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Emphasizing Key Ingredients through Innovative Consumer Packaging Design Emphasizing Key Ingredients through Innovative Consumer Packaging Design Be memorable. This is a tough ask for brands. When a consumers step into the grocery store, they are bombarded with so many consumer brands, all with ... Kevin Keating at PKG
The CPG Branding Blueprint: Unleashing the Power of Packaging The CPG Branding Blueprint: Unleashing the Power of Packaging Your CPG branding strategy shapes the way that you develop your packaging design. Packaging is a way to articulate your brand’s values and ... Kevin Keating at PKG
Importance of Consistent Brand Packaging Importance of Consistent Brand Packaging Packaging design has become as much of a science as it has an art in recent years. That’s because data has managed to inform the process and pinpoint ... Kevin Keating at PKG
Environmentally Conscious Packaging Trends in 2023 Environmentally Conscious Packaging Trends in 2023 More consumers are looking for eco-friendly packaging that takes Earth's fragile nature into account. Per PDI Technologies, 66% of consumers living ... Kevin Keating at PKG
5 Common Packaging Design Mistakes and How to Fix Them 5 Common Packaging Design Mistakes and How to Fix Them CPG packaging mistakes happen. Oftentimes, the difference between small mistakes and big ones is how quickly and effectively you address them. Kevin Keating at PKG
The Benefits of Using Custom Packing Tape for Your Packaging The Benefits of Using Custom Packing Tape for Your Packaging The first time consumers physically interact with your product is through the CPG packaging. This creates a great opportunity to share your brand ... Kevin Keating at PKG
Graphics and Images That Should Be Included on Your Packaging Graphics and Images That Should Be Included on Your Packaging Images and graphics play important roles in your CPG packaging. While there's no specific formula for creating the perfect packaging design, there ... Kevin Keating at PKG
Top Packaging Design Ideas for Electronics Top Packaging Design Ideas for Electronics The market for consumer electronics packaging is growing exponentially. Future Market Insights reports it was estimated at $22.2 billion in 2022 and ... Kevin Keating at PKG
5 Tips for Making Your Packaging Design More Surprising 5 Tips for Making Your Packaging Design More Surprising Your packaging design should be different for each product and should evolve over time. Surprising consumers with CPG packaging that exceeds their ... Kevin Keating at PKG
How to Implement Sustainable Packaging into Your Biggest Design Projects How to Implement Sustainable Packaging into Your Biggest Design Projects Sustainable packaging can be costly and complicated, especially for large designs and products. The key is to simplify the process where possible. ... Kevin Keating at PKG
Can Great Packaging Design Trump the Importance or Appeal of a Product? Can Great Packaging Design Trump the Importance or Appeal of a Product? Packaging design is often more important than the product itself. It’s the first impression consumers have of your product and sometimes your brand. Kevin Keating at PKG
How Inflation Affects the Packaging Design Industry How Inflation Affects the Packaging Design Industry Inflation affects every part of a product from manufacturing to sales. High supply chain costs and shortages of materials create obstacles in ... Kevin Keating at PKG
6 Essential Elements of Effective Packaging Design 6 Essential Elements of Effective Packaging Design The average consumer may think he or she shops based on practicality and logic, but that's not the case. A lot of subconscious work goes into the ... Kevin Keating at PKG
5 Tips for Creating the Most Attractive CPG Packaging 5 Tips for Creating the Most Attractive CPG Packaging Package design is one of the most important components of marketing a product. It is what makes a first impression on customers. Kevin Keating at PKG
How Your CPG Brand's Packaging Can Integrate With Smartphones How Your CPG Brand's Packaging Can Integrate With Smartphones Many brands use QR codes that enable shoppers to engage with the product directly. This provides valuable opportunities for companies to gather ... Kevin Keating at PKG
What is the What is the "EPR for Packaging" Movement and How Could It Impact Your CPG Brand? The Extended Producer Responsibility (EPR) movement mandates that business owners pay fees related to the type and quantity of packaging they use for ... Kevin Keating at PKG
How Nostalgia Still Works as a CPG Packaging Design Strategy How Nostalgia Still Works as a CPG Packaging Design Strategy Nostalgia and vintage packaging continue to work well for CPG brands. Many food and beverage companies are using designs that are reminiscent of the ... Kevin Keating at PKG
Is Black the Right Color to Use in Your CPG Packaging? Is Black the Right Color to Use in Your CPG Packaging? The color black is often used to make a bold statement. It can appear to make products look sleeker and more professional. Kevin Keating at PKG
Top Food Packaging Design Trends for 2018 Top Food Packaging Design Trends for 2018 Consumer attitudes toward packaging can appear to be contradictory, and this presents challenges to brands. For example, while people understand and ... Kevin Keating at PKG
3D Printing and Food Packaging Design: What the Future Holds 3D Printing and Food Packaging Design: What the Future Holds While 3D printing may not have been in the news in 2017 as much as it was in prior years, that does not mean that the technology has stalled. Kevin Keating at PKG
Tapping the Power of Consumer Color Preferences Tapping the Power of Consumer Color Preferences Brands have not always had as much control over product colors as they do today. For example, when Walter E. Diemer of the Fleer Chewing Gum Company ... Kevin Keating at PKG
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