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Consumer First Insights

Yogurt and beverages lead IRIs New Product Pacesetters | Food Business News Yogurt and beverages lead IRIs New Product Pacesetters | Food Business News IRI's top three New Product Pacesetters revealed some interesting trends towards protein packed snacks, simplicity, and value. Kevin Keating at PKG
Chocolate company Ferrero to make packaging using Nutella leftovers #knowyournuts Chocolate company Ferrero to make packaging using Nutella leftovers #knowyournuts Producers are learning to use residual bi-products of production in very productive and lucrative ways from packaging to creating their own power ... Kevin Keating at PKG
Consumers want product personalisation: How must packaging processes adapt? Consumers want product personalisation: How must packaging processes adapt? Consumers are looking for more personalized products, and packaging is a very effective way to give them that personalization. Kevin Keating at PKG
The Campbell Soup Co new family portrait | Food Business News The Campbell Soup Co new family portrait | Food Business News Millennially are quickly changing the consumer landscape. They have different preferences, priorities, and have even changed the family size and ... Kevin Keating at PKG
Louder Than Words: Brand Integrity And The New Age Of Marketing Louder Than Words: Brand Integrity And The New Age Of Marketing Your brand must be authentic and transparent. Packaging plays an important role to communicate your brand's story and will determine how consumers ... Kevin Keating at PKG
Industrial Market Research Reports Annoucements Industrial Market Research Reports Annoucements Many products are entering or following the same competitive path of fast moving consumer goods. Each product needs to have quality packaging to ... Kevin Keating at PKG
Sealed Air Launches Revolutionary Packaging Solution Sealed Air Launches Revolutionary Packaging Solution Sealed Air's newest packaging solution is simple in design, and allows a range of products to be protected against any vibrations or shock. Kevin Keating at PKG
The Heinz-Kraft merger from a packaging perspective The Heinz-Kraft merger from a packaging perspective With two product giants merging, Heinz-Kraft could be the catalyst that brings smart packaging and other innovations to the public and mass markets. Kevin Keating at PKG
Big Brands' Dash for Amazon Cash Is No Joke Big Brands' Dash for Amazon Cash Is No Joke Amazon Dash buttons could be the bridge that CPG brands have been looking for to minimize the gap between brick and mortar stores and e-commerce. Kevin Keating at PKG
Who is the Who is the "Free-From" Shopper? Consumer's are not good at deciphering nutritional labels, but could benefit from seeing differentiating nutritional facts on your packaging. Kevin Keating at PKG
Inside General Mills new approach to innovation | Food Business News Inside General Mills new approach to innovation | Food Business News How does a almost 150 year old company continue to innovate like a start-up? By first engaging closely with their consumer. Kevin Keating at PKG
10 beverage packaging breakthroughs that get touchy-feely with consumers 10 beverage packaging breakthroughs that get touchy-feely with consumers Brands are raising the bar for the amount of interaction and engagement consumers have with their packaging. Kevin Keating at PKG
Consumer Survey: Paper-Based Packaging Best for Groceries Consumer Survey: Paper-Based Packaging Best for Groceries Although more products are being packaged in plastics throughout grocery stores, consumers still prefer purchasing paper and cardboard. Kevin Keating at PKG
Multi Packaging Solutions Installs CubeX Duo 3D Print System Multi Packaging Solutions Installs CubeX Duo 3D Print System Multi Packaging Solutions investment in 3D printing technologies could be a growing trend and lead to new options for packaging. Kevin Keating at PKG
An In-Depth Look at the World's Most Iconic Food Packaging An In-Depth Look at the World's Most Iconic Food Packaging Packaging can make or break the adoption of your product. While not quite as important as taste, the packaging a company chooses to use for a product ... Kevin Keating at PKG
4 design trends in ecommerce packaging There are 4 big design trends in packaging that could leave companies behind if they don't adjust to the new environments. Kevin Keating at PKG
Bans don't work, but they do prompt change New regulations going into effect might not focus on the problems but they will enact movement throughout the industry. Kevin Keating at PKG
Packaging that doesn't have much information on the back of it is 'more Apple than Microsoft' Customers are now shopping every week and are looking for a product with minimal waste. Packagers need to innovate with their customers. Kevin Keating at PKG
These amazing food packaging ideas could massively reduce landfill 3 Concept packaging ideas that opens a new world for packaging and sustainability. Kevin Keating at PKG
Apple's Jony Ive opens up about Steve Jobs, packaging design and his obsession with cars -- AppAdvice How did Jobs and Ive use their passion for design to turn a computer company into a design and packaging design power house. Kevin Keating at PKG
Three Steps for Creating What Consumers Want How do you take customer feedback and research and turn into actionable change to create the perfect packaging. Kevin Keating at PKG
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