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Turning Heads, Filling Carts: How Effective Packaging Fuels Sales Turning Heads, Filling Carts: How Effective Packaging Fuels Sales Effective packaging isn’t just a pretty face for your brand. It’s a potential game-changer in driving sales. Packaging sends a message to your ... Kevin Keating at PKG
Why Custom Packaging is Your Untapped Advantage in a Crowded Market Why Custom Packaging is Your Untapped Advantage in a Crowded Market Introduction Kevin Keating at PKG
How Unique Packaging Makes All the Difference To Elevate Your Brand How Unique Packaging Makes All the Difference To Elevate Your Brand Introduction Kevin Keating at PKG
Portion Perfection: How Packaging Can Aid in Portion Control Portion Perfection: How Packaging Can Aid in Portion Control How large should this burger be in order to fit into the bun? How much salad will someone regularly eat in one sitting? Portion control has been used ... Kevin Keating at PKG
The Appeal of Visibility in Packaging Design The Appeal of Visibility in Packaging Design Today’s consumers are seeking transparency and authenticity. A growing trend toward visibility in packaging design satisfies their need to understand ... Kevin Keating at PKG
Going Green: The Rise of Sustainable Packaging in Consumer Preferences Going Green: The Rise of Sustainable Packaging in Consumer Preferences Introduction Kevin Keating at PKG
5 Most Common Packaging Types in 2023 5 Most Common Packaging Types in 2023 Today’s businesses look to packaging for a wide variety of reasons. Packaging is no longer just a way to transport materials from your business to ... Kevin Keating at PKG
The Art of Standout Branding and Packaging in the CPG Market The Art of Standout Branding and Packaging in the CPG Market What is your brand? How does it reflect what your company values? How does it bring forth specific feelings for your customers? Kevin Keating at PKG
5 Benefits of Corrugated Packaging 5 Benefits of Corrugated Packaging Corrugated packaging was invented when people needed to store goods safely and for long periods. Since 1894, when the first corrugated box was made, ... Kevin Keating at PKG
5 Top Sustainable Materials for Packaging 5 Top Sustainable Materials for Packaging From live animals to fashion finds, there are few limits on what you can ship through home delivery. With the rise of this tactic, it’s more ... Kevin Keating at PKG
The Importance and Evolution of 3D Packaging Design The Importance and Evolution of 3D Packaging Design Packaging design is an important part of selling a product. The right CPG packaging attracts consumers to the brand and its products. Kevin Keating at PKG
5 Common Packaging Design Mistakes and How to Fix Them 5 Common Packaging Design Mistakes and How to Fix Them CPG packaging mistakes happen. Oftentimes, the difference between small mistakes and big ones is how quickly and effectively you address them. Kevin Keating at PKG
The Best Shape(s) for Your Product Packaging The Best Shape(s) for Your Product Packaging The shape of your packaging matters. It can grab the attention of consumers on store shelves and set your product apart from the rest. Kevin Keating at PKG
Packaging Materials Consumers Want You to Avoid Packaging Materials Consumers Want You to Avoid Food safety is about more than what ingredients are in the food. Consumers and brands alike are taking a hard look at chemicals and toxic substances ... Kevin Keating at PKG
5 Top Examples of Edible Packaging 5 Top Examples of Edible Packaging Edible packaging is becoming popular in the food and beverage industry. This form of sustainable CPG packaging is typically made from plant-based ... Kevin Keating at PKG
The Biggest Packaging Trends We Could Witness in 2023 The Biggest Packaging Trends We Could Witness in 2023 2023 is here, and with it comes new CPG packaging trends. While some existing ones may remain, you can bet the way companies pack their products will ... Kevin Keating at PKG
5 Ways to Spice Up Consumers' Unboxing Experiences 5 Ways to Spice Up Consumers' Unboxing Experiences Item unboxings have become popular experiences. Consumers enjoy watching videos of others removing CPG packaging and opening new products. According ... Kevin Keating at PKG
Why 2023 Could Be the Era of Sustainable Packaging Why 2023 Could Be the Era of Sustainable Packaging Brands are under more pressure to implement sustainable CPG packaging. Per KW-Ecoplus, 68% of brands have publicly announced their intent to maintain ... Kevin Keating at PKG
How to Convey Multiple Messages Through Your Packaging How to Convey Multiple Messages Through Your Packaging Consumers make important buying decisions based on product messaging. If your product targets different markets, you will need to convey this in your ... Kevin Keating at PKG
Sustainable Packaging Trends of 2022 Sustainable Packaging Trends of 2022 Sustainable packaging design is highly valued by today’s consumers. Many brands recognize this and seek to provide options that are completely ... Kevin Keating at PKG
How to Simplify the Message Your Packaging Conveys How to Simplify the Message Your Packaging Conveys There is value in the right packaging design. As Catalpha reports, 74% of consumers said communicating information about potential harmful ... Kevin Keating at PKG
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