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Why Regularly Updating Your Brand Is So Important Why Regularly Updating Your Brand Is So Important How you package your brand is just as important as the quality of the product inside. Arca.com suggests 70% of consumers form impressions of a brand ... Kevin Keating at PKG
5 Questions to Ask When an Agency Is Designing Your CPG Packaging 5 Questions to Ask When an Agency Is Designing Your CPG Packaging Consumers pay attention to every aspect of packaging. 35% of consumers admit to viewing unboxing videos, while 55% say they bought a product because ... Kevin Keating at PKG
How to Harness Consumer Dialogue to Build a Stronger Brand How to Harness Consumer Dialogue to Build a Stronger Brand Consumer dialogue is a reciprocal exchange of information between businesses and consumers. When brands focus on the consumer dialogue in their brand ... Kevin Keating at PKG
Top 6 Characteristics of a Strong Brand Story Top 6 Characteristics of a Strong Brand Story Did you know that your brand story is a valuable business asset? It can be leveraged in many ways over the span of your business life, creating value ... Kevin Keating at PKG
6 Examples of Companies Doing Brand Identity Design Right 6 Examples of Companies Doing Brand Identity Design Right Packaging design is about far more than just containing and protecting a product. It’s a crucial component of brand identity design. Kevin Keating at PKG
What's Your Typography Saying About Your Brand? What's Your Typography Saying About Your Brand? The human race has explored new ways to communicate since the development of language, through sound, pictures, and writing. Punches and dies were ... Kevin Keating at PKG
Adapting to Shifting Consumer Values Part Two: Social Impact and Experience Adapting to Shifting Consumer Values Part Two: Social Impact and Experience Food brands, manufacturers, and retailers are faced with unprecedented challenges in designing products and product packaging that reflect evolving ... Kevin Keating at PKG
Adapting to Shifting Consumer Values Part One: Addressing Health, Wellness, and Safety Adapting to Shifting Consumer Values Part One: Addressing Health, Wellness, and Safety Consumer values and beliefs have always evolved. Today, however, they do so far more rapidly than in the pre-internet era. The combination of ... Kevin Keating at PKG
Emerging Consumer Packaging Trends for 2017 Emerging Consumer Packaging Trends for 2017 Consumer packaging design is a dynamic, ever-evolving process, and design in 2017 is no exception to that rule. Emerging design trends this year ... Kevin Keating at PKG
Improving Brand Perception with a Global Audience Improving Brand Perception with a Global Audience The increasing globalization of the food and beverage industry presents unique opportunities for food manufacturers and distributors. Evolving ... Kevin Keating at PKG
Brand Positioning 101: Factors that Matter Brand Positioning 101: Factors that Matter Kevin Keating at PKG
Online Shopping Trends That Impact Food Packaging Design Online Shopping Trends That Impact Food Packaging Design There is no doubt about it. The way consumers purchase food is evolving. Whereas a mere decade ago, the concept of online grocery shopping was ... Kevin Keating at PKG
What's In a Name? The Science behind Product Naming What's In a Name? The Science behind Product Naming In Shakespeare's Romeo and Juliet, Juliet says to her young lover: "What's in a name? That which we call a rose by any other name would smell as ... Kevin Keating at PKG
Brand Strategy Conundrum: Examining the Risks and Rewards of  Re-Branding Brand Strategy Conundrum: Examining the Risks and Rewards of  Re-Branding Greek philosopher Heraclitus is credited with saying: "There is nothing permanent except change." That sounds right, but it is really true in the ... Kevin Keating at PKG
Brand Design that Resonates with Your Target Audience Brand Design that Resonates with Your Target Audience It is said that clothes make the man. Similarly, the "clothes" or package design of your product can make or break it, sales-wise. TheBalance.com ... Kevin Keating at PKG
5 critical points of focus for brand perception research 5 critical points of focus for brand perception research When you launched a brand, you wanted it to be perceived positively and you wanted people to associate that brand with all of the things that you ... Kevin Keating at PKG
Iconic brand identity examples in the luxury space Iconic brand identity examples in the luxury space Kevin Keating at PKG
How much brand personality is too much? How much brand personality is too much? The success of a brand is ultimately determined by the way that consumers respond to it. While marketers and business owners can curate an image and ... Kevin Keating at PKG
3 Shopper Driven Food Branding Trends 3 Shopper Driven Food Branding Trends Manufacturers of consumer packaged goods (CPG) face two significant hurdles in 2016. The first is that customers’ attitudes toward corporations and ... Kevin Keating at PKG
Brand Characteristics That Consumers Take Notice Brand Characteristics That Consumers Take Notice What characteristics of a brand are most likely to be noticed by consumers? While it’s obviously crucial to offer a quality product, dynamic branding ... Kevin Keating at PKG
7 Brand Elements Shoppers Don't Care About 7 Brand Elements Shoppers Don't Care About A brand is the name, design, symbol, or any other feature that distinguishes your goods or services from those of your competitors. Moreover, your ... Kevin Keating at PKG
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