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Consumer First Insights

Clean label has become industry standard, says Innova Clean label has become industry standard, says Innova Clear ingredient labels with recognizable ingredients are quickly becoming the standard across the CPG industry, but claiming a product as "natural" ... Kevin Keating at PKG
CPG brands gaining strength according to Deloitte survey CPG brands gaining strength according to Deloitte survey This new survey produced by Deloitte shows a few interesting trends that are currently changing the CPG landscape. With the economy recovering, ... Kevin Keating at PKG
Fitness foods may motivate people to eat more, exercise less Fitness foods may motivate people to eat more, exercise less People concerned about their weight are more likely to eat items branded with fitness related packaging. These same consumers are also likely to eat ... Kevin Keating at PKG
Here's What the Most Popular Brands' Logos Have in Common Here's What the Most Popular Brands' Logos Have in Common Creating a logo can seem simple on the surface, but a logo must be designed for customers to easily understand and withstand the test of time. Kevin Keating at PKG
Shopper Marketing Is Hit Or Miss With Millennials The time to target millennials is now. If you are waiting for millennials to age into your product or target market, it will be much harder to win ... Kevin Keating at PKG
Singles go multiple Singles go multiple A packaging trend that has been on the rise is bulk single serve packaging. With consumers constantly on the go, they prefer these easily accessible ... Kevin Keating at PKG
The Five Things Product Packaging Must Do The Five Things Product Packaging Must Do You've gone through iteration after iteration of packaging and found a solution that works, but you could be limited the success of your product with ... Kevin Keating at PKG
This Sneaky Packaging Trick Won't Go Away This Sneaky Packaging Trick Won't Go Away Buying products with the same size of packaging, but much less product inside is quickly spreading from potato chips and laundry detergent to nearly ... Kevin Keating at PKG
Hain Staying Ahead of Trends Hain Staying Ahead of Trends With 93 million millennials scouring the ingredient list on every package they buy, Hain and other brands are staying ahead of the curve and giving ... Kevin Keating at PKG
5 emerging multicultural ingredients with cross-generational appeal 5 emerging multicultural ingredients with cross-generational appeal With a large surge in demand for healthy alternatives, many products and ingredients have found new markets and consumers that are responding to ... Kevin Keating at PKG
Big Food's Big Problem: Consumers Don't Trust Brands Big Food's Big Problem: Consumers Don't Trust Brands Big brands that used to control every sway of the market are now finding that their brand alone is turning customers away while consumers look for ... Kevin Keating at PKG
Snack product pairing: Think fresh grapes and dairy cheese Snack product pairing: Think fresh grapes and dairy cheese Pairing products and items in-store based on solid data, can both boost sales as well as secure vital shelf space. Kevin Keating at PKG
3 ways a cleaner label drives packaging changes 3 ways a cleaner label drives packaging changes Cleaner labels and clear packaging help consumers and packagers alike make better decisions. Kevin Keating at PKG
Social Media and Packaging: Why it's Important for Beauty Brands Social Media and Packaging: Why it's Important for Beauty Brands Packaging and marketing go hand-in-hand, but social media has taken it to a new level. Your product and packaging need to cary your brand. Kevin Keating at PKG
How Dairy Packaging Evolves with Consumers, Retailers How Dairy Packaging Evolves with Consumers, Retailers Trends in the dairy industry are a prime example of an industry guiding as well as following the ebbs and flows of consumer opinion. Kevin Keating at PKG
The Next Frontier in Customization: Lay's Potato Chip Bags The Next Frontier in Customization: Lay's Potato Chip Bags Nearly every product on the market is becoming more individualized and customized to each customer. Packaging is keeping up with the trend in brand ... Kevin Keating at PKG
Snack packs: Re-sealable features hold premium promise Snack packs: Re-sealable features hold premium promise "Re-sealable snack pouches have a higher aesthetic appeal and improved functionality", but may not be right for all products. Kevin Keating at PKG
MBPTt: Nielsen Shopper Data Tells CPG Brands Why They Should Be Targeting Hispanics MBPTt: Nielsen Shopper Data Tells CPG Brands Why They Should Be Targeting Hispanics Study shines a spotlight on hispanic consumers spending more than any other demographic. Kevin Keating at PKG
Distribution News: Whole Foods Makes More Room for HPP Beverages Distribution News: Whole Foods Makes More Room for HPP Beverages Whole Foods is just one of many retailers looking to add high pressure processed juice and higher end beverage products. Using high pressure ... Kevin Keating at PKG
Apple's New Watch Packaging Apple's New Watch Packaging Like every new Apple product, the Apple Watch packaging is simple and functional, and packagers will be taking notes and incorporating Apple's design ... Kevin Keating at PKG
Why millennials love store brands | Food Business News Why millennials love store brands | Food Business News Branded and private labels perceptions are changing between generations, and could open opportunities and present obstacles for packagers. Kevin Keating at PKG
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