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Consumer First Insights
labeling
Don't Get Sued Over Poor CPG Labeling Practices
Accurate food labeling on your CPG packaging is essential. Customers need to know what’s in the products they buy. The laws and regulations governing ...
Kevin Keating at PKG
Designing Cannabis Packaging That Reflects Your Brand's Voice
Brand voice distinguishes your products from others through messaging. Shoppers look for certain features when making purchase decisions, and this ...
Kevin Keating at PKG
Front of Package Labeling and Why CPG Brands Should Care
Many brands are placing nutritional information on the front of their product packaging. Though this is voluntary, this data can make or break the ...
Kevin Keating at PKG
Common Mistakes Made With CBD Labeling and Packaging
The CBD market is relatively new. But the popularity of products and their benefits are helping it grow exponentially. The Federal Food, Drug and ...
Kevin Keating at PKG
5 Steps You Need to Take to Create an Organic-Compliant Label
If you are selling organic CPG products, you will need to follow the criteria established by the United States Department of Agriculture (USDA). Once ...
Kevin Keating at PKG
How to Keep Up With FDA Nutrition Label Changes
There are good news and bad news in FDA labeling requirements for 2021. First, labeling requirements haven’t changed drastically in two decades, ...
Kevin Keating at PKG
It's Summer 2019: Have You Updated Your Label Date Codes?
Did you know that food product dating is not required, except for on infant formula?
Kevin Keating at PKG
6 Reasons Consumer-Centric Package Design Now Includes Clean Label Strategies
Consumer centricity in food packaging design is nothing new because brands have designed packages to appeal to the shopper for decades. In more ...
Kevin Keating at PKG
Protect Consumers By Using Appropriate Product Labeling
Food packaging design plays many roles and fulfills many expectations. Additionally, it must contain food safely and provide consumers with certain ...
Sample HubSpot User
Smart Labels and Consumer Perception: What Food Brands Should Know
Smart labels are an increasingly important consideration for packaging design in numerous industries, including the food industry. Smart labels are ...
Kevin Keating at PKG
Key Considerations for Retail-Ready Packaging for the Food Industry
Retail-ready packaging, or RRP, does not refer to the product packaging, but to the secondary packaging that retailers or online fulfillment ...
Kevin Keating at PKG
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