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Consumer First Insights

What is a Brand Story? Do you know what "story" your brand and packaging are telling to consumers? Let's walk you through what a brand story is and what it can do for ... Kevin Keating at PKG
Sara Lee Deli - Refining A Classic Sara Lee Deli - Refining A Classic Being More Than Sweet Sara Lee Deli has provided high-quality meats & cheese to consumers for years, but regularly faced a battle for the deli ... Kevin Keating at PKG
Feed The Hungry With Full Circle & Project 7 Feed The Hungry With Full Circle & Project 7 Private brands creep even closer to the branded space with cause promotions. Kevin Keating at PKG
UPDATE: Five Ways Your Brand Can Let Numbers Do the Talking UPDATE: Five Ways Your Brand Can Let Numbers Do the Talking In February, we posted a piece on brands that were using numbers in their product names, branding and packaging to convey a sense of authenticity. We ... Kevin Keating at PKG
Top 5 Problems with Your Packaging Top 5 Problems with Your Packaging Your sub-optimized packaging may be hurting your brand. No other element in your marketing toolbox is as important of packaging. As the “face of your ... Kevin Keating at PKG
Passover Packaging: Passed Over Passover Packaging: Passed Over Let's get a few things out of the way right here at the top: The first: If you're someone who's easily offended for yourself or on behalf of others, ... Kevin Keating at PKG
Last Day: Summer Intern Search Last Day: Summer Intern Search Today's the last day of our Summer Intern Search... get your resumes and samples in before the end of the day. Kevin Keating at PKG
Is Quiet the New Loud? Let's start with the old news: Consumers are overwhelmed by noise. Bombarded by a constant drone of messaging fighting for their attention. And it's ... Kevin Keating at PKG
5 Must-Follow Pinterest Users 5 Must-Follow Pinterest Users I admit it: I'm addicted. I've been called out by my coworkers for having a Pinterest tab religiously kept open at all times, for going on late night ... Kevin Keating at PKG
¡HOLA AMIGOS! Today we celebrate Viernes del Throwback with a fiesta favorite: Cantina Clásica Tortillas. Long ago—when it was still called “Sara Lee”—Hillshire ... Kevin Keating at PKG
Three Ways Your Brand Can Let Numbers Do The Talking Three Ways Your Brand Can Let Numbers Do The Talking Levi Strauss & Co. has designated different fits of jeans with its trademarked numbers (501s, 514s, etc.) for years. Harkening back to Levi’s ... Kevin Keating at PKG
Wendy's Hot & Juicy New Look? As someone who used to make a habit of trying to "eat for the cycle"* at Wendy's with his high school buddies before basketball practice (where have ... Kevin Keating at PKG
Why Should Your Brand Why Should Your Brand "Follow" Pinterest? Consumers. The designer in me has always sought out inspiration from friends, colleagues, books and magazines. As the Internet continues to evolve, it feels ... Kevin Keating at PKG
The Brand Without a Product The Brand Without a Product Hipper-than-thou (Über-hip?) branding project “Hessian” is making the rounds on design blogs this week. What is Hessian? It’s whatever you want it to ... Kevin Keating at PKG
Summer Internship Available PKG, a West Loop-based branding and packaging design agency is looking for you, Intern-to-be. Especially if you can nod your head "Yep!" to the ... Kevin Keating at PKG
Girl Scouts Chocolate - Throwback Thursday Girl Scouts Chocolate - Throwback Thursday We don't always have the ability to talk about some of our previous work in our portfolio so in honor of Throwback Thursday and Valentine's Day we're ... Kevin Keating at PKG
Using Your Packaging To Delight Consumers Using Your Packaging To Delight Consumers Packaging is a great place to connect your brand with consumers as the only touchpoint they'll always interact with. One of our favorite ways to ... Kevin Keating at PKG
Rejoice! The Clamshell Will (Fingers Crossed) Soon Be Extinct! A few weeks ago, I read a wonderful article at Slate.com about the diminishing use of clamshell packaging. "HUZZAH!" I yelled in my head. You know ... Kevin Keating at PKG
Differentiating Within Store Brand Packaging Differentiating Within Store Brand Packaging A few weeks ago, I stumbled upon an image of what I thought were three nearly identical Tesco Everyday Value brand spray cans. As I took a closer ... Kevin Keating at PKG
2013 American Package Design Award – Mueller's Pasta 2013 American Package Design Award – Mueller's Pasta While we love winning awards, we love developing packaging that sells too. I recently had a chance to see our Mueller's pasta design on-shelf in an ... Kevin Keating at PKG
Five Ways to Say “Fresh” Through Food Packaging Five Ways to Say “Fresh” Through Food Packaging Your consumers are just as conscious about your branding and marketing as you are. Is your packaging telling the right freshness story? Check out ... Kevin Keating at PKG
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