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Consumer First Insights

Online Shopping Trends That Impact Food Packaging Design Online Shopping Trends That Impact Food Packaging Design There is no doubt about it. The way consumers purchase food is evolving. Whereas a mere decade ago, the concept of online grocery shopping was ... Kevin Keating at PKG
What's In a Name? The Science behind Product Naming What's In a Name? The Science behind Product Naming In Shakespeare's Romeo and Juliet, Juliet says to her young lover: "What's in a name? That which we call a rose by any other name would smell as ... Kevin Keating at PKG
Discover How Sustainable Packaging Is One Edible Wrap Away Discover How Sustainable Packaging Is One Edible Wrap Away While much is being done in the quest for truly sustainable packaging, perhaps the most eco-friendly option being considered is edible packaging. But ... Kevin Keating at PKG
Biodegradable Packaging Can Be a Good Fit for Your Brand Biodegradable Packaging Can Be a Good Fit for Your Brand For many years, food packaging design was judged on three basic factors: attractiveness to the consumer, safety for the consumer, and cost to the ... Kevin Keating at PKG
Why Less is More with Minimalist Packaging Design Why Less is More with Minimalist Packaging Design As the world around us becomes increasingly more complex, consumers show a marked preference for minimalist design in packaging. Simplicity trumps ... Kevin Keating at PKG
Consumer Centric Package Design: Why Perception Is Everything Consumer Centric Package Design: Why Perception Is Everything Psychologist Edward de Bono is quoted as saying: "Logic will never change emotion or perception." Recent findings of researchers at the Ghent ... Kevin Keating at PKG
3 Case Studies of Successful Brand Education Campaigns 3 Case Studies of Successful Brand Education Campaigns Brand education campaigns require strategic planning and a lot of creative thinking if you want to successfully educate your target audience and ... Kevin Keating at PKG
Brand Strategy Conundrum: Examining the Risks and Rewards of  Re-Branding Brand Strategy Conundrum: Examining the Risks and Rewards of  Re-Branding Greek philosopher Heraclitus is credited with saying: "There is nothing permanent except change." That sounds right, but it is really true in the ... Kevin Keating at PKG
The Latest Brand messaging and CPG trends The Latest Brand messaging and CPG trends Some elements of a strong brand message are timeless, but there are also quite a few moving parts when you are working in a world that is constantly ... Kevin Keating at PKG
Brand Design that Resonates with Your Target Audience Brand Design that Resonates with Your Target Audience It is said that clothes make the man. Similarly, the "clothes" or package design of your product can make or break it, sales-wise. TheBalance.com ... Kevin Keating at PKG
Authentic packaging design matters to millennials Authentic packaging design matters to millennials Kevin Keating at PKG
Is function the key you need to elevate packaging? Is function the key you need to elevate packaging? Kevin Keating at PKG
The Psychology of Color in Food Packaging Design The Psychology of Color in Food Packaging Design Humans are hardwired to respond to color. What that response will be differs from culture to culture and even gender to gender, but the bottom line ... Kevin Keating at PKG
Are you guilty of these common packaging mistakes? Are you guilty of these common packaging mistakes? Packaging is critical. After all, most people are going to see the package for your product in the store before they see the actually product. It’s ... Kevin Keating at PKG
Does your packaging support your brand education goals? Does your packaging support your brand education goals? A major part of establishing and maintaining a successful brand involves educating your audience. They need to know why your brand exists, what it ... Kevin Keating at PKG
5 historic examples of effective minimalist packaging 5 historic examples of effective minimalist packaging Kevin Keating at PKG
5 critical points of focus for brand perception research 5 critical points of focus for brand perception research When you launched a brand, you wanted it to be perceived positively and you wanted people to associate that brand with all of the things that you ... Kevin Keating at PKG
Iconic brand identity examples in the luxury space Iconic brand identity examples in the luxury space Kevin Keating at PKG
How much brand personality is too much? How much brand personality is too much? The success of a brand is ultimately determined by the way that consumers respond to it. While marketers and business owners can curate an image and ... Kevin Keating at PKG
How to elevate packaging without a full rebranding How to elevate packaging without a full rebranding When was the last time your packaging changed? Maybe it was recently, or maybe it wasn’t. For some brands, never ever changing their packaging is ... Kevin Keating at PKG
3 Shopper Driven Food Branding Trends 3 Shopper Driven Food Branding Trends Manufacturers of consumer packaged goods (CPG) face two significant hurdles in 2016. The first is that customers’ attitudes toward corporations and ... Kevin Keating at PKG
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