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Reducing Food Waste One Package at a Time Reducing Food Waste One Package at a Time Food waste is one of modern society’s most complex problems. In 2014, Americans threw away more than 38 million tons of food waste, and only 5 ... Kevin Keating at PKG
5 Key Food and Beverage Market Drivers and Their Implications for Brand Owners 5 Key Food and Beverage Market Drivers and Their Implications for Brand Owners Consumers are better informed than ever before, and they have strong opinions on ingredients and food properties that are “good” and “bad.” ... Kevin Keating at PKG
A Vegetable by Any Other Name ... A Vegetable by Any Other Name ... Everyone is familiar with the famous “balcony scene” in Shakespeare’s Romeo and Juliet. In it, Juliet says, “What's in a name? that which we call a ... Kevin Keating at PKG
What Boomers Want from Food Manufacturers What Boomers Want from Food Manufacturers With all the media attention given to the young adult Millennial generation, it is easy to forget that Baby Boomers still make up nearly one-quarter ... Kevin Keating at PKG
Is Your Consumer Packaging E-Commerce-Ready? Is Your Consumer Packaging E-Commerce-Ready? The transition from consumer packaging designed for retail shelves to that designed for consumer doorsteps may seem straightforward. In reality, it ... Kevin Keating at PKG
Exploring Manufacturer Challenges to Sustainable Packaging Design Exploring Manufacturer Challenges to Sustainable Packaging Design Sustainability in consumer packaging design is no longer considered a differentiator. That is because people expect the packaging for the things they ... Kevin Keating at PKG
Bioplastics Help Manufacturers Meet Packaging Sustainability Goals Bioplastics Help Manufacturers Meet Packaging Sustainability Goals In the classic 1967 movie The Graduate, Mr. McGuire famously recommends that Benjamin Braddock, Dustin Hoffman’s character, consider the plastics ... Kevin Keating at PKG
PMMI Report Highlights Current Consumer Packaging Design Priorities PMMI Report Highlights Current Consumer Packaging Design Priorities It is fortunate that supply chains are becoming shorter and technology is making advances in consumer packaging design, because consumers are ... Kevin Keating at PKG
Consumer Packaging Materials That Are Used the Most Consumer Packaging Materials That Are Used the Most While there are plenty of options in consumer packaging today, a few types dominate in consumer-facing products. Currently, PET bottles, plastic ... Kevin Keating at PKG
The Science of Intelligent Packaging Design The Science of Intelligent Packaging Design People may say, “It’s what’s inside that counts” to explain away a clumsily wrapped present, but anyone involved in packaging design knows what a ... Kevin Keating at PKG
5 Important Tactics and Components of CPG Packaging in 2016 5 Important Tactics and Components of CPG Packaging in 2016 image credit: alaivani via flickr cc Consumers don’t realize how much packaging matters. No customer goes to the store in search of the most ... Kevin Keating at PKG
Common Packaging Mistakes: Research Reveals Consumer Pet Peeves Common Packaging Mistakes: Research Reveals Consumer Pet Peeves image credit: SocialIsBetter via flickr cc Kevin Keating at PKG
7 Questions to Consider When Building a Brand Identity 7 Questions to Consider When Building a Brand Identity image credit: horia varlan via flickr cc Kevin Keating at PKG
5 Gorgeous Examples of Luxury Product Packaging Design 5 Gorgeous Examples of Luxury Product Packaging Design image credit: david shankbone via flickr cc Kevin Keating at PKG
How Sharp Brands are Integrating Mobile into CPG Packaging How Sharp Brands are Integrating Mobile into CPG Packaging image credit: yukata tsukano via flickr cc Kevin Keating at PKG
Elevate Your Packaging: How to Compete Against Growing Private Labels Elevate Your Packaging: How to Compete Against Growing Private Labels image credit: nicholas eckhart via flickr cc Store brands are no longer cheap, generic, or low-quality. Safeway Select, Kirkland Signature, and Whole ... Kevin Keating at PKG
How to Know it's Time for a Brand Identity Package Refresh How to Know it's Time for a Brand Identity Package Refresh image credit: matt macgillivray via flickr cc Kevin Keating at PKG
CPG Design to Connect with “Healthy, Not Wealthy” Consumers CPG Design to Connect with “Healthy, Not Wealthy” Consumers image credit: epSos.de via flickr cc Kevin Keating at PKG
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