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Consumer First Insights
packaging design
Six of the Latest Technology Innovations in Packaging
When discussing innovation, it’s likely the conversation will turn to technology, which has revolutionized and disrupted every industry, including ...
Kevin Keating at PKG
Why Custom Packaging is Your Untapped Advantage in a Crowded Market
Introduction
Kevin Keating at PKG
How Unique Packaging Makes All the Difference To Elevate Your Brand
Introduction
Kevin Keating at PKG
The Appeal of Visibility in Packaging Design
Today’s consumers are seeking transparency and authenticity. A growing trend toward visibility in packaging design satisfies their need to understand ...
Kevin Keating at PKG
Emphasizing Key Ingredients through Innovative Consumer Packaging Design
Be memorable. This is a tough ask for brands. When a consumers step into the grocery store, they are bombarded with so many consumer brands, all with ...
Kevin Keating at PKG
The Importance and Evolution of 3D Packaging Design
Packaging design is an important part of selling a product. The right CPG packaging attracts consumers to the brand and its products.
Kevin Keating at PKG
Packaging Design Costs: Making the Most of a Small Budget
CPG packaging design costs are increasing. This is a significant challenge for companies struggling to make the most of small budgets. Faced with ...
Kevin Keating at PKG
Importance of Consistent Brand Packaging
Packaging design has become as much of a science as it has an art in recent years. That’s because data has managed to inform the process and pinpoint ...
Kevin Keating at PKG
Innovative Packaging Ideas for Products in 2023
Packaging leaves a lasting impression about your brand. It helps define who you are as a company, and it can tell consumers a lot about you and your ...
Kevin Keating at PKG
How Packaging Design Will Change Over the Next 10 Years
CPG packaging trends are constantly evolving. As a brand, you should be aware of these changes as you keep up with market predictions.
Kevin Keating at PKG
Environmentally Conscious Packaging Trends in 2023
More consumers are looking for eco-friendly packaging that takes Earth's fragile nature into account. Per PDI Technologies, 66% of consumers living ...
Kevin Keating at PKG
5 Common Packaging Design Mistakes and How to Fix Them
CPG packaging mistakes happen. Oftentimes, the difference between small mistakes and big ones is how quickly and effectively you address them.
Kevin Keating at PKG
Packaging That Can Boost Sales with Baby Boomers
Most companies concentrate their efforts on attracting Gen Z and millennial buyers and forget how many baby boomers make up the American consumer ...
Kevin Keating at PKG
Graphics and Images That Should Be Included on Your Packaging
Images and graphics play important roles in your CPG packaging. While there's no specific formula for creating the perfect packaging design, there ...
Kevin Keating at PKG
The Best Shape(s) for Your Product Packaging
The shape of your packaging matters. It can grab the attention of consumers on store shelves and set your product apart from the rest.
Kevin Keating at PKG
Packaging Materials Consumers Want You to Avoid
Food safety is about more than what ingredients are in the food. Consumers and brands alike are taking a hard look at chemicals and toxic substances ...
Kevin Keating at PKG
5 Top Examples of Edible Packaging
Edible packaging is becoming popular in the food and beverage industry. This form of sustainable CPG packaging is typically made from plant-based ...
Kevin Keating at PKG
Top Packaging Design Ideas for Electronics
The market for consumer electronics packaging is growing exponentially. Future Market Insights reports it was estimated at $22.2 billion in 2022 and ...
Kevin Keating at PKG
Four Top Packaging Design Ideas for Food Products
Packaging design in the food and beverage industry is constantly evolving. Brands are searching for the right elements to keep food safe and fresh ...
Kevin Keating at PKG
The Biggest Packaging Trends We Could Witness in 2023
2023 is here, and with it comes new CPG packaging trends. While some existing ones may remain, you can bet the way companies pack their products will ...
Kevin Keating at PKG
5 Tips for Creating the Perfect Holiday Packaging Design
Custom branded packaging design enhances a consumer's experience by making unboxing the product that much more memorable. While this is important any ...
Kevin Keating at PKG
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