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Packaging That Can Boost Sales with Baby Boomers
Most companies concentrate their efforts on attracting Gen Z and millennial buyers and forget how many baby boomers make up the American consumer ...
Kevin Keating at PKG
The Benefits of Using Custom Packing Tape for Your Packaging
The first time consumers physically interact with your product is through the CPG packaging. This creates a great opportunity to share your brand ...
Kevin Keating at PKG
Has There Been a Shift Toward Gender Neutral Packaging?
Targeting CPG products toward certain demographics is an integral part of any brand strategy. Packaging design is an essential part of this process ...
Kevin Keating at PKG
Shrinking Your CPG Packaging Versus Your Price
When it comes to buying food, consumers constantly search for lower prices. This, however, doesn’t mean sacrificing product size.
Kevin Keating at PKG
PMMI Report Highlights Current Consumer Packaging Design Priorities
It is fortunate that supply chains are becoming shorter and technology is making advances in consumer packaging design, because consumers are ...
Kevin Keating at PKG
Do Your Customers Understand Your Brand Promise?
image credit: drew via flickr cc
Kevin Keating at PKG
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