Services
Our Services
Brand Strategy
Brand Identity
Packaging Design
Work
Approach
Team
Our Team
Careers
PKGblog
Pricing
312.870.9101
Request a Free Consultation
"WeListen" Blog
cpg packaging
How Is Packaging Different for Retail vs. Online Stores?
2020 created some challenges for CPG packaging as many brands moved quickly to optimize their e-commerce offerings during the COVID-19 crisis. Fast ...
Kevin Keating at PKG
How Digital Printing Has Revolutionized the CPG Packaging Industry
It’s fair to say that digital printing has revolutionized CPG packaging. An entire industry benefited from the time and cost savings associated with ...
Kevin Keating at PKG
New Sustainability Study Reveals Consumer's Views on Packaging
Like the rest of the business world this year, CPG packaging is in the throes of big change. Global consulting firm McKinsey tracked some of these ...
Kevin Keating at PKG
What Are Some of the Megatrends in Packaging Beyond COVID-19?
McKinsey recently released a study about the ongoing shifts in the packaging industry. Here are some of the trends that the research firm sees in the ...
Kevin Keating at PKG
How Can Consumer Pressure Influence CPG Packaging Choices?
Your brand might have a particular marketing strategy that involves your packaging. But what if consumers aren't into it and voice their dislike? ...
Kevin Keating at PKG
What to Do If a Packaging Error Forces a Recall
Around 400 products are recalled every year by the Consumer Product Safety Commission (CPSC). Food Safety magazine calls product recalls “the food ...
Kevin Keating at PKG
Plastic Pollution in Oceans Set to Explode Over the Next Two Decades
Kevin Keating at PKG
What Would a Reusable Packaging Initiative Look Like for CPG Brands?
One of the most significant changes in CPG packaging trends over the past decade is the growing demand from consumers to create sustainability in our ...
Kevin Keating at PKG
Explore These Packaging Conferences (Many Virtual) for the Rest of 2020
Thanks to the COVID-19 pandemic, it’s been a rocky year for CPG packaging conferences—and any other on-site events for that matter. How the packing ...
Kevin Keating at PKG
How Thermal Technology is Revolutionizing Product Labels
Thermal printing for CPG packaging is making a big splash. The technology is portable, and you can create higher quality packaging labels faster than ...
Kevin Keating at PKG
Plastic Bans: Turning a Threat Into an Opportunity
Kevin Keating at PKG
Tamper-Evident Packages Are a Growing Trend
Ever since the Tylenol murders of 1982, tamper proof packaging has been a staple of American CPG brands. From childproof caps to tamper-evident tape, ...
Kevin Keating at PKG
5 Benefits of Choosing Corrugated Packaging
Corrugated cardboard is an increasingly popular form of CPG packaging. It's a durable, cost-effective, and sustainable option for many products. ...
Kevin Keating at PKG
Will Food Labels Soon Offer Exercise Advice?
If that bag of chips had a label saying it would take you three hours of jogging to burn off consumption of the bag, would it stop you from buying ...
Kevin Keating at PKG
Packaging Industry Challenges in the Age of COVID-19
The packaging industry is facing a series of challenges as consumers and the rest of the world deal with changes related to COVID-19. Here is what ...
Kevin Keating at PKG
What's the Verdict on the Safety of Packaging and the Coronavirus?
By late April, the U.S. has seen more than one million confirmed cases and more than 63,500 deaths from COVID-19. The numbers continue to climb, and ...
Kevin Keating at PKG
Packaging That Protects and Preserves Product Safety
CPG packaging design is incredibly complicated. Designers must create an appealing package that is user-friendly but also attractive to consumers ...
Kevin Keating at PKG
Functional and Convenient Packaging That Is Also Sustainable
Consumers want a long list of things in products. When it comes to packaging, some of the priorities include functionality, convenience, and ...
Kevin Keating at PKG
Some of the Ways to Recycle Challenging Packaging Materials
As CPG packaging trends toward reuse and recycle, there are some component parts in the process that make things challenging. Packaging food products ...
Kevin Keating at PKG
What Impact Does Your Packaging Have on Consumers?
CPG packaging can do a lot for your brand. It can create consumer engagement and drive conversions. It has the potential to humanize your corporate ...
Kevin Keating at PKG
How Can Your Packaging Tell a Story and Emotionally Connect With Consumers?
As store shelves become more crowded and brands compete with new market trends, packaging design becomes increasingly important for brand engagement ...
Kevin Keating at PKG
Subscribe Now!
Awarded Top 50
Package Design
Blog
Spices and Extracts Brand Packaging Strategies for 2025
Instant Meals Brand Packaging Strategies for 2025
Seafood Dishes Brand Packaging Strategies for 2025
Canned Fruits Brand Packaging Strategies for 2025
Frozen Berries Brand Packaging Strategies for 2025
Marinades Brand Packaging Strategies for 2025
Granola Bars Brand Packaging Strategies for 2025
Sweeteners Brand Packaging Strategies for 2025
Seafood Entrees Brand Packaging Strategies for 2025
Cereal Brand Packaging Strategies for 2025
Recognized as a
Top Package Design Agency
on
DesignRush