<img height="1" width="1" alt="facebook" src="https://www.facebook.com/tr?id=1409902305860172&amp;ev=PageView &amp;noscript=1">
Hangar12
312.870.9101

Consumer First Insights

branding

Four characteristics of an Unforgettable Tagline Four characteristics of an Unforgettable Tagline A memorable and effective tagline is an essential part of any successful branding strategy. It serves as a succinct and powerful representation of ... Kevin Keating at PKG
The CPG Branding Blueprint: Unleashing the Power of Packaging The CPG Branding Blueprint: Unleashing the Power of Packaging Your CPG branding strategy shapes the way that you develop your packaging design. Packaging is a way to articulate your brand’s values and ... Kevin Keating at PKG
The Art of Standout Branding and Packaging in the CPG Market The Art of Standout Branding and Packaging in the CPG Market What is your brand? How does it reflect what your company values? How does it bring forth specific feelings for your customers? Kevin Keating at PKG
What Specific Fonts and Colors Should You Consider for Your Packaging Design? What Specific Fonts and Colors Should You Consider for Your Packaging Design? Successful packaging design is a balance of visual and text content. These elements grab the attention of consumers by telling a story about the ... Kevin Keating at PKG
How to Make Your Packaging as Effective as Possible Using the Least Materials How to Make Your Packaging as Effective as Possible Using the Least Materials Benefits of Effective Packaging Effective packaging houses your product and attracts customers. It's an important opportunity to connect with ... Kevin Keating at PKG
Designing Cannabis Packaging That Reflects Your Brand's Voice Designing Cannabis Packaging That Reflects Your Brand's Voice Brand voice distinguishes your products from others through messaging. Shoppers look for certain features when making purchase decisions, and this ... Kevin Keating at PKG
Top Trends in Cannabis Packaging and Branding Top Trends in Cannabis Packaging and Branding The legal cannabis market is growing exponentially. There is stiff competition, so making the right first impression is essential. Kevin Keating at PKG
Simple Ways CPG Brand Can Lower Packaging Costs Simple Ways CPG Brand Can Lower Packaging Costs Your CPG packaging should stand out and be effective. It should add value without eroding cost margins. Kevin Keating at PKG
How Can Product Packaging Hurt Your CPG Brand? How Can Product Packaging Hurt Your CPG Brand? CPG packaging is risky; pick the wrong design, and you could harm rather than help your brand. It’s a tough image to get right; too many claims on ... Kevin Keating at PKG
Here's What Your Logo is Saying to Prospective Customers Here's What Your Logo is Saying to Prospective Customers Every brand has a story, and a logo is a way of encapsulating that story in a design that represents the brand at a glance. Kevin Keating at PKG
How Augmented Reality is Shaking Up CPG Packaging How Augmented Reality is Shaking Up CPG Packaging Building blocks of augmented reality (AR) have been around for several years, but at first, brands weren’t quite sure what to do with the technology. Kevin Keating at PKG
Brand Consistency Matters in the Age of Ecommerce Brand Consistency Matters in the Age of Ecommerce By the year 2025, online grocery sales are expected to capture 20% of the market – equivalent to $100 billion. Kevin Keating at PKG
Top 6 Logo Design Trends for 2019 Top 6 Logo Design Trends for 2019 Putting a visual identity onto your brand in the form of a logo is a task that must not be taken lightly. A logo identifies your brand and ... Kevin Keating at PKG
5 Tips for Enhancing Your Brand Story in 2019 5 Tips for Enhancing Your Brand Story in 2019 If only branding were as simple as ensuring everyone knew about your product’s benefits and trusting them to make the logical choice. Brand stories ... Kevin Keating at PKG
A Look Ahead at Logo Design in 2019 A Look Ahead at Logo Design in 2019 Your brand’s logo is a critical element in your overall branding strategy. Kevin Keating at PKG
How Millennial Consumers Are Engaging with CPG Brands How Millennial Consumers Are Engaging with CPG Brands Millennials largely lead the way in adoption and use of technology, and they have influenced older generations—particularly the Gen Xers and Baby ... Kevin Keating at PKG
How Do Marketing Buzzwords Influence Buyer Behaviors? How Do Marketing Buzzwords Influence Buyer Behaviors? Most people fondly imagine that they are immune to marketing buzzwords, able to make their consumer choices solely based on merit and value. But most ... Kevin Keating at PKG
Meeting the Challenges of High Pressure Processing (HPP) in Packaging Design Meeting the Challenges of High Pressure Processing (HPP) in Packaging Design Consumers want fresh, natural, less-processed food choices now more than ever before. Fortunately, innovations in alternative processing techniques ... Kevin Keating at PKG
The Psychology of Color in Food Packaging Design The Psychology of Color in Food Packaging Design Humans are hardwired to respond to color. What that response will be differs from culture to culture and even gender to gender, but the bottom line ... Kevin Keating at PKG
Are you guilty of these common packaging mistakes? Are you guilty of these common packaging mistakes? Packaging is critical. After all, most people are going to see the package for your product in the store before they see the actually product. It’s ... Kevin Keating at PKG
How to elevate packaging without a full rebranding How to elevate packaging without a full rebranding When was the last time your packaging changed? Maybe it was recently, or maybe it wasn’t. For some brands, never ever changing their packaging is ... Kevin Keating at PKG
Previous Next

Subscribe Now!

 
 
Awarded Top 50
Package Design Blog
 
Packaging-Design-transparent_216px
Best package design agencies
 
Recognized as a
Top Package Design Agency

PKG BRAND DESIGN

2045 W Grand Ave, STE B-27332
Chicago, IL 60612-1576

312.870.9101

PKG-DesignRush-logo_web Request a Free Consultation
A Hangar 12 Agency
© 2025 PKG Brand Design. All Rights Reserved