--- title: Small packs that talk big come to the aid of seniors description: Small packs that talk big come to the aid of seniors image: https://www.pkgbranding.com/hs-fs/file-4101454273-jpg/blog-files/post-34209367-260x146.jpg --- [![PKG Packaging](https://www.pkgbranding.com/hubfs/PKG%20Jan20%20-%20assets/pkg-logo.png) ](https://www.pkgbranding.com/) [![Hangar12](https://www.pkgbranding.com/hubfs/Hanger%20Image/Hanger-12.webp) ](https://www.hangar-12.com/) [312.870.9101](tel:+1.312.870.9101) # Consumer First Insights ## Small packs that talk big come to the aid of seniors Written by Kevin Keating at PKG As a large portion of the population ages, it's important to remember they are most likely a large part of your demographics. You might need to rethink your packaging and design to accommodate. ![post-34209367-260x146](https://www.pkgbranding.com/hs-fs/file-4101454273-jpg/blog-files/post-34209367-260x146.jpg?width=260&name=post-34209367-260x146.jpg)   Designing packaging for elderly consumers can be a balancing act, with two of the most important design elements--text legibility and package size--at odds. The tension is especially noticeable in food, beverage, prescription-drug and over-the-counter (OTC) pharmaceutical packaging. Causing the conflict is the need for both small package sizes and on-pack text that older consumers can read, despite their diminished eyesight. Happily, this issue can be solved with a little creative thinking. 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All Rights Reserved ![linkedin](https://dc.ads.linkedin.com/collect/?pid=315946&fmt=gif) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kevin Keating at PKG" }, "dateModified" : "December 31, 2024, 10:37:55 AM", "datePublished" : "2015-10-07 06:26:00", "description" : "Small packs that talk big come to the aid of seniors", "headline" : "Small packs that talk big come to the aid of seniors", "image" : { "@type" : "ImageObject", "url" : "http://cdn2.hubspot.net/hub/537000/file-4101454273-jpg/blog-files/post-34209367-260x146.jpg" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/537000/PKG-1.png" }, "name" : "PKG Brand Design" } } ```