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Consumer First Insights

How Product Packaging Influences Buying Decisions [Infographic] From first impressions to assumptions about your product all from how you decide to package. Kevin Keating at PKG
E-cigarettes not immune to calls for marketing and package design restrictions E-Cigarettes are being bombarded with calls for marketing and packaging restrictions. This could spill over into larger sweep of packaging ... Kevin Keating at PKG
The packaging bump that could cut a 4m tonne mountain of UK food waste A new packaging feature that changes shape as the product ages, allows for consumers to have a better idea of the freshness of their food, and saving ... Kevin Keating at PKG
Too much digital marketing remains intrusive says Havas Media's Amy Kean at DA University Digital marketing is still one of the most effective and efficient ways to reach a large audience, but consumers do not want to be bombarded every ... Kevin Keating at PKG
Restaurants scramble after New York bans foam packaging In July 2015, New York restaurants will be banned from using one-time-use foam packaging. In the next six months, these restaurants will be searching ... Kevin Keating at PKG
Better Than Plastic? Chitosan Touted as Alternative for Food Packaging Plastic has long been king of the packaging industry, however there is a new alternative. Chitosan is a packaging made from recycled crustacean ... Kevin Keating at PKG
Awesome Beer Cans Show the Pantone Color of the Brew That's Inside Many products now we are unable to package in a way to give the customer an actual view the contents. An old but relevant strategy is to simply make ... Kevin Keating at PKG
Aseptic packaging stirs up the beverage business Beverages have been hot-filled for most of recent history, but that is quickly changing. With the newer high-acid aseptic packaging, beverages have a ... Kevin Keating at PKG
Futurist sees coming trend in intelligent packaging Agricultural futurist, Jim Carroll and many others see smart packaging for produce, pharmaceuticals, and many other products is where the market is ... Kevin Keating at PKG
Putting a green twist on food packaging Putting a green twist on food packaging Just like other industries, packaging is going green and breaking the dependence on oil based plastics and materials. Kevin Keating at PKG
What will be hot in 2015? Making products more individualized will clearly be the trend going into 2015, but packaging will also be a highly discussed topic. With every ... Kevin Keating at PKG
3D food printers could come to consumer kitchens in near future 3D food printers could come to consumer kitchens in near future With the new awareness of 3D printers and becoming more mainstream, one of the innovations has been their use in culinary use cases. Soon we may all ... Kevin Keating at PKG
Touchcode ink technology customizes consumer, package interaction Touchcode ink technology customizes consumer, package interaction Smart Packaging is becoming an actual reality in which customers get a new and custom experience, while letting retailers collect consumer data like ... Kevin Keating at PKG
Bread packaging is far from 'smart' Bread packaging is far from 'smart' There are hundreds if not thousands of products that could be improved with better packaging. Bread is certainly one of them. Most bread packaging ... Kevin Keating at PKG
Doctors, NGOs back decision to ban plastic packaging of liquid drugs Doctors, NGOs back decision to ban plastic packaging of liquid drugs India's central government has proposed a ban on all PET to contain liquid pharmaceuticals, citing issues with temperature and leaching. This could ... Kevin Keating at PKG
Ageless and timeless: packaging for boomers Ageless and timeless: packaging for boomers Baby Boomers are trying to stay on top of trends even as they enter their so-called “twilight years” and are needing more medical and health related ... Kevin Keating at PKG
Does See-Through Packaging Really Boost Sales? Does See-Through Packaging Really Boost Sales? Clear packaging can make products look fresher and less artificial, but some products are best not seen on the shelf. Kevin Keating at PKG
Energy drink plus glow stick Energy drink plus glow stick When your product is targeted at a specific audience, packaging can be the key to success. For example, the WhiteWater energy drink targeted ... Kevin Keating at PKG
Natural Radiance & Dramatic Appeal Structural Designs Natural Radiance & Dramatic Appeal Structural Designs Packaging manufacturer, FiberMark, released its innovative new portfolio of folding carton, turned-edge and bag stock products specifically ... Kevin Keating at PKG
Waste-free Willy Wonka packaging is coming, but are consumers ready for it? Waste-free Willy Wonka packaging is coming, but are consumers ready for it? Packaging is always evolving and the environmental impact of packaging is coming to the forefront. WikiFoods will soon be releasing it's edible ... Kevin Keating at PKG
Upping the Ante on Luxury Packaging Packaging is a major factor in a customer's perception of a product. Everything from Typestyle, color, and patterns can drastically effect how your ... Kevin Keating at PKG
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