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Consumer First Insights

A Man Has Been Having A Hilariously Close Friendship With Applebee's Facebook Page For Months Now A Man Has Been Having A Hilariously Close Friendship With Applebee's Facebook Page For Months Now Are you truly engaging with your consumers on social media? Maybe it's time to let your brand be a little bit silly in order to bring your brand ... Kevin Keating at PKG
General Mills Drops GMOs from Original Cheerios After Consumer Outcry General Mills Drops GMOs from Original Cheerios After Consumer Outcry We've noticed some momentum with food CPG companies bowing to pressure from active consumers. First Kraft removes artificial food dyes from their Mac ... Kevin Keating at PKG
The Limits Of Marketing The Limits Of Marketing Perception is reality to most consumers which is why we believe so strongly in a consumer first process. Understanding how consumers perceive your ... Kevin Keating at PKG
5 Ways to Say 'Humbug' to Wasteful Packaging 5 Ways to Say 'Humbug' to Wasteful Packaging It's that time of year ago when parents and consumers across the world lambast packaging designers for making packaging hard to open. Over-packaging, ... Kevin Keating at PKG
5 Packaging Trends for the Future 5 Packaging Trends for the Future As 2013 comes to a end, what trends will affecting CPG packaging going into the new year? POPSOP has some predictions... Kevin Keating at PKG
What's the package of the future and why? What's the package of the future and why? With more CPG products expanding into flexible packaging, consumers are becoming accustomed to the lightweight, space saving structures. Kevin Keating at PKG
Guard Your Brand Credibility Guard Your Brand Credibility Are you selling a brand story or a brand fairytale? Mark Di Somma discusses the basis of every brand story as honesty and not wishful thinking to ... Kevin Keating at PKG
Is your brand guilt-free? The new perspective is here to stay Is your brand guilt-free? The new perspective is here to stay Nobody wants to feel guilty and yet the consumption race is putting consumers into a state of anxiety about their decisions. Can your brand's honesty ... Kevin Keating at PKG
Courting the Costco Shopper Courting the Costco Shopper "Discovering new products and exploring Costco's unique portfolio is key to the shopping experience." Kevin Keating at PKG
Keys To Breakthrough Brand Messaging Keys To Breakthrough Brand Messaging "Presence, top of mind, awareness – whatever you want to call it – is a far cry from being interesting. Impressions mean nothing if brands fail to ... Kevin Keating at PKG
Mobiles, Millennials and 'IndieWomen': Supermarket Guru explores what's big in 2014 Mobiles, Millennials and 'IndieWomen': Supermarket Guru explores what's big in 2014 CPGs need to amp up their mobile activation and social media efforts in 2014 to keep up with consumers. With at least 1/3 of consumers utilizing ... Kevin Keating at PKG
Lean In Towards Men: The Other Half Of The Shopper Market Lean In Towards Men: The Other Half Of The Shopper Market As the number of male shoppers continues to rise, your brand might need to bridge the gap to gender-neutral marketing OR find a way to communicate ... Kevin Keating at PKG
How Bar Codes Can Help Your Packaging Win How Bar Codes Can Help Your Packaging Win We've seen a lot of creative barcodes in the packaging world the past few years (like this post from Demilked shows). Brands are utilizing what once ... Kevin Keating at PKG
Recognizing Consumer Food Guilt Recognizing Consumer Food Guilt Over the past few years and months we've talked to a lot of consumers in focus groups, online studies, and one-on-one interviews. Regardless of ... Kevin Keating at PKG
Is package design the climax of your brand story? Is package design the climax of your brand story? When a shopper is weighing up what to buy, it’s packaging that prompts the pivotal ‘moment of truth’. Kevin Keating at PKG
Links For A Monday Links For A Monday What are we reading, what are we sharing? Another entry in our series Links For A Monday brings you some of our most-shared or most-talked about ... Kevin Keating at PKG
Walmart Tests Neo-GenericBasic Private Brand: Price First Walmart Tests Neo-GenericBasic Private Brand: Price First Is Walmart taking us back to the land of generic brands in an attempt to create a value play below "Great Value"? As the #1 retailer in the world ... Kevin Keating at PKG
The Science Of A Great Subway Map The Science Of A Great Subway Map While researchers at MIT have used their new vision science "Mongrel" technology to analyze how people view maps/wayfairing...I can't help but think ... Kevin Keating at PKG
Why Great Insight is Crucial to Great Design Why Great Insight is Crucial to Great Design Consumer insights play a crucial role when developing great design. Only by understanding the consumer need can designers create brands, packaging or ... Kevin Keating at PKG
Truckstop Design Round-Up Truckstop Design Round-Up Like a kid in a candy store. That's what it's like to be a hungry packaging designer in a truck stop. Aisles and aisles of packaging competing in an ... Kevin Keating at PKG
7-11 Rebrands To Target Health-Conscious Millennials 7-11 Rebrands To Target Health-Conscious Millennials So you keep hearing about the need to speak to the millennial audience? 7-11 has found a way to do just that with their new concept in NYC. This ... Kevin Keating at PKG
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