ... A Vegetable by Any Other Name ... Everyone is familiar with the famous “balcony scene” in Shakespeare’s Romeo and Juliet. In it, Juliet says, “What's in a name? that which we call a ... Kevin Keating at PKG
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