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Four characteristics of an Unforgettable Tagline Four characteristics of an Unforgettable Tagline A memorable and effective tagline is an essential part of any successful branding strategy. It serves as a succinct and powerful representation of ... Kevin Keating at PKG
Six of the Latest Technology Innovations in Packaging Six of the Latest Technology Innovations in Packaging When discussing innovation, it’s likely the conversation will turn to technology, which has revolutionized and disrupted every industry, including ... Kevin Keating at PKG
Why Custom Packaging is Your Untapped Advantage in a Crowded Market Why Custom Packaging is Your Untapped Advantage in a Crowded Market Introduction Kevin Keating at PKG
Packaging Design Costs: Making the Most of a Small Budget Packaging Design Costs: Making the Most of a Small Budget CPG packaging design costs are increasing. This is a significant challenge for companies struggling to make the most of small budgets. Faced with ... Kevin Keating at PKG
Innovative Packaging Ideas for Products in 2023 Innovative Packaging Ideas for Products in 2023 Packaging leaves a lasting impression about your brand. It helps define who you are as a company, and it can tell consumers a lot about you and your ... Kevin Keating at PKG
Environmentally Conscious Packaging Trends in 2023 Environmentally Conscious Packaging Trends in 2023 More consumers are looking for eco-friendly packaging that takes Earth's fragile nature into account. Per PDI Technologies, 66% of consumers living ... Kevin Keating at PKG
5 Common Packaging Design Mistakes and How to Fix Them 5 Common Packaging Design Mistakes and How to Fix Them CPG packaging mistakes happen. Oftentimes, the difference between small mistakes and big ones is how quickly and effectively you address them. Kevin Keating at PKG
Packaging That Can Boost Sales with Baby Boomers Packaging That Can Boost Sales with Baby Boomers Most companies concentrate their efforts on attracting Gen Z and millennial buyers and forget how many baby boomers make up the American consumer ... Kevin Keating at PKG
Graphics and Images That Should Be Included on Your Packaging Graphics and Images That Should Be Included on Your Packaging Images and graphics play important roles in your CPG packaging. While there's no specific formula for creating the perfect packaging design, there ... Kevin Keating at PKG
Packaging on a Budget: Effective and Cost-Efficient Packaging Ideas Packaging on a Budget: Effective and Cost-Efficient Packaging Ideas CPG packaging can be costly, especially when you factor in containers, packing materials, and the printing on the outside. Consumers rely on quality ... Kevin Keating at PKG
Packaging Materials Consumers Want You to Avoid Packaging Materials Consumers Want You to Avoid Food safety is about more than what ingredients are in the food. Consumers and brands alike are taking a hard look at chemicals and toxic substances ... Kevin Keating at PKG
Four Top Packaging Design Ideas for Food Products Four Top Packaging Design Ideas for Food Products Packaging design in the food and beverage industry is constantly evolving. Brands are searching for the right elements to keep food safe and fresh ... Kevin Keating at PKG
Sustainable Packaging Ideas That Protect Wildlife Sustainable Packaging Ideas That Protect Wildlife Consumers and brands alike are concerned about protecting the planet’s wildlife. Companies are seeking ways to use more sustainable CPG packaging to ... Kevin Keating at PKG
5 Tips for Making Your Packaging Design More Surprising 5 Tips for Making Your Packaging Design More Surprising Your packaging design should be different for each product and should evolve over time. Surprising consumers with CPG packaging that exceeds their ... Kevin Keating at PKG
Eco-Friendly Packing Ideas for Keeping Vegan Consumers Smiling Eco-Friendly Packing Ideas for Keeping Vegan Consumers Smiling Vegans and veggie lovers make up a high percentage of consumers. According to Med Alert Help, the total number of vegans in the world as of January ... Kevin Keating at PKG
How to Implement Sustainable Packaging into Your Biggest Design Projects How to Implement Sustainable Packaging into Your Biggest Design Projects Sustainable packaging can be costly and complicated, especially for large designs and products. The key is to simplify the process where possible. ... Kevin Keating at PKG
4 Ideas for Bulk Packaging Design 4 Ideas for Bulk Packaging Design Packing a single item for shipment can be a straight-forward process, but packing several items in one box can be challenging. This is called bulk ... Kevin Keating at PKG
How to Expand Your Audience with Effective Packaging Design How to Expand Your Audience with Effective Packaging Design Effective packaging design is useful for many reasons. It speaks to consumers about the product inside and showcases the individuality of your brand. Kevin Keating at PKG
Can Great Packaging Design Trump the Importance or Appeal of a Product? Can Great Packaging Design Trump the Importance or Appeal of a Product? Packaging design is often more important than the product itself. It’s the first impression consumers have of your product and sometimes your brand. Kevin Keating at PKG
Sustainable Packaging Trends of 2022 Sustainable Packaging Trends of 2022 Sustainable packaging design is highly valued by today’s consumers. Many brands recognize this and seek to provide options that are completely ... Kevin Keating at PKG
How to Keep Your Packaging Design Fresh During a Recession How to Keep Your Packaging Design Fresh During a Recession A recession puts your finances and business at risk. All costs are impacted, including those associated with your product and its packaging. Kevin Keating at PKG
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