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Consumer First Insights

Will Mondelez's 'Smart Shelves' Change Retail or Just Add to Privacy Woes? Will Mondelez's 'Smart Shelves' Change Retail or Just Add to Privacy Woes? Will "smart shelf" technology change consumer shopping behavior for Mondelez? Only time will tell... Kevin Keating at PKG
Infographic: How Consumers Are Weathering the Financial Storm Infographic: How Consumers Are Weathering the Financial Storm American consumers were aware of the looming debt ceiling crisis, which is clearly impacting their approach to grocery shopping. Kevin Keating at PKG
How to Write Brand Stories that Build Emotional Connections How to Write Brand Stories that Build Emotional Connections Learn the four key steps used by the world's most powerful brands to writing brand stories that evoke emotions and build brand trust. Kevin Keating at PKG
Budweiser's Iconic Packaging Fails to Maintain Brand's Buzz Budweiser's Iconic Packaging Fails to Maintain Brand's Buzz Great brand awareness doesn't matter when your packaging doesn't attract consumers on shelf. Kevin Keating at PKG
Five Ways to Improve Your Creative Agency Relationship Five Ways to Improve Your Creative Agency Relationship Do you know what it takes to get excellent work from your creative partners? Great design begins with strong client & agency relationships. It’s ... Kevin Keating at PKG
Why Authenticity Is Key for Marketing on Social Media Why Authenticity Is Key for Marketing on Social Media Authenticity is key for brands on social media. In order to translate your brand story into real engagement with consumers, it needs feel and BE ... Kevin Keating at PKG
FITCH reveals Gen Z's FITCH reveals Gen Z's "Five-point path to purchase" Are you marketing your products to today's teenagers? You need to understand their behavior and purchase drivers on their 5 point path to purchase. Kevin Keating at PKG
4 Ways This Big Brand Blew It on Twitter 4 Ways This Big Brand Blew It on Twitter A lot of brands are "listening to the need" on social media like Twitter to try and engage new consumers... but are they doing it right? Your brand ... Kevin Keating at PKG
Why Agencies and Brands Need to Embrace True Storytelling Why Agencies and Brands Need to Embrace True Storytelling We are not the only marketers screaming from the rooftops about the power of a brand story. Jon Hamm weighs in on how brand stories can engage ... Kevin Keating at PKG
Today's Man Goes Grocery Shopping Today's Man Goes Grocery Shopping Traditional gender roles continue to blur as more men will handle the grocery shopping to help out around the house with at least 47% of men are ... Kevin Keating at PKG
Consumers say...Make it easy! Consumers say...Make it easy! We've been hearing quite a bit lately about the need to create easier-to-open consumer packaging. We've expressed our thoughts about the clamshell ... Kevin Keating at PKG
How retailers and CPG companies can translate 3 eco-consumer trends into sustainable sales dollars How retailers and CPG companies can translate 3 eco-consumer trends into sustainable sales dollars Providing consumers products that create a connection between health and sustainability can be a sweet spot for eco-conscious consumers. Kevin Keating at PKG
Are You a Cruncher, Chewer, Sucker or Smoosher? Why Companies Study the Way We Eat Are You a Cruncher, Chewer, Sucker or Smoosher? Why Companies Study the Way We Eat CPG innovation is proving that texture is almost as important as taste for new products like Doritos Jacked, Chips Ahoy! Chewy Gooey or Mamma Chia Kevin Keating at PKG
The Shape-Shifting Reality Of Shopping The Shape-Shifting Reality Of Shopping I heard a consumer yesterday say that she NEVER buys a new product in the grocery store without googling it first to see what other people thought of ... Kevin Keating at PKG
Transparent packaging clearly impacts eating habits Transparent packaging clearly impacts eating habits Do you eat more when you see more? A new study shows that consumers can be heavily influenced by transparency in food packaging structures. Kevin Keating at PKG
Front-of-pack nutrition labels have little impact on consumer choice: Study Front-of-pack nutrition labels have little impact on consumer choice: Study As American food companies begin to add the GMA Facts Up Front to their food packaging, a new European study shows this will not encourage consumers ... Kevin Keating at PKG
If you see a puppy on a package, are you more likely to buy it? If you see a puppy on a package, are you more likely to buy it? Consumer insights for packaging just got a whole lot smarter as new patent-pending technology shows truthful human reactions to any part of a package. Kevin Keating at PKG
Adapting Package Design to Shopper Gender: Nonsense or Necessity Adapting Package Design to Shopper Gender: Nonsense or Necessity Should you tailor your packaging to the shopper or consumer if they are of different sexes? A recent study shows that there's no correlation between ... Kevin Keating at PKG
Brand Conversations Brand Conversations Too many brands are using their social media like a megaphone and not engaging consumers in helpful conversation. Marketoonist gives us an example of ... Kevin Keating at PKG
World Chef Our clients at Perdue Farms challenged us to create a fresh, and exciting new brand to introduce into the club channel that captures a growing ... Kevin Keating at PKG
From Social To Sale From Social To Sale A new study from VisionCritical outlines and analyzes consumer social media usage and insights to driving sales through social engagement. Pinterest ... Kevin Keating at PKG
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