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What Specific Fonts and Colors Should You Consider for Your Packaging Design? What Specific Fonts and Colors Should You Consider for Your Packaging Design? Successful packaging design is a balance of visual and text content. These elements grab the attention of consumers by telling a story about the ... Kevin Keating at PKG
Looks and Logos: 6 Dos and Don'ts to Properly Establish Both Looks and Logos: 6 Dos and Don'ts to Properly Establish Both The right packaging design requires a balance between what you should and should not include. Your logo and the appearance of your CPG packaging will ... Kevin Keating at PKG
5 Questions to Ask When an Agency Is Designing Your CPG Packaging 5 Questions to Ask When an Agency Is Designing Your CPG Packaging Consumers pay attention to every aspect of packaging. 35% of consumers admit to viewing unboxing videos, while 55% say they bought a product because ... Kevin Keating at PKG
Edible Packaging Explored as a Viable Option for CPG Brands Edible Packaging Explored as a Viable Option for CPG Brands Edible packaging may seem like a rather strange concept, but it is an emerging trend to watch. Kevin Keating at PKG
How to Assess Your Brand Style Guide in 2019 How to Assess Your Brand Style Guide in 2019 Brand consistency is what lets you spot your favorite brand whether you’re shopping in Tucson, in Philadelphia, or online. Kevin Keating at PKG
Does Your Brand Identity Include Too Little Insistence? Does Your Brand Identity Include Too Little Insistence? image credit: drew via flickr cc The ultimate goal for any CPG company is to achieve “brand insistence.” It’s what Branding Strategy Insider (BSI) ... Kevin Keating at PKG
5 Critical Tips to Improve Brand Perception 5 Critical Tips to Improve Brand Perception image credit: chase elliot clark via flickr cc Kevin Keating at PKG
Why Customer Knowledge is the Recipe for Iconic Branding Why Customer Knowledge is the Recipe for Iconic Branding Brands are an important part of daily life for American consumers. While some grocery items carry household names and serious brand loyalties, others ... Kevin Keating at PKG
5 Brand Identity Examples of Holistic Packaging Design image credit: mike mozart/flickr cc Kevin Keating at PKG
The 8 Most Iconic Brand Identity Package Case Studies The 8 Most Iconic Brand Identity Package Case Studies image credit: ludovic bertron/flickr cc Kevin Keating at PKG
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