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Is Black the Right Color to Use in Your CPG Packaging? Is Black the Right Color to Use in Your CPG Packaging? The color black is often used to make a bold statement. It can appear to make products look sleeker and more professional. Kevin Keating at PKG
Post Consumer Recycled Materials And CPG Brands Post Consumer Recycled Materials And CPG Brands What Are Post Consumer Recycled Materials? Post-consumer recycled materials (PCR) are the materials consumers recycle. This phrase refers to anything ... Kevin Keating at PKG
Shrinking Your CPG Packaging Versus Your Price Shrinking Your CPG Packaging Versus Your Price When it comes to buying food, consumers constantly search for lower prices. This, however, doesn’t mean sacrificing product size. Kevin Keating at PKG
Edible Packaging Explored as a Viable Option for CPG Brands Edible Packaging Explored as a Viable Option for CPG Brands Edible packaging may seem like a rather strange concept, but it is an emerging trend to watch. Kevin Keating at PKG
Here are Some Packaging Conferences to Put on Your Calendar for the 2nd Half of 2021 Here are Some Packaging Conferences to Put on Your Calendar for the 2nd Half of 2021 The United States packaging industry will experience a lot of change over the next several years. Experts predict a compound annual growth rate ... Kevin Keating at PKG
Digital Watermarks Are Making Plastic Packaging Easy to Recycle Digital Watermarks Are Making Plastic Packaging Easy to Recycle If you are using plastic in your CPG packaging, adopt digital watermarks to be more sustainable. They help the recycling process by making plastics ... Kevin Keating at PKG
5 Steps You Need to Take to Create an Organic-Compliant Label 5 Steps You Need to Take to Create an Organic-Compliant Label If you are selling organic CPG products, you will need to follow the criteria established by the United States Department of Agriculture (USDA). Once ... Kevin Keating at PKG
How Does Countertop Display Packaging Influence CPG Sales? How Does Countertop Display Packaging Influence CPG Sales? Many shoppers make impulse purchases while standing in line at the checkout counter. The CPG packaging used for the items on display can influence ... Kevin Keating at PKG
Food Transparency is a Vital Issue for Consumers Food Transparency is a Vital Issue for Consumers Consumers want to know about the ingredients in their CPG products. Food transparency is important for many reasons, including allergies, social ... Kevin Keating at PKG
What Are Some of the Biggest CPG Subscription Packaging Trends? What Are Some of the Biggest CPG Subscription Packaging Trends? More people are subscribing to services to have CPG products sent directly to their homes. This convenient method of receiving goods continues to ... Kevin Keating at PKG
HPP Labeling Rules for Juice Brands HPP Labeling Rules for Juice Brands High-pressure products (HPP) juice is considered a specialized product. Because of this, the verbiage you use on your labels is essential. Kevin Keating at PKG
How Have Food Allergies Impacted CPG Packaging Strategies? How Have Food Allergies Impacted CPG Packaging Strategies? The number of food allergies among children and adults has skyrocketed. This must be taken into account when creating CPG packaging and labeling ... Kevin Keating at PKG
What Are Some Personalization Options With CPG Packaging? What Are Some Personalization Options With CPG Packaging? Personalization is a growing trend in retail and eCommerce. Consumers want an interactive experience with products, and packaging is where it begins. Kevin Keating at PKG
The Uses of Compostable Packaging The Uses of Compostable Packaging Consumers value sustainable products. An Accenture survey of 6000 consumers in Asia, Europe, and North America reveals that 83% of consumers value ... Kevin Keating at PKG
What Are the Different Certifications Retailers and Consumers Are Looking for on CPG Packaging? What Are the Different Certifications Retailers and Consumers Are Looking for on CPG Packaging? Brand and product package certifications help your products get noticed. That’s because consumers care if you’re GMO-free, organic, minority-owned, ... Kevin Keating at PKG
If You Want to Attract Millennials to Your CPG Brand, Reduce Your Carbon Footprint If You Want to Attract Millennials to Your CPG Brand, Reduce Your Carbon Footprint Millennials have grown into their role as the consumer group to pay attention to. CPG organizations continue to pay attention to the needs, wants, ... Kevin Keating at PKG
How Can Product Packaging Hurt Your CPG Brand? How Can Product Packaging Hurt Your CPG Brand? CPG packaging is risky; pick the wrong design, and you could harm rather than help your brand. It’s a tough image to get right; too many claims on ... Kevin Keating at PKG
How Your CPG Brand Can Be More Sustainable Through Green Packaging How Your CPG Brand Can Be More Sustainable Through Green Packaging McKinsey surveyed U.S. consumers in late 2020 and found that more than half are “highly concerned about the environmental impact of packaging in ... Kevin Keating at PKG
What Are the Most Effective Colors for CPG Packaging? What Are the Most Effective Colors for CPG Packaging? Every CPG package designer understands the distinctive interplay between color and consumer attraction. Design 101 covers the basic correlations ... Kevin Keating at PKG
8 Steps to Managing the CPG Packaging Development Process 8 Steps to Managing the CPG Packaging Development Process Packaging is an increasingly complex part of the product lifecycle. Part of shortening your time to market and increasing the chances of your ... Kevin Keating at PKG
What Studies Show About How Packaging Attracts Consumers What Studies Show About How Packaging Attracts Consumers It’s an understatement to say that CPG packaging plays a role in consumer decision-making during the buying process. Packaging is that eye-catching ... Kevin Keating at PKG
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