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Strategies to Ensure Your Brand Stands Out on the Shelf and Online Strategies to Ensure Your Brand Stands Out on the Shelf and Online Getting your product noticed in a sea of consumer goods is one of the most challenging tasks CPG packaging teams face today. Consumers that visit ... Kevin Keating at PKG
Major Brands Struggle to Quit Plastic Major Brands Struggle to Quit Plastic CPG brands are in a struggle to quit their plastic addiction. Plastic is available and cheap, and companies seem to be slow to make adjustments away ... Kevin Keating at PKG
Can Microwaveable Packaging Also Be Sustainable? Can Microwaveable Packaging Also Be Sustainable? Increasing consumer desire for fast, convenient food is projected to drive up sales of CPG microwaveable products. But consumers are also ... Kevin Keating at PKG
New Study: Brands Plan to Invest More in Packaging -- Here's Why New Study: Brands Plan to Invest More in Packaging -- Here's Why Excellence in packaging design benefits both brand and consumer. Packaging that looks good and performs well draws consumers, and packaging design ... Kevin Keating at PKG
Color and Imagery Snag Top Spots in Consumer Package Preferences Color and Imagery Snag Top Spots in Consumer Package Preferences No one disputes the importance of great packaging design, but what specifically about packaging designs make products stand out from competitors? ... Kevin Keating at PKG
What Is Smart Packaging and Why Does It Matter? What Is Smart Packaging and Why Does It Matter? Packaging design originated at as purely functional, a way to protect the contents of consumer package goods during shipment and storage. Over the ... Kevin Keating at PKG
Forecast is Mostly Sunny for Flexible Food Packaging through 2021 Forecast is Mostly Sunny for Flexible Food Packaging through 2021 Innovative packaging design allows brands to make products more convenient, more appealing from store shelves, and safer. Flexible pouches in ... Kevin Keating at PKG
Consumer Packaging Materials That Are Used the Most Consumer Packaging Materials That Are Used the Most While there are plenty of options in consumer packaging today, a few types dominate in consumer-facing products. Currently, PET bottles, plastic ... Kevin Keating at PKG
5 Important Tactics and Components of CPG Packaging in 2016 5 Important Tactics and Components of CPG Packaging in 2016 image credit: alaivani via flickr cc Consumers don’t realize how much packaging matters. No customer goes to the store in search of the most ... Kevin Keating at PKG
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