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Portion Perfection: How Packaging Can Aid in Portion Control Portion Perfection: How Packaging Can Aid in Portion Control How large should this burger be in order to fit into the bun? How much salad will someone regularly eat in one sitting? Portion control has been used ... Kevin Keating at PKG
A Fresh Perspective: The Role of Sustainable Packaging in the Health Food Market A Fresh Perspective: The Role of Sustainable Packaging in the Health Food Market Consumer packaging design isn’t always quick to change. However, due to rapidly-rising environmental awareness, health food brands are being ... Kevin Keating at PKG
How Simplified Packaging Design Appeals to Health Conscious Consumers How Simplified Packaging Design Appeals to Health Conscious Consumers Health and wellness is a rising priority for consumers in today’s world. One pathway to wellness is to embrace simple, healthy food choices. As ... Kevin Keating at PKG
Evolving Packaging Design Trends in the Healthy Food Sector Evolving Packaging Design Trends in the Healthy Food Sector Packaging design is about communication. This communication is especially important in the grocery store, where consumers rapidly scan through ... Kevin Keating at PKG
How Packaging Design Will Change Over the Next 10 Years How Packaging Design Will Change Over the Next 10 Years CPG packaging trends are constantly evolving. As a brand, you should be aware of these changes as you keep up with market predictions. Kevin Keating at PKG
Four Top Packaging Design Ideas for Food Products Four Top Packaging Design Ideas for Food Products Packaging design in the food and beverage industry is constantly evolving. Brands are searching for the right elements to keep food safe and fresh ... Kevin Keating at PKG
Sustainable Packaging: How Much Does It Really Cost? Sustainable Packaging: How Much Does It Really Cost? The demand for sustainable CPG packaging is increasing. Per PR Newswire, the global market for environmentally friendly packaging could be worth ... Kevin Keating at PKG
5 Tips for Startups Looking to Create Their First Product Packages 5 Tips for Startups Looking to Create Their First Product Packages When starting out, you may want to throw everything into your packaging design. This can be tempting when you look at the different ways other ... Kevin Keating at PKG
4 Examples of Failed Packaging Design 4 Examples of Failed Packaging Design Not all packaging designs have done well for the products or brands they represent. Here are a few examples of designs that have not led to positive ... Kevin Keating at PKG
How to Appeal to Younger Audiences with Your Packaging How to Appeal to Younger Audiences with Your Packaging 56% of consumers are drawn to a product by a recognizable logo on the packaging. 53% say bright colors attract their attention. Kevin Keating at PKG
Limiting Use of Plastics to Create Environmentally Friendly Packaging Limiting Use of Plastics to Create Environmentally Friendly Packaging The commitment from many brands to reduce plastic CPG packaging couldn’t have come at a better time. National Geographic suggests 91% of plastic is ... Kevin Keating at PKG
5 Brands That Have Utilized the Most Effective Packaging Designs 5 Brands That Have Utilized the Most Effective Packaging Designs Packaging design can influence consumers when making product choices. Around 50% of consumers are willing to pay more for products packaged in ... Kevin Keating at PKG
How to Make Your Packaging as Effective as Possible Using the Least Materials How to Make Your Packaging as Effective as Possible Using the Least Materials Benefits of Effective Packaging Effective packaging houses your product and attracts customers. It's an important opportunity to connect with ... Kevin Keating at PKG
What is Minimalist Packaging Design and Is It Right for Your CPG Brand? What is Minimalist Packaging Design and Is It Right for Your CPG Brand? A minimalist packaging design grabs the attention of consumers because of its understated properties. It isn’t as busy as other CPG packaging. It ... Kevin Keating at PKG
Can Changing a Product's Packaging Design Change Its Audience? Can Changing a Product's Packaging Design Change Its Audience? Evidence shows packaging design makes a difference. 61% of consumers are more likely to repeat the purchase of a luxury product if the packaging is ... Kevin Keating at PKG
5 Eco-Friendly Straw Options for CPG Brands 5 Eco-Friendly Straw Options for CPG Brands Plastic straws have become a controversial topic. Though they represent only a fraction of daily plastic use and pollution, one study shows enough ... Kevin Keating at PKG
How to Improve the Shopability of Your CPG Products Through Better Packaging How to Improve the Shopability of Your CPG Products Through Better Packaging Your CPG packaging is often the first impression customers have of your product. It also helps advertise your brand and showcase the quality of your ... Kevin Keating at PKG
PepsiCo Has Set Some Aggressive Packaging Sustainability Goals PepsiCo Has Set Some Aggressive Packaging Sustainability Goals PepsiCo has given hope to many of its customers by setting aggressive sustainability goals. The aim is to use more environmentally friendly CPG ... Kevin Keating at PKG
Discover Camouflage Packaging and Its Uses Discover Camouflage Packaging and Its Uses Camouflage packaging isn’t what it sounds like on the surface. Many CPG brands are partnering with other brands to create fun and interesting ... Kevin Keating at PKG
The Options for Reusable Packaging The Options for Reusable Packaging There is a high demand for sustainable CPG packaging. Consumers are basing buying decisions on which materials are used. Kevin Keating at PKG
Challenges That Packaging Companies Are Facing Challenges That Packaging Companies Are Facing The CPG packaging industry has thrived during the pandemic, with consumers traveling less and spending more. Brands found ways to overcome CPG ... Kevin Keating at PKG
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