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Eco-Friendly Packing Ideas for Keeping Vegan Consumers Smiling Eco-Friendly Packing Ideas for Keeping Vegan Consumers Smiling Vegans and veggie lovers make up a high percentage of consumers. According to Med Alert Help, the total number of vegans in the world as of January ... Kevin Keating at PKG
4 Ideas for Bulk Packaging Design 4 Ideas for Bulk Packaging Design Packing a single item for shipment can be a straight-forward process, but packing several items in one box can be challenging. This is called bulk ... Kevin Keating at PKG
How to Keep Your Packaging Design Fresh During a Recession How to Keep Your Packaging Design Fresh During a Recession A recession puts your finances and business at risk. All costs are impacted, including those associated with your product and its packaging. Kevin Keating at PKG
How to Simplify the Message Your Packaging Conveys How to Simplify the Message Your Packaging Conveys There is value in the right packaging design. As Catalpha reports, 74% of consumers said communicating information about potential harmful ... Kevin Keating at PKG
4 Examples of Failed Packaging Design 4 Examples of Failed Packaging Design Not all packaging designs have done well for the products or brands they represent. Here are a few examples of designs that have not led to positive ... Kevin Keating at PKG
6 Essential Elements of Effective Packaging Design 6 Essential Elements of Effective Packaging Design The average consumer may think he or she shops based on practicality and logic, but that's not the case. A lot of subconscious work goes into the ... Kevin Keating at PKG
How to IMMEDIATELY Bring Attention to Your Product with Effective Packaging Design How to IMMEDIATELY Bring Attention to Your Product with Effective Packaging Design 72% of consumers say packaging design influences their purchasing decisions. Kevin Keating at PKG
How to Appeal to Younger Audiences with Your Packaging How to Appeal to Younger Audiences with Your Packaging 56% of consumers are drawn to a product by a recognizable logo on the packaging. 53% say bright colors attract their attention. Kevin Keating at PKG
Limiting Use of Plastics to Create Environmentally Friendly Packaging Limiting Use of Plastics to Create Environmentally Friendly Packaging The commitment from many brands to reduce plastic CPG packaging couldn’t have come at a better time. National Geographic suggests 91% of plastic is ... Kevin Keating at PKG
Can Changing a Product's Packaging Design Change Its Audience? Can Changing a Product's Packaging Design Change Its Audience? Evidence shows packaging design makes a difference. 61% of consumers are more likely to repeat the purchase of a luxury product if the packaging is ... Kevin Keating at PKG
5 Questions to Ask When an Agency Is Designing Your CPG Packaging 5 Questions to Ask When an Agency Is Designing Your CPG Packaging Consumers pay attention to every aspect of packaging. 35% of consumers admit to viewing unboxing videos, while 55% say they bought a product because ... Kevin Keating at PKG
5 Eco-Friendly Straw Options for CPG Brands 5 Eco-Friendly Straw Options for CPG Brands Plastic straws have become a controversial topic. Though they represent only a fraction of daily plastic use and pollution, one study shows enough ... Kevin Keating at PKG
Learn How Packaging Design Can Promote Smart Consumer Habits Learn How Packaging Design Can Promote Smart Consumer Habits Most brands want their customers to make smart and healthy choices. Effective CPG packaging design will make important product information available ... Kevin Keating at PKG
5 Tips for Creating the Most Attractive CPG Packaging 5 Tips for Creating the Most Attractive CPG Packaging Package design is one of the most important components of marketing a product. It is what makes a first impression on customers. Kevin Keating at PKG
Is Reusable or Recyclable CPG Packaging a Better Option? Is Reusable or Recyclable CPG Packaging a Better Option? Sustainable packaging is extremely important to CPG customers. Reusable and recyclable packaging are two options that help reduce waste. Depending on ... Kevin Keating at PKG
Challenges That Packaging Companies Are Facing Challenges That Packaging Companies Are Facing The CPG packaging industry has thrived during the pandemic, with consumers traveling less and spending more. Brands found ways to overcome CPG ... Kevin Keating at PKG
Has There Been a Shift Toward Gender Neutral Packaging? Has There Been a Shift Toward Gender Neutral Packaging? Targeting CPG products toward certain demographics is an integral part of any brand strategy. Packaging design is an essential part of this process ... Kevin Keating at PKG
The CBD Consumer - Use These Demographics to Help Shape Your Packaging Strategy The CBD Consumer - Use These Demographics to Help Shape Your Packaging Strategy CBD usage is on the rise. Products come in many forms and help treat numerous conditions. Kevin Keating at PKG
How Nostalgia Still Works as a CPG Packaging Design Strategy How Nostalgia Still Works as a CPG Packaging Design Strategy Nostalgia and vintage packaging continue to work well for CPG brands. Many food and beverage companies are using designs that are reminiscent of the ... Kevin Keating at PKG
Five Examples of Some of the Most Innovative Packaging Materials Five Examples of Some of the Most Innovative Packaging Materials Using sustainable CPG packaging materials is now more important than ever. As more consumers become environmentally conscious, businesses strive to ... Kevin Keating at PKG
Research On How EcoFriendly Packaging Impacts Consumer Choices Research On How EcoFriendly Packaging Impacts Consumer Choices Customers are more concerned than ever about making sustainable purchases. Your CPG packaging is the first thing they see about your product and will ... Kevin Keating at PKG
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