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Consumer First Insights

The Negative Impact of Inconsistent Branding The Negative Impact of Inconsistent Branding As consumers transition between one screen at the next, your brand materials don't need to look identical but DO need a consistent brand system & ... Kevin Keating at PKG
Companies are reinventing how they interact with consumers Companies are reinventing how they interact with consumers The retail consumer of today wants control and to feel like she is managing her own relationships. Every time a technology has given more power and ... Kevin Keating at PKG
Brand positioning vs brand stories: too many cereals and not enough zombies Brand positioning vs brand stories: too many cereals and not enough zombies Rather than position your brand against competition, create a compelling story. Brand stories capture our imagination in ways that straightforward ... Kevin Keating at PKG
Awarding the Stanley Cup of Hockey Logos (plus a few in the penalty box) Awarding the Stanley Cup of Hockey Logos (plus a few in the penalty box) We’ve got quite a few hockey fans here at PKG and we’re still reeling from the second Blackhawk’s Stanley Cup victory in four years. Whether you’re a ... Kevin Keating at PKG
Perdue Monsters University Chicken Nuggets Building off the success of the Perdue Disney 'Cars' partnership, PKG worked with Perdue and Disney/Pixar to develop a new Monsters University ... Kevin Keating at PKG
Authenticity and Transparency Authenticity and Transparency You've heard the phrase "fake it til you make it"? Unfortunately it doesn't apply to the key trends of authenticity and transparency. The key is to ... Kevin Keating at PKG
Links for a Monday Links for a Monday Douglas Adesko gives us a glimpse of American's dinner traditions in his project Family Meal | WIRED Is mobile brand activation really all about ... Kevin Keating at PKG
How Brands Become Trends How Brands Become Trends Emotional connection with consumers is key to igniting your brand as a trend worth following. A brand must be bold and support the zeitgeist to ... Kevin Keating at PKG
Mobile is the new End Cap Mobile is the new End Cap No longer capturing consumer attention in-store with end caps and POS? Mobile consumer engagement can get your brand story noticed again. "It really ... Kevin Keating at PKG
uniball Jetstream 101 How do you tell consumers about the ultimate smooth writing experience in a category that's overwhelmed with messages about smoothness and easy ... Kevin Keating at PKG
How Target, Walgreens & Home Depot Have Changed The Private-Label Game How Target, Walgreens & Home Depot Have Changed The Private-Label Game The shift continues as consumers see Private Label brands as an acceptable alternative to national brands: 70% of millennial women see store brands ... Kevin Keating at PKG
Why Your Brand Must Be Transparent To Survive Why Your Brand Must Be Transparent To Survive Consumers no longer believe marketing messages on face value If you want to build a future-thinking brand, it must be honest and transparent. Honest ... Kevin Keating at PKG
3 Paths to Mouth-Watering Food Packaging 3 Paths to Mouth-Watering Food Packaging Here’s a familiar story: You’ve made a shopping list. You clipped your coupons and made a meal plan. You even ate before you got there like mom ... Kevin Keating at PKG
Links for a Monday Links for a Monday Loving the hand-drawn type of Mateusz Witczak | Mateusz Witczak Kevin Keating at PKG
The Era of The Young: Fresh Brands Challenging Older Businesses The Era of The Young: Fresh Brands Challenging Older Businesses Historically older brands win with assurance by manufacturers pushing the "why you can trust us". Today, fresh brands pull consumers in as solutions ... Kevin Keating at PKG
The Flattening of Design The Flattening of Design Flat design is become the stylistic choice for technology companies, partly driven by the constraints of smartphones, and also with a hope to escape ... Kevin Keating at PKG
2012 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition and Health 2012 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition and Health Freshness matters. Expiration date has "jumped significantly from 2011 (63%)" to overtake the Nutrition Facts panel as most-read part of the package. ... Kevin Keating at PKG
CPG Marketing Trends: What Does Your Label Say About Your Brand? CPG Marketing Trends: What Does Your Label Say About Your Brand? New Research from the University of Minnesota backs up our point of view on developing a unique and clear brand story to connect with consumers on an ... Kevin Keating at PKG
Links for a Monday Links for a Monday You probably won't be surprised to discover that we sometimes peruse the internet for packaging news, design inspiration, brand trends, etc. We often ... Kevin Keating at PKG
Has The Recession Made Millennials Into Tightwads? Has The Recession Made Millennials Into Tightwads? Millennials are becoming more reluctant to spend than previous generations. Successful brands will need to show their value to engage Millennial ... Kevin Keating at PKG
Why the cold war over 'copycat' branding may be set to heat up Why the cold war over 'copycat' branding may be set to heat up The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys. British brands can ... Kevin Keating at PKG
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