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Consumer First Insights

How to Leverage Transparency in Package Design for Better Brand Positioning How to Leverage Transparency in Package Design for Better Brand Positioning The information age has given consumers more detailed information than ever about what goes into the products they buy. Brand positioning in today’s ... Kevin Keating at PKG
Reducing Food Waste through Best Practices in Sustainable Packaging Design Reducing Food Waste through Best Practices in Sustainable Packaging Design Nobody likes wasting food, but in some cases, it is all but unavoidable. Food waste is any raw or cooked food, whether solid or liquid, which is ... Kevin Keating at PKG
The Science of Intelligent Packaging Design The Science of Intelligent Packaging Design People may say, “It’s what’s inside that counts” to explain away a clumsily wrapped present, but anyone involved in packaging design knows what a ... Kevin Keating at PKG
Adapting to Shifting Consumer Values Part Three: The Transparency Trend Adapting to Shifting Consumer Values Part Three: The Transparency Trend Unlike in decades past, brands cannot count on long-term customer loyalty based on name recognition and brand dominance alone. Today’s consumers want ... Kevin Keating at PKG
Adapting to Shifting Consumer Values Part Two: Social Impact and Experience Adapting to Shifting Consumer Values Part Two: Social Impact and Experience Food brands, manufacturers, and retailers are faced with unprecedented challenges in designing products and product packaging that reflect evolving ... Kevin Keating at PKG
Adapting to Shifting Consumer Values Part One: Addressing Health, Wellness, and Safety Adapting to Shifting Consumer Values Part One: Addressing Health, Wellness, and Safety Consumer values and beliefs have always evolved. Today, however, they do so far more rapidly than in the pre-internet era. The combination of ... Kevin Keating at PKG
5 Ways Wording on Food Packaging Impacts Recycling Rates 5 Ways Wording on Food Packaging Impacts Recycling Rates Food packaging design is about far more than containing food products until they are consumed. Most purchase decisions are determined in the store ... Kevin Keating at PKG
Sustainable Packaging and Composting: Complementary Planet-Saving Strategies Sustainable Packaging and Composting: Complementary Planet-Saving Strategies For several years, a common theme throughout the evolution of the food service packaging chain has been the increased emphasis on sustainability. ... Kevin Keating at PKG
Minimalist Packaging Design: The Art of Subtle Seduction Minimalist Packaging Design: The Art of Subtle Seduction Just as clothing fashions, car designs, and architectural styles can indicate the era from which they come, so can packaging design. A person can ... Kevin Keating at PKG
Meeting the Challenges of High Pressure Processing (HPP) in Packaging Design Meeting the Challenges of High Pressure Processing (HPP) in Packaging Design Consumers want fresh, natural, less-processed food choices now more than ever before. Fortunately, innovations in alternative processing techniques ... Kevin Keating at PKG
Emerging Consumer Packaging Trends for 2017 Emerging Consumer Packaging Trends for 2017 Consumer packaging design is a dynamic, ever-evolving process, and design in 2017 is no exception to that rule. Emerging design trends this year ... Kevin Keating at PKG
Improving Brand Perception with a Global Audience Improving Brand Perception with a Global Audience The increasing globalization of the food and beverage industry presents unique opportunities for food manufacturers and distributors. Evolving ... Kevin Keating at PKG
Brand Positioning 101: Factors that Matter Brand Positioning 101: Factors that Matter Kevin Keating at PKG
The Thin Line: Using Cognitive Dissonance in Packaging Design The Thin Line: Using Cognitive Dissonance in Packaging Design Good packaging design requires an understanding of human psychology. Since that is true, those tasked with designing food and beverage packaging must ... Kevin Keating at PKG
Good Packaging: A Step towards Protecting Your Goods Good Packaging: A Step towards Protecting Your Goods In the present era, everyone is very concerned about their health. Good packaging is required not only for attracting customers and elevating the ... Kevin Keating at PKG
Online Shopping Trends Raise Need for Better Protective Packaging Online Shopping Trends Raise Need for Better Protective Packaging Online grocery shopping is an increasingly big deal. According to data from IBISWorld, online grocery sales are expected to increase 9.5 percent ... Kevin Keating at PKG
The Art and Science of Effective Food Packaging when Form meets Function The Art and Science of Effective Food Packaging when Form meets Function In a typical supermarket, a shopper passes about 600 grocery items per minute. On the grocery shelf, competition for the attention of a consumer is ... Kevin Keating at PKG
Eco-Friendly Packaging: What Consumers Really Want Eco-Friendly Packaging: What Consumers Really Want Environmental consciousness, social responsibility, and sustainability are all hot button topics in consumer retail today. The real question is: do ... Kevin Keating at PKG
Getting Ready for the Revised FDA Food Label Getting Ready for the Revised FDA Food Label The FDA finalized major revisions to the nutrition label for food and beverages in May, 2016. The announcement, given by Michelle Obama, was received ... Kevin Keating at PKG
Clean Label Trend Continues. What Does It Mean for Food Packaging Design? Clean Label Trend Continues. What Does It Mean for Food Packaging Design? While there seems to be no clear consensus about what constitutes "clean label", the movement toward making products that qualify under the large ... Kevin Keating at PKG
5 Key Lessons Learned from the 2016 Pack Expo 5 Key Lessons Learned from the 2016 Pack Expo Chicago was abuzz with packaging innovation on November 6-9 this year, as it hosted approximately 50,000 attendees and more than 2,500 exhibits at ... Kevin Keating at PKG
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