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Consumer First Insights

Hostess Snacks The redesign of a classic! Interstate Bakeries presented us with the challenge of increasing shelf presence, unifying their brand architecture, and ... Kevin Keating at PKG
Jelly Belly Mystery Flavor During the Easter season Jelly Belly® finds its greatest competition against other jelly bean brands. So we created a mystery flavor promotion to ... Kevin Keating at PKG
Golden Grain OPPORTUNITY The Golden Grain brand faced an interesting conundrum—in the absence of a brand story, consumers had invented their own. The American ... Kevin Keating at PKG
Perdue Dry Rubbed Chicken PKG worked with our partners at Perdue to develop a new Dry Rub fresh chicken product for BJ's Wholesale Club. Putting an emphasis on character and ... Kevin Keating at PKG
Pivot Innovation CREATING A BRAND STORY FROM SCRATCH When one of our previous clients started a new brand strategy and innovation company, he asked us to create a ... Kevin Keating at PKG
Cobra Corn How do you introduce a distinctive ethnic product to a crowded US snack market? With bright colors, eye-catching graphics and hints of its exotic ... Kevin Keating at PKG
Mueller's OPPORTUNITY In early 2011, American Italian Pasta Company tapped PKG to refresh its largest brand, Mueller’s. We were excited to work with the AIPC ... Kevin Keating at PKG
Prismacolor Manga With the launch of a new manga product line for Prismacolor, we created packaging for three new products to engage manga artists around the world. ... Kevin Keating at PKG
The Biggest Loser by Expo OPPORTUNITY Activate the Expo brand by licensing “The Biggest Loser” television property and creating new branded dry erase board products. Kevin Keating at PKG
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