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Consumer First Insights

Why Consumers Do Not Use QR Codes Why Consumers Do Not Use QR Codes You have seen QR (Quick Response) codes, even if you do not know that is what they are called. QR codes are the two-dimensional, matrix-like codes ... Kevin Keating at PKG
What Boomers Want from Food Manufacturers What Boomers Want from Food Manufacturers With all the media attention given to the young adult Millennial generation, it is easy to forget that Baby Boomers still make up nearly one-quarter ... Kevin Keating at PKG
Marketing to Kids: Food Brands Walk a Fine Line Marketing to Kids: Food Brands Walk a Fine Line Each year, the American food industry spends $1.6 billion marketing foods to children, and many parents and childhood health advocates do not like ... Kevin Keating at PKG
5 Challenges of Clean Labeling for Food Manufacturers 5 Challenges of Clean Labeling for Food Manufacturers Clean labeling can be understood from multiple angles. What the term mainly means has to do with consumers understanding what is on the nutritional ... Kevin Keating at PKG
What Is Smart Packaging and Why Does It Matter? What Is Smart Packaging and Why Does It Matter? Packaging design originated at as purely functional, a way to protect the contents of consumer package goods during shipment and storage. Over the ... Kevin Keating at PKG
7 Best Practices for E-Commerce Packaging 7 Best Practices for E-Commerce Packaging There is no question that consumers love e-commerce for its convenience and the ease of comparing prices quickly. However, that does not mean there ... Kevin Keating at PKG
Marketing Premium Products: Why Distinctive Food Packaging Design Matters Marketing Premium Products: Why Distinctive Food Packaging Design Matters Premium foods are not really niche products, according to research by SmartBrief. This is actually terrific news for makers of premium food products, ... Kevin Keating at PKG
Is Portion Control Packaging Right for Your Brand? Is Portion Control Packaging Right for Your Brand? Many consumers “know” that a serving of a favorite food has, say, 200 calories, but do they know what an actual serving is? What does it look like? ... Kevin Keating at PKG
6 Reasons to Consider Flexible Food Packaging Right Now 6 Reasons to Consider Flexible Food Packaging Right Now Flexible food packaging designs include pouches that stand up, reclosable pouches, and other non-rigid packages. They are an alternative to rigid ... Kevin Keating at PKG
Is Your Consumer Packaging E-Commerce-Ready? Is Your Consumer Packaging E-Commerce-Ready? The transition from consumer packaging designed for retail shelves to that designed for consumer doorsteps may seem straightforward. In reality, it ... Kevin Keating at PKG
Is Biodegradable Food Packaging Design in Your Future? Is Biodegradable Food Packaging Design in Your Future? Concern for environmental sustainability is growing as more consumers choose organic, vegetarian, and vegan products, often at least partly based on ... Kevin Keating at PKG
Consumer Centric Packaging Design Update: Artificial Ingredients Are Out Consumer Centric Packaging Design Update: Artificial Ingredients Are Out Consumers are more informed than ever about what goes into the products they consume, and consumer centric packaging design can be an important ... Kevin Keating at PKG
Exploring Manufacturer Challenges to Sustainable Packaging Design Exploring Manufacturer Challenges to Sustainable Packaging Design Sustainability in consumer packaging design is no longer considered a differentiator. That is because people expect the packaging for the things they ... Kevin Keating at PKG
Synesthetic Design and How It Applies to Packaging Synesthetic Design and How It Applies to Packaging The old aphorism says that you should not judge a book by its cover, yet humans often do exactly that. In fact, book manufacturers in recent years ... Kevin Keating at PKG
Forecast is Mostly Sunny for Flexible Food Packaging through 2021 Forecast is Mostly Sunny for Flexible Food Packaging through 2021 Innovative packaging design allows brands to make products more convenient, more appealing from store shelves, and safer. Flexible pouches in ... Kevin Keating at PKG
Plastic May Reign in America, but Europeans Prefer Glass! Plastic May Reign in America, but Europeans Prefer Glass! Manufactured glass has been around seemingly forever. While alternatives to glass jars and bottles did not exist until more recently, glass is still ... Kevin Keating at PKG
Packaging Design Optimization For Greater Sustainability Packaging Design Optimization For Greater Sustainability Balancing product protection with packaging sustainability requires different techniques with different retail channels. For brand owners, this ... Kevin Keating at PKG
Bioplastics Help Manufacturers Meet Packaging Sustainability Goals Bioplastics Help Manufacturers Meet Packaging Sustainability Goals In the classic 1967 movie The Graduate, Mr. McGuire famously recommends that Benjamin Braddock, Dustin Hoffman’s character, consider the plastics ... Kevin Keating at PKG
PMMI Report Highlights Current Consumer Packaging Design Priorities PMMI Report Highlights Current Consumer Packaging Design Priorities It is fortunate that supply chains are becoming shorter and technology is making advances in consumer packaging design, because consumers are ... Kevin Keating at PKG
Consumer Packaging Materials That Are Used the Most Consumer Packaging Materials That Are Used the Most While there are plenty of options in consumer packaging today, a few types dominate in consumer-facing products. Currently, PET bottles, plastic ... Kevin Keating at PKG
Consumer Demand and Manufacturing Costs Drive Flexible Packaging Trends Consumer Demand and Manufacturing Costs Drive Flexible Packaging Trends Flexible packaging is appearing on store shelves for an increasing number and variety of favorite consumer packaged goods. Everything from pet food ... Kevin Keating at PKG
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