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Looks and Logos: 6 Dos and Don'ts to Properly Establish Both Looks and Logos: 6 Dos and Don'ts to Properly Establish Both The right packaging design requires a balance between what you should and should not include. Your logo and the appearance of your CPG packaging will ... Kevin Keating at PKG
Designing Cannabis Packaging That Reflects Your Brand's Voice Designing Cannabis Packaging That Reflects Your Brand's Voice Brand voice distinguishes your products from others through messaging. Shoppers look for certain features when making purchase decisions, and this ... Kevin Keating at PKG
New Solutions Deliver Food Transparency Across the CPG Supply Chain New Solutions Deliver Food Transparency Across the CPG Supply Chain Consumers want to know what is in their CPG products. They depend on reading labels to find out, but how accurate is this information? Kevin Keating at PKG
Food Transparency is a Vital Issue for Consumers Food Transparency is a Vital Issue for Consumers Consumers want to know about the ingredients in their CPG products. Food transparency is important for many reasons, including allergies, social ... Kevin Keating at PKG
Should You Consider Rebranding a Food Product? Should You Consider Rebranding a Food Product? Consumers are fickle, and brand positioning is often affected by which direction the cultural zeitgeist winds are blowing. For example, Weight ... Kevin Keating at PKG
Adapting to Shifting Consumer Values Part Three: The Transparency Trend Adapting to Shifting Consumer Values Part Three: The Transparency Trend Unlike in decades past, brands cannot count on long-term customer loyalty based on name recognition and brand dominance alone. Today’s consumers want ... Kevin Keating at PKG
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