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Consumer First Insights

The 8 Most Iconic Brand Identity Package Case Studies The 8 Most Iconic Brand Identity Package Case Studies image credit: ludovic bertron/flickr cc Kevin Keating at PKG
5 Reasons Why Visible Sustainability Matters to Millennial Consumers image credit: schvin via flickr cc Kevin Keating at PKG
Novelty Packaging that Wins: Consumer Participation in Packaging Design image credit: mike mozart/flickr cc Kevin Keating at PKG
10 Best Practices for Minimalist Packaging Design image credit: kurashikinote.jp via flickr cc Kevin Keating at PKG
7 Stellar Examples of Green Packaging That Works image credit: stacie via flickr cc As far as consumers are concerned, green packaging isn’t a trend. It’s a necessity. Studies by Deloitte and the ... Kevin Keating at PKG
Five mega trends affecting CPG | Food Business News Five mega trends affecting CPG | Food Business News While shopping shifts to channels outside of supermarket chains, retailers and brands have an opportunity to offer customers a new shopping ... Kevin Keating at PKG
Neurodesign: The new frontier of packaging and product design Neurodesign: The new frontier of packaging and product design Neurodesign is starting to become a factor in packaging design. Neurodesign is providing data on what causes consumers to pick one product over ... Kevin Keating at PKG
Flippin' good wine in a can Flippin' good wine in a can With a simple change in packaging, an entirely new audience can be interested in a product that had never crossed their minds. Kevin Keating at PKG
No more broad strokes: Engage more consumers by making it personal No more broad strokes: Engage more consumers by making it personal Customization and one-offs are becoming easier and more engaging with consumers. Kevin Keating at PKG
Consumers cooking more, stocking pantries less | Food Business News Consumers cooking more, stocking pantries less | Food Business News Consumers are willing to pay higher prices for healthy foods, as center store continues to battle leakage. Kevin Keating at PKG
Small packs that talk big come to the aid of seniors Small packs that talk big come to the aid of seniors As a large portion of the population ages, it's important to remember they are most likely a large part of your demographics. You might need to ... Kevin Keating at PKG
New rigid containers showcase dairy and more New rigid containers showcase dairy and more Dairy products are getting an overhaul with clear containers, space saving containers, and packaging developments that are sure to shake things up in ... Kevin Keating at PKG
Snacking Habits Of Millennial Parents Are Shaping The Category For Future Generations - Forbes Snacking Habits Of Millennial Parents Are Shaping The Category For Future Generations - Forbes Snacking habits globally are changing, which could drastically shape how you position your product and your target demographic entirely. Kevin Keating at PKG
Are packaged foods ripe for RFID implementation? Are packaged foods ripe for RFID implementation? We may be closer than previously thought to a grocery store filled with RFID tags. Kevin Keating at PKG
Healthy, artisanal options revive consumer interest in bread Healthy, artisanal options revive consumer interest in bread Like many products and goods that are following the trend, artisanal breads have found their niche by catering to a consumer base that values health, ... Kevin Keating at PKG
Food safety concerns are changing how consumers shop and retailers stock food Food safety concerns are changing how consumers shop and retailers stock food With agencies like the FDA becoming more outspoken, consumers are changing their shopping habits and keeping a closer eye on labels. Kevin Keating at PKG
Carton-bottle is 'Just' right for spring water Carton-bottle is 'Just' right for spring water Cartons are becoming a viable option for more fluid products. They look good on shelves, they can be easily packaged, and it is a great solution for ... Kevin Keating at PKG
Consumer attitudes on sweeteners changing | Food Business News Consumer attitudes on sweeteners changing | Food Business News While consumers are looking for healthier options, a surprising shift has been in the demand for snacks and foods with natural sweeteners with added ... Kevin Keating at PKG
Here's How Bud Light Designed 200,000 Different Colorful Cans for Music Festivalgoers Here's How Bud Light Designed 200,000 Different Colorful Cans for Music Festivalgoers Following the trend of customization, Bud Light targeted millennials with over 200,000 brightly colored individualized cans. Kevin Keating at PKG
Tagging up or tapping out: NFC's on-pack future Tagging up or tapping out: NFC's on-pack future Near field communications (NFC) has been touted as the next evolution of packaging and retail, but a number of changes must occur before this ... Kevin Keating at PKG
Consumer feedback defines beverage packaging design Consumer feedback defines beverage packaging design Consumers should be the driving force in the design of your packaging and products, but they need an channel to engage in the conversation. Kevin Keating at PKG
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