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Designing Cannabis Packaging That Reflects Your Brand's Voice Designing Cannabis Packaging That Reflects Your Brand's Voice Brand voice distinguishes your products from others through messaging. Shoppers look for certain features when making purchase decisions, and this ... Kevin Keating at PKG
Has There Been a Shift Toward Gender Neutral Packaging? Has There Been a Shift Toward Gender Neutral Packaging? Targeting CPG products toward certain demographics is an integral part of any brand strategy. Packaging design is an essential part of this process ... Kevin Keating at PKG
Are Paper Bottles a Practical and Sustainable Option for CPG Brands? Are Paper Bottles a Practical and Sustainable Option for CPG Brands? Companies like Coca-Cola and Absolut are testing paper bottles. New innovations are breaking barriers that make CPG packaging more sustainable, so it ... Kevin Keating at PKG
Here are Some Packaging Conferences to Put on Your Calendar for the 1st Half of 2022 Here are Some Packaging Conferences to Put on Your Calendar for the 1st Half of 2022 Packaging conferences are the perfect networking opportunity for CPG brands. They provide many ways to connect with other professionals in your ... Kevin Keating at PKG
Here's What You Need to Know About Compostable Packaging Here's What You Need to Know About Compostable Packaging Many customers prefer purchasing CPG products from companies that use compostable packaging. The market for compostable materials is growing ... Kevin Keating at PKG
Front of Package Labeling and Why CPG Brands Should Care Front of Package Labeling and Why CPG Brands Should Care Many brands are placing nutritional information on the front of their product packaging. Though this is voluntary, this data can make or break the ... Kevin Keating at PKG
How Can Cannabis Packaging Be More Sustainable? How Can Cannabis Packaging Be More Sustainable? Of all the industries planning to go green, cannabis should be at the top. Sustainable packaging is just as important as sustainable products. Kevin Keating at PKG
Customizable Packaging Kits And the Ultimate Unboxing Experience Customizable Packaging Kits And the Ultimate Unboxing Experience Customers love a personalized experience when opening packaging. Unboxing a new product increases the excitement and anticipation. Kevin Keating at PKG
Types of Legal Cannabis and CBD Packaging Options Types of Legal Cannabis and CBD Packaging Options The days of distributing marijuana in baggies are long past. There are many different types of legal cannabis products on the market, from oils to ... Kevin Keating at PKG
What Are the Most Effective Colors for CPG Packaging? What Are the Most Effective Colors for CPG Packaging? Every CPG package designer understands the distinctive interplay between color and consumer attraction. Design 101 covers the basic correlations ... Kevin Keating at PKG
Avoid These 6 Design Mistakes With Your Packaging Avoid These 6 Design Mistakes With Your Packaging Your product might be incredible, but poor CPG packaging could doom your business before consumers have a chance to try it. Here are some of the most ... Kevin Keating at PKG
Top 4 Green Packaging Trends to Watch in the Coming Year Top 4 Green Packaging Trends to Watch in the Coming Year Like many other industries, packaging companies are evolving. From packaging design to more efficient technologies, these businesses are continually ... Kevin Keating at PKG
How You Can Achieve More Sustainable Packaging How You Can Achieve More Sustainable Packaging "Sustainable packaging" is the hottest phrase sweeping CPG brands this year. Part of what’s driving these trends is the increasing interest of ... Kevin Keating at PKG
5 Mistakes E-Commerce Companies Make With Packaging 5 Mistakes E-Commerce Companies Make With Packaging E-commerce changed the game for packaging designers. Instead of designing for esthetics or shelf appeal, they must work within the logistics of ... Kevin Keating at PKG
How Graphics and Color Impact Packaging Perception How Graphics and Color Impact Packaging Perception Most package design professionals are aware of the studies that show how consumer perception of color can influence their brand choices by eliciting ... Kevin Keating at PKG
This New Six-Pack Alternative Will Reduce Plastic Waste by 75% This New Six-Pack Alternative Will Reduce Plastic Waste by 75% Seventy-eight million metric tons of plastic packaging are produced worldwide each year, and of this, only 14% is recycled. Kevin Keating at PKG
Glass Jar Packaging Are Making a Comeback Glass Jar Packaging Are Making a Comeback Glass containers were used in Southeast Asia as long ago as 100 BCE. In America, settlers in Jamestown built a glass melting furnace in the early ... Kevin Keating at PKG
Compostable Versus Biodegradable Packaging Compostable Versus Biodegradable Packaging Sustainability is a concept that brands in just about every industry are paying attention to these days. Consumers are more concerned about ... Kevin Keating at PKG
3D Printing and Food Packaging Design: What the Future Holds 3D Printing and Food Packaging Design: What the Future Holds While 3D printing may not have been in the news in 2017 as much as it was in prior years, that does not mean that the technology has stalled. Kevin Keating at PKG
Color and Imagery Snag Top Spots in Consumer Package Preferences Color and Imagery Snag Top Spots in Consumer Package Preferences No one disputes the importance of great packaging design, but what specifically about packaging designs make products stand out from competitors? ... Kevin Keating at PKG
Packaging for E-Commerce: Not Your Grandfather's Corrugated Box Packaging for E-Commerce: Not Your Grandfather's Corrugated Box E-commerce has changed everything, including how products are packaged. Some brands have leaped in and redesigned packaging specifically for the ... Kevin Keating at PKG
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