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Consumer First Insights

Brand Characteristics That Consumers Take Notice Brand Characteristics That Consumers Take Notice What characteristics of a brand are most likely to be noticed by consumers? While it’s obviously crucial to offer a quality product, dynamic branding ... Kevin Keating at PKG
7 Brand Elements Shoppers Don't Care About 7 Brand Elements Shoppers Don't Care About A brand is the name, design, symbol, or any other feature that distinguishes your goods or services from those of your competitors. Moreover, your ... Kevin Keating at PKG
10 Common Mistakes in Rebranding CPG 10 Common Mistakes in Rebranding CPG image credit: redjar via flickr cc A “consistent and honest” brand promise is the key to CPG success, writes NewHope. Modern shoppers are adept at ... Kevin Keating at PKG
Pure Branding: 10 Critical Consumer Trust Elements Pure Branding: 10 Critical Consumer Trust Elements image credit: purplejavatroll via flickr cc Transparency, honesty, and authenticity aren’t just “marketing speak.” They’re must-have brand values ... Kevin Keating at PKG
5 Important Tactics and Components of CPG Packaging in 2016 5 Important Tactics and Components of CPG Packaging in 2016 image credit: alaivani via flickr cc Consumers don’t realize how much packaging matters. No customer goes to the store in search of the most ... Kevin Keating at PKG
Common Packaging Mistakes: Research Reveals Consumer Pet Peeves Common Packaging Mistakes: Research Reveals Consumer Pet Peeves image credit: SocialIsBetter via flickr cc Kevin Keating at PKG
7 Questions to Consider When Building a Brand Identity 7 Questions to Consider When Building a Brand Identity image credit: horia varlan via flickr cc Kevin Keating at PKG
Do Your Customers Understand Your Brand Promise? Do Your Customers Understand Your Brand Promise? image credit: drew via flickr cc Kevin Keating at PKG
Does Your Brand Identity Include Too Little Insistence? Does Your Brand Identity Include Too Little Insistence? image credit: drew via flickr cc The ultimate goal for any CPG company is to achieve “brand insistence.” It’s what Branding Strategy Insider (BSI) ... Kevin Keating at PKG
5 Critical Tips to Improve Brand Perception 5 Critical Tips to Improve Brand Perception image credit: chase elliot clark via flickr cc Kevin Keating at PKG
Why Customer Knowledge is the Recipe for Iconic Branding Why Customer Knowledge is the Recipe for Iconic Branding Brands are an important part of daily life for American consumers. While some grocery items carry household names and serious brand loyalties, others ... Kevin Keating at PKG
Why Authentic Package Design is Crucial to Consumer Trust Why Authentic Package Design is Crucial to Consumer Trust image credit: purple java troll via flickr cc Kevin Keating at PKG
5 Gorgeous Examples of Luxury Product Packaging Design 5 Gorgeous Examples of Luxury Product Packaging Design image credit: david shankbone via flickr cc Kevin Keating at PKG
How Sharp Brands are Integrating Mobile into CPG Packaging How Sharp Brands are Integrating Mobile into CPG Packaging image credit: yukata tsukano via flickr cc Kevin Keating at PKG
5 Signs You Could Benefit from a Switch to Biodegradable Packaging 5 Signs You Could Benefit from a Switch to Biodegradable Packaging image credit: james wang via flickr cc It’s no secret in the CPG realm that packaging waste is a major concern. As brands strive to find the balance ... Kevin Keating at PKG
Elevate Your Packaging: How to Compete Against Growing Private Labels Elevate Your Packaging: How to Compete Against Growing Private Labels image credit: nicholas eckhart via flickr cc Store brands are no longer cheap, generic, or low-quality. Safeway Select, Kirkland Signature, and Whole ... Kevin Keating at PKG
How to Know it's Time for a Brand Identity Package Refresh How to Know it's Time for a Brand Identity Package Refresh image credit: matt macgillivray via flickr cc Kevin Keating at PKG
CPG Design to Connect with “Healthy, Not Wealthy” Consumers CPG Design to Connect with “Healthy, Not Wealthy” Consumers image credit: epSos.de via flickr cc Kevin Keating at PKG
5 Things the Best Designers Understand About Typography and Packaging 5 Things the Best Designers Understand About Typography and Packaging image credit: Scott Ogle via Flickr CC Kevin Keating at PKG
10 Best Practices for Minimalist CPG Packaging Design 10 Best Practices for Minimalist CPG Packaging Design image credit: FutUndBeidl via flickr cc Kevin Keating at PKG
5 Brand Identity Examples of Holistic Packaging Design image credit: mike mozart/flickr cc Kevin Keating at PKG
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