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Emphasizing Key Ingredients through Innovative Consumer Packaging Design Emphasizing Key Ingredients through Innovative Consumer Packaging Design Be memorable. This is a tough ask for brands. When a consumers step into the grocery store, they are bombarded with so many consumer brands, all with ... Kevin Keating at PKG
Packaging That Can Boost Sales with Baby Boomers Packaging That Can Boost Sales with Baby Boomers Most companies concentrate their efforts on attracting Gen Z and millennial buyers and forget how many baby boomers make up the American consumer ... Kevin Keating at PKG
Sustainable Packaging Ideas That Protect Wildlife Sustainable Packaging Ideas That Protect Wildlife Consumers and brands alike are concerned about protecting the planet’s wildlife. Companies are seeking ways to use more sustainable CPG packaging to ... Kevin Keating at PKG
6 Essential Elements of Effective Packaging Design 6 Essential Elements of Effective Packaging Design The average consumer may think he or she shops based on practicality and logic, but that's not the case. A lot of subconscious work goes into the ... Kevin Keating at PKG
Learn How Packaging Design Can Promote Smart Consumer Habits Learn How Packaging Design Can Promote Smart Consumer Habits Most brands want their customers to make smart and healthy choices. Effective CPG packaging design will make important product information available ... Kevin Keating at PKG
Challenges That Packaging Companies Are Facing Challenges That Packaging Companies Are Facing The CPG packaging industry has thrived during the pandemic, with consumers traveling less and spending more. Brands found ways to overcome CPG ... Kevin Keating at PKG
Has There Been a Shift Toward Gender Neutral Packaging? Has There Been a Shift Toward Gender Neutral Packaging? Targeting CPG products toward certain demographics is an integral part of any brand strategy. Packaging design is an essential part of this process ... Kevin Keating at PKG
Food Transparency is a Vital Issue for Consumers Food Transparency is a Vital Issue for Consumers Consumers want to know about the ingredients in their CPG products. Food transparency is important for many reasons, including allergies, social ... Kevin Keating at PKG
How CPGs Are Improving In-Store Engagement with Shoppers How CPGs Are Improving In-Store Engagement with Shoppers Yes, people love e-commerce, but most consumers still enjoy the brick-and-mortar shopping experience. There may be some products, or some life ... Kevin Keating at PKG
Appealing to the Emotional Shopper with Consumer-Centric Package Design Appealing to the Emotional Shopper with Consumer-Centric Package Design Successful packaging design consists of both art and science. The packaging must contain the product safely and effectively and be usable to the ... Kevin Keating at PKG
Tapping the Power of Consumer Color Preferences Tapping the Power of Consumer Color Preferences Brands have not always had as much control over product colors as they do today. For example, when Walter E. Diemer of the Fleer Chewing Gum Company ... Kevin Keating at PKG
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