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food packaging

Glass Containers Are Back -- Here's Why Glass Containers Are Back -- Here's Why Glass started falling out of favor as a packaging material decades ago with the rise of lightweight, unbreakable plastic. Kevin Keating at PKG
Brand Consistency Matters in the Age of Ecommerce Brand Consistency Matters in the Age of Ecommerce By the year 2025, online grocery sales are expected to capture 20% of the market – equivalent to $100 billion. Kevin Keating at PKG
Should You Use the Word 'Natural' on Your Packaging? Should You Use the Word 'Natural' on Your Packaging? In 1993, the FDA declined to provide a regulatory definition of the term “natural” for food products, leaving manufacturers to create their own ... Kevin Keating at PKG
Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn Coca-Cola Gets Innovative -- Here's What Other Brands Can Learn Though it may be the world’s most famous brand, Coca-Cola has a reputation of being a “boring” investment because of its stability across the decades. Kevin Keating at PKG
Transparency is Essential in Product Packaging Design -- Here's Why Transparency is Essential in Product Packaging Design -- Here's Why Transparency in packaging design can be taken literally or figuratively, and consumers are interested in both. Kevin Keating at PKG
Appealing to the Health-Conscious Consumer with Packaging Design Appealing to the Health-Conscious Consumer with Packaging Design Snacking behavior is different from what it used to be. Individuals and families today are more mobile and less likely to adhere to a standard ... Kevin Keating at PKG
The 3 Most Important Packaging Factors in 2019 The 3 Most Important Packaging Factors in 2019 Many brands start the new year with renewed commitment to making it their best ever, and you can’t reach that goal if your product packaging falls ... Kevin Keating at PKG
5 Packaging Personalization Tips for 2019 5 Packaging Personalization Tips for 2019 Personalization used to be limited to touches like custom engraving on jewelry, or monogram embroidery on clothing. But today, personalization has ... Kevin Keating at PKG
Will a New AAP Announcement Spell Changes for Food Packaging? Will a New AAP Announcement Spell Changes for Food Packaging? The Food and Drug Administration (FDA) has regulatory authority over the status of any material that comes into contact with food, and regulatory ... Kevin Keating at PKG
Overcoming 4 Packaging Challenges During the Online Grocery Boom Overcoming 4 Packaging Challenges During the Online Grocery Boom The grocery industry is worth $682 billion per year and employs nearly five million Americans. Kevin Keating at PKG
5 Characteristics of Smart Packaging 5 Characteristics of Smart Packaging The concept of “smart packaging” means different things across different industries, and within the many niches of a single industry. In other words, ... Kevin Keating at PKG
The Psychology of Product Packaging for CPG Brands The Psychology of Product Packaging for CPG Brands The list of factors that influence consumer buying behavior is practically endless. Not only do the products themselves play a role, but so does the ... Kevin Keating at PKG
Why Food Packaging Design Matters to Your Overall Marketing Strategy Why Food Packaging Design Matters to Your Overall Marketing Strategy One reason food packaging design is such a fascinating subject is that it includes generous helpings of both science and art. Because the packaging ... Kevin Keating at PKG
What CPG Brands Need to Know About the SmartLabel What CPG Brands Need to Know About the SmartLabel Effective food packaging design has always been a balancing act between requirements and branding, and between art and science. People want to be ... Kevin Keating at PKG
The Art and Science of Effective Food Packaging Design The Art and Science of Effective Food Packaging Design In terms of both safety and consumer appeal, it would be difficult to overstate the importance of food packaging design. Neither quality can be ... Kevin Keating at PKG
Making Safety Appealing with Better Food Packaging Design Making Safety Appealing with Better Food Packaging Design Food packaging designs must not only adhere to stringent FDA food safety regulations, but they must also appeal to consumers in advertising and at ... Kevin Keating at PKG
Colorants and Additives in Food Packaging Design Colorants and Additives in Food Packaging Design Everyone knows that food packaging designs influence consumer behavior. With the majority of purchase decisions being made at the store, lack of ... Kevin Keating at PKG
The Challenge of Ensuring Safety Food Packaging Design The Challenge of Ensuring Safety Food Packaging Design Without safety in food packaging design, the contents of the package are irrelevant. Fortunately, packaging is not a significant risk in overall food ... Sample HubSpot User
3D Printing and Food Packaging Design: What the Future Holds 3D Printing and Food Packaging Design: What the Future Holds While 3D printing may not have been in the news in 2017 as much as it was in prior years, that does not mean that the technology has stalled. Kevin Keating at PKG
Reducing Food Waste One Package at a Time Reducing Food Waste One Package at a Time Food waste is one of modern society’s most complex problems. In 2014, Americans threw away more than 38 million tons of food waste, and only 5 ... Kevin Keating at PKG
Smart Labels and Consumer Perception: What Food Brands Should Know Smart Labels and Consumer Perception: What Food Brands Should Know Smart labels are an increasingly important consideration for packaging design in numerous industries, including the food industry. Smart labels are ... Kevin Keating at PKG
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