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CPG Packaging and Label Considerations for Cold Environments CPG Packaging and Label Considerations for Cold Environments As experts try to figure out how to package and distribute hundreds of millions of doses of a life-saving vaccine at negative 98 degrees F, they can ... Kevin Keating at PKG
How Can Consumer Pressure Influence CPG Packaging Choices? How Can Consumer Pressure Influence CPG Packaging Choices? Your brand might have a particular marketing strategy that involves your packaging. But what if consumers aren't into it and voice their dislike? ... Kevin Keating at PKG
Mobile Friendly Package Images for E-commerce Mobile Friendly Package Images for E-commerce A picture is worth a thousand words, so CPG packing designers are trying to eliminate secondary information while making key graphical elements stand ... Kevin Keating at PKG
Here's Why Stand-Up Pouches Are An Emerging Packaging Trend Here's Why Stand-Up Pouches Are An Emerging Packaging Trend When it comes to displaying your CPG product, stand-up pouches are revolutionary. Here is what you need to know about this type of packaging and how ... Kevin Keating at PKG
How to Optimize Your Packaging for an Omnichannel Strategy How to Optimize Your Packaging for an Omnichannel Strategy Every CPG packaging team understands the necessity of flexibility in today’s volatile consumer environment. Shoppers browse and purchase items in a ... Kevin Keating at PKG
These 10 CPG Brands are Using Sustainable Packaging These 10 CPG Brands are Using Sustainable Packaging Reduce, reuse, and recycle isn’t just a slogan anymore for an increasing number of CPG packaging firms. From major brands to startups, everyone seems ... Kevin Keating at PKG
CPG Food Packaging Trends to Watch in 2020 CPG Food Packaging Trends to Watch in 2020 The Internet has empowered consumers to research brands to make purchasing decisions. This has created new challenges for CPG food packaging ... Kevin Keating at PKG
4 Takeaways from Nielsen's Snack Study 4 Takeaways from Nielsen's Snack Study The Nielsen Company recently published results of a study of snacking behavior in America, learning more about what goes into the $33 billion a year ... Kevin Keating at PKG
Color and Imagery Snag Top Spots in Consumer Package Preferences Color and Imagery Snag Top Spots in Consumer Package Preferences No one disputes the importance of great packaging design, but what specifically about packaging designs make products stand out from competitors? ... Kevin Keating at PKG
A Vegetable by Any Other Name ... A Vegetable by Any Other Name ... Everyone is familiar with the famous “balcony scene” in Shakespeare’s Romeo and Juliet. In it, Juliet says, “What's in a name? that which we call a ... Kevin Keating at PKG
Why Consumers Do Not Use QR Codes Why Consumers Do Not Use QR Codes You have seen QR (Quick Response) codes, even if you do not know that is what they are called. QR codes are the two-dimensional, matrix-like codes ... Kevin Keating at PKG
What Boomers Want from Food Manufacturers What Boomers Want from Food Manufacturers With all the media attention given to the young adult Millennial generation, it is easy to forget that Baby Boomers still make up nearly one-quarter ... Kevin Keating at PKG
Marketing to Kids: Food Brands Walk a Fine Line Marketing to Kids: Food Brands Walk a Fine Line Each year, the American food industry spends $1.6 billion marketing foods to children, and many parents and childhood health advocates do not like ... Kevin Keating at PKG
5 Challenges of Clean Labeling for Food Manufacturers 5 Challenges of Clean Labeling for Food Manufacturers Clean labeling can be understood from multiple angles. What the term mainly means has to do with consumers understanding what is on the nutritional ... Kevin Keating at PKG
What Is Smart Packaging and Why Does It Matter? What Is Smart Packaging and Why Does It Matter? Packaging design originated at as purely functional, a way to protect the contents of consumer package goods during shipment and storage. Over the ... Kevin Keating at PKG
Marketing Premium Products: Why Distinctive Food Packaging Design Matters Marketing Premium Products: Why Distinctive Food Packaging Design Matters Premium foods are not really niche products, according to research by SmartBrief. This is actually terrific news for makers of premium food products, ... Kevin Keating at PKG
6 Reasons to Consider Flexible Food Packaging Right Now 6 Reasons to Consider Flexible Food Packaging Right Now Flexible food packaging designs include pouches that stand up, reclosable pouches, and other non-rigid packages. They are an alternative to rigid ... Kevin Keating at PKG
Is Biodegradable Food Packaging Design in Your Future? Is Biodegradable Food Packaging Design in Your Future? Concern for environmental sustainability is growing as more consumers choose organic, vegetarian, and vegan products, often at least partly based on ... Kevin Keating at PKG
Consumer Centric Packaging Design Update: Artificial Ingredients Are Out Consumer Centric Packaging Design Update: Artificial Ingredients Are Out Consumers are more informed than ever about what goes into the products they consume, and consumer centric packaging design can be an important ... Kevin Keating at PKG
Exploring Manufacturer Challenges to Sustainable Packaging Design Exploring Manufacturer Challenges to Sustainable Packaging Design Sustainability in consumer packaging design is no longer considered a differentiator. That is because people expect the packaging for the things they ... Kevin Keating at PKG
Synesthetic Design and How It Applies to Packaging Synesthetic Design and How It Applies to Packaging The old aphorism says that you should not judge a book by its cover, yet humans often do exactly that. In fact, book manufacturers in recent years ... Kevin Keating at PKG
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