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Post Consumer Recycled Materials And CPG Brands Post Consumer Recycled Materials And CPG Brands What Are Post Consumer Recycled Materials? Post-consumer recycled materials (PCR) are the materials consumers recycle. This phrase refers to anything ... Kevin Keating at PKG
Shrinking Your CPG Packaging Versus Your Price Shrinking Your CPG Packaging Versus Your Price When it comes to buying food, consumers constantly search for lower prices. This, however, doesn’t mean sacrificing product size. Kevin Keating at PKG
Top Trends in Cannabis Packaging and Branding Top Trends in Cannabis Packaging and Branding The legal cannabis market is growing exponentially. There is stiff competition, so making the right first impression is essential. Kevin Keating at PKG
Edible Packaging Explored as a Viable Option for CPG Brands Edible Packaging Explored as a Viable Option for CPG Brands Edible packaging may seem like a rather strange concept, but it is an emerging trend to watch. Kevin Keating at PKG
Digital Watermarks Are Making Plastic Packaging Easy to Recycle Digital Watermarks Are Making Plastic Packaging Easy to Recycle If you are using plastic in your CPG packaging, adopt digital watermarks to be more sustainable. They help the recycling process by making plastics ... Kevin Keating at PKG
Here Are Some Packaging-Related Conferences (Many Virtual) For the First Half of 2021 Here Are Some Packaging-Related Conferences (Many Virtual) For the First Half of 2021 CPG packaging trends are affected by many things, including a global pandemic that continues to wreak havoc. While the pandemic may still be here, ... Kevin Keating at PKG
Exploring the Latest Material Trends in Flexible Packaging Exploring the Latest Material Trends in Flexible Packaging Flexible packaging will expand as a go-to design strategy in the coming years. The world is increasingly embracing sustainability in all things, ... Kevin Keating at PKG
What Are the Pros and Cons of Using Piggyback Labels? What Are the Pros and Cons of Using Piggyback Labels? Kevin Keating at PKG
What Are Some Best Practices When Designing Food Packaging for Children? What Are Some Best Practices When Designing Food Packaging for Children? While most parents are doing the buying, it would be a mistake to believe that children will not influence those purchases. And packaging certainly ... Kevin Keating at PKG
The Psychology of Color in CPG Packaging The Psychology of Color in CPG Packaging It's common knowledge among marketers that the human brain reacts in different ways to different colors. Packaging design teams are well aware that ... Kevin Keating at PKG
Compostable CPG Packaging Will Struggle Without Adequate Labeling Compostable CPG Packaging Will Struggle Without Adequate Labeling Biodegradable plastic may sound like an oxymoron, but it isn’t. While these bio-plastics are terrific for the environment, they are creating new ... Kevin Keating at PKG
What Brands Need to Know About the Digitization of Packaging What Brands Need to Know About the Digitization of Packaging Packaging design is undergoing another overhaul, this time to more closely mirror accepted digital technologies that provide consumers what they want ... Kevin Keating at PKG
What Are Some Paperboard Packaging Trends to Watch? What Are Some Paperboard Packaging Trends to Watch? Paperboard packaging design is one of the hottest trends in the CPG market. The latest innovations in digital printing, packaging design, and the ... Kevin Keating at PKG
The Latest on Electronic Packaging, Smart Labels, and the Internet of Things The Latest on Electronic Packaging, Smart Labels, and the Internet of Things Electronic packaging is about to disrupt packaging design. The demand for smart labels, now called “e-packaging,” is growing. Allied Market Research ... Kevin Keating at PKG
Here are 6 of the Latest Packaging Technology Innovations Here are 6 of the Latest Packaging Technology Innovations When discussing innovation, it’s likely the conversation will turn to technology, which has revolutionized and disrupted every industry, including ... Kevin Keating at PKG
Applying Consumer Insights to Take a Holistic Approach to Packaging Design Applying Consumer Insights to Take a Holistic Approach to Packaging Design These days, gaining the consumer insights you need to build your brand is a science, not an art. This is true even in packaging design, where ... Kevin Keating at PKG
How to Create a Memorable and Shareable Unboxing Experience How to Create a Memorable and Shareable Unboxing Experience The unboxing experience matters to your brand. It’s the closest touchpoint that brings together the company, the product, and your target audience. ... Kevin Keating at PKG
Check Out These Wine Packaging Innovations Check Out These Wine Packaging Innovations Consumer demand, market shifts, and product innovation, all change packaging design. However, one area where you might not expect many changes would ... Kevin Keating at PKG
How Instagram Is Influencing CPG Packaging Development How Instagram Is Influencing CPG Packaging Development Brands help people express their identities. Brand attributes become part of consumers’ identities, especially when those brand attributes are made ... Kevin Keating at PKG
Inverted Pouches Are Taking the Industry by Storm: Here's Why Inverted Pouches Are Taking the Industry by Storm: Here's Why Inverted pouches are a relatively new type of food packaging design that is a natural extension of both the inverted bottle and the squeeze bottle. Kevin Keating at PKG
Challenges and Opportunities for Food Packaging Design Challenges and Opportunities for Food Packaging Design Packaging design can be thought of in dimensions. Kevin Keating at PKG
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