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Consumer First Insights

Fi-Cell Bottle Technology Now Available in the U.S. Fi-Cell Bottle Technology Now Available in the U.S. The newest PET bottles are now available in the US. The new technology, which creates an almost perfectly smooth inner wall, creates a much better ... Kevin Keating at PKG
In-Mold Labeling and Digital Watermarking In-Mold Labeling and Digital Watermarking SussexIM is pushing the boundaries of packaging in a fast paced world. Their new in-mold labeling and digital water marking can have incredible ... Kevin Keating at PKG
Agr Introduces New Capability in its Pilot Profiler System Agr Introduces New Capability in its Pilot Profiler System Agr's Profiler system has launched their new features. The update measures bottle thickness while being molded, eliminating the necessity for any ... Kevin Keating at PKG
Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius Similar to Coca-Cola releasing cans with over 250 names in their "Share a Coke" campaign, Diet Coke is following suit. The new campaign uses an ... Kevin Keating at PKG
Spectra Packaging Helps Hillfarm Oils Keep it Local Spectra Packaging Helps Hillfarm Oils Keep it Local Smaller companies and retailers are putting a bigger emphasis on keeping manufacturing local. Many options have been tested such as Spectra using ... Kevin Keating at PKG
Added sugar and portion rules updates could impact formulas, packaging With the FDA's public comment period ended, there could be labeling standard changes coming relatively soon. The FDA proposal is expected to change ... Kevin Keating at PKG
Capture the breakfast crowd With the majority of consumers in agreement that breakfast is the most important meal of the day, few people consistently eat a morning meal. This is ... Kevin Keating at PKG
Toleriane Ultra Skincare in Bag-in-Bottle System Toleriane Ultra Skincare in Bag-in-Bottle System Toleriane released their new lotion in a unique bag-in-bottle system. The container uses an airless pump bottle, a copolyester, and an inner product ... Kevin Keating at PKG
Branding New Product Sensations in Exciting Ways Branding New Product Sensations in Exciting Ways With health trends continuously getting bigger, water is still trying to find its spot in the market. In the 1980's, bottled water was a uncommon, ... Kevin Keating at PKG
Evian unveils Evian unveils "naturally playful" limited-edition bottle by KENZO Evian and KENZO have teamed up to create a limited-edition bottle. The playful patterns are in support of KENZO's "No Fish No Nothing" campaign to ... Kevin Keating at PKG
Redken Blonde Idol Conditioners in Custom-Blending, Dual-Dispensing Packs Redken Blonde Idol Conditioners in Custom-Blending, Dual-Dispensing Packs Redken offers a new packaging for two new hair color products. Each package contains two separate formulas that can be set to six different settings ... Kevin Keating at PKG
Unilever hopes Crush will start a love affair Unilever hopes Crush will start a love affair With ice tea and the Lipton brand already being immensely popular throughout South East Asia, Unilever and Lipton have teamed up for a new way for ... Kevin Keating at PKG
Designing Packaging for Baby Boomers Designing Packaging for Baby Boomers The aging baby boomers are controlling more of America's wealth, and packaging for this market should reflect that. Poor eye sight and difficulty ... Kevin Keating at PKG
Can you tell Can you tell "Monterey Jill" Reduced Fat Cheese Is For Women? Lucerne released a counterpart to its Monterey Jack product called "Monterey Jill." Some critics found it mildly sexist because the product is geared ... Kevin Keating at PKG
The Traditional Purchase Funnel Is Kaput The Traditional Purchase Funnel Is Kaput Consumers are overwhelmed by choice and with the continued evolution of technology, making purchase decisions in new ways. Understanding that the ... Kevin Keating at PKG
Our Favorite Photographers - Pohuski Studios Our Favorite Photographers - Pohuski Studios One of the best parts of our job is often the ability to work with other talented people and at the top of our list are some of our favorite ... Kevin Keating at PKG
Six Trends That Will Shape Consumer Behavior This Year Six Trends That Will Shape Consumer Behavior This Year As brands need to work hard to meet consumer demands and expectations, understanding how their behavior is changing and adapting to new technologies ... Kevin Keating at PKG
Food Trends: Shaping the Way Americans Eat Food Trends: Shaping the Way Americans Eat Understanding the mega-trends happening on the American dinner table can help your brand develop new products and adapt to the changing times. Kevin Keating at PKG
U.S. Food Labels to Get First Update by FDA in 21 Years U.S. Food Labels to Get First Update by FDA in 21 Years US food companies should expect to see labelling law changes soon from the FDA. The government may soon be revamping the "Nutrition Facts" label in ... Kevin Keating at PKG
Effectively Marketing To Moms Effectively Marketing To Moms With women still making 85% of household purchase decisions it's important to understand what's working to market to today's mom. Kevin Keating at PKG
Packaging As Important As Preference When It Comes To Picking Snacks Packaging As Important As Preference When It Comes To Picking Snacks New research shows that eye-catching design through packaging and branding is as important as consumer preference. Packaging and visual cues have a ... Kevin Keating at PKG
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