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Convenient Packaging a Top Priority for Snackers Convenient Packaging a Top Priority for Snackers Food consumption is done differently than it was a generation or two ago. Flexible and non-traditional work schedules and difficulty getting multiple ... Kevin Keating at PKG
How Food Packaging Design Influences Consumer Taste How Food Packaging Design Influences Consumer Taste Although aspects of the human sensory system are assigned to different categories (sight, sound, smell, taste, touch), it is rare to experience one ... Kevin Keating at PKG
Packaging Design Optimization For Greater Sustainability Packaging Design Optimization For Greater Sustainability Balancing product protection with packaging sustainability requires different techniques with different retail channels. For brand owners, this ... Kevin Keating at PKG
PMMI Report Highlights Current Consumer Packaging Design Priorities PMMI Report Highlights Current Consumer Packaging Design Priorities It is fortunate that supply chains are becoming shorter and technology is making advances in consumer packaging design, because consumers are ... Kevin Keating at PKG
Consumer Demand and Manufacturing Costs Drive Flexible Packaging Trends Consumer Demand and Manufacturing Costs Drive Flexible Packaging Trends Flexible packaging is appearing on store shelves for an increasing number and variety of favorite consumer packaged goods. Everything from pet food ... Kevin Keating at PKG
How to Leverage Transparency in Package Design for Better Brand Positioning How to Leverage Transparency in Package Design for Better Brand Positioning The information age has given consumers more detailed information than ever about what goes into the products they buy. Brand positioning in today’s ... Kevin Keating at PKG
Reducing Food Waste through Best Practices in Sustainable Packaging Design Reducing Food Waste through Best Practices in Sustainable Packaging Design Nobody likes wasting food, but in some cases, it is all but unavoidable. Food waste is any raw or cooked food, whether solid or liquid, which is ... Kevin Keating at PKG
The Science of Intelligent Packaging Design The Science of Intelligent Packaging Design People may say, “It’s what’s inside that counts” to explain away a clumsily wrapped present, but anyone involved in packaging design knows what a ... Kevin Keating at PKG
The Thin Line: Using Cognitive Dissonance in Packaging Design The Thin Line: Using Cognitive Dissonance in Packaging Design Good packaging design requires an understanding of human psychology. Since that is true, those tasked with designing food and beverage packaging must ... Kevin Keating at PKG
Getting Ready for the Revised FDA Food Label Getting Ready for the Revised FDA Food Label The FDA finalized major revisions to the nutrition label for food and beverages in May, 2016. The announcement, given by Michelle Obama, was received ... Kevin Keating at PKG
Is function the key you need to elevate packaging? Is function the key you need to elevate packaging? Kevin Keating at PKG
Why Authentic Package Design is Crucial to Consumer Trust Why Authentic Package Design is Crucial to Consumer Trust image credit: purple java troll via flickr cc Kevin Keating at PKG
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