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"WeListen" Blog
How Nostalgia Still Works as a CPG Packaging Design Strategy
Nostalgia and vintage packaging continue to work well for CPG brands. Many food and beverage companies are using designs that are reminiscent of the ...
Kevin Keating at PKG
Five Examples of Some of the Most Innovative Packaging Materials
Using sustainable CPG packaging materials is now more important than ever. As more consumers become environmentally conscious, businesses strive to ...
Kevin Keating at PKG
How Your CPG Brand Can Successfully Navigate Environmental Regulations
Sustainable CPG packaging has long been a concern for many consumers. They want materials they can easily recycle, like paper, wood, and even glass.
Kevin Keating at PKG
Cannabis Packaging Compliance Requirements
The cannabis market is growing exponentially. In 2020, its value was $101.48 billion, a number that is expected to reach $297.51 billion by 2026.
Kevin Keating at PKG
Warnings About Food Packaging That Can Contain Allergens
As a CPG brand, you know how important it is to take allergies into consideration when planning new products. Packaging is another aspect of equal ...
Kevin Keating at PKG
Customizable Packaging Kits And the Ultimate Unboxing Experience
Customers love a personalized experience when opening packaging. Unboxing a new product increases the excitement and anticipation.
Kevin Keating at PKG
Types of Legal Cannabis and CBD Packaging Options
The days of distributing marijuana in baggies are long past. There are many different types of legal cannabis products on the market, from oils to ...
Kevin Keating at PKG
Is Black the Right Color to Use in Your CPG Packaging?
The color black is often used to make a bold statement. It can appear to make products look sleeker and more professional.
Kevin Keating at PKG
Research On How EcoFriendly Packaging Impacts Consumer Choices
Customers are more concerned than ever about making sustainable purchases. Your CPG packaging is the first thing they see about your product and will ...
Kevin Keating at PKG
Common Mistakes Made With CBD Labeling and Packaging
The CBD market is relatively new. But the popularity of products and their benefits are helping it grow exponentially. The Federal Food, Drug and ...
Kevin Keating at PKG
Post Consumer Recycled Materials And CPG Brands
What Are Post Consumer Recycled Materials? Post-consumer recycled materials (PCR) are the materials consumers recycle. This phrase refers to anything ...
Kevin Keating at PKG
Shrinking Your CPG Packaging Versus Your Price
When it comes to buying food, consumers constantly search for lower prices. This, however, doesn’t mean sacrificing product size.
Kevin Keating at PKG
Top Trends in Cannabis Packaging and Branding
The legal cannabis market is growing exponentially. There is stiff competition, so making the right first impression is essential.
Kevin Keating at PKG
Edible Packaging Explored as a Viable Option for CPG Brands
Edible packaging may seem like a rather strange concept, but it is an emerging trend to watch.
Kevin Keating at PKG
Here are Some Packaging Conferences to Put on Your Calendar for the 2nd Half of 2021
The United States packaging industry will experience a lot of change over the next several years. Experts predict a compound annual growth rate ...
Kevin Keating at PKG
Digital Watermarks Are Making Plastic Packaging Easy to Recycle
If you are using plastic in your CPG packaging, adopt digital watermarks to be more sustainable. They help the recycling process by making plastics ...
Kevin Keating at PKG
5 Steps You Need to Take to Create an Organic-Compliant Label
If you are selling organic CPG products, you will need to follow the criteria established by the United States Department of Agriculture (USDA). Once ...
Kevin Keating at PKG
How Does Countertop Display Packaging Influence CPG Sales?
Many shoppers make impulse purchases while standing in line at the checkout counter. The CPG packaging used for the items on display can influence ...
Kevin Keating at PKG
Can the Environment Impact Your Packaging?
Environmental factors are important to consider when choosing CPG packaging materials. Conditions such as heat, rain, humidity, and sunlight can all ...
Kevin Keating at PKG
Coca-Cola is Testing Paper Bottles for Its Products
Sustainability is a concern across all areas of the food and beverage industry. Beverage companies continue looking for new ways of creating ...
Kevin Keating at PKG
New Solutions Deliver Food Transparency Across the CPG Supply Chain
Consumers want to know what is in their CPG products. They depend on reading labels to find out, but how accurate is this information?
Kevin Keating at PKG
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